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中國網絡視聽發展報告:短視頻消費需求旺盛,抖音培訓抖音代運營成趨勢

發布時間:2019-05-31 20:14:56

  5YUE31RIXIAOXI,ZAI“DIQIJIEZHONGGUOWANGLUOSHITINGDAHUI”SHANG,ZHONGGUOWANGLUOSHITINGJIEMUFUWUXIEHUIFABULE《2019ZHONGGUOWANGLUOSHITINGFAZHANYANJIUBAOGAO》。BAOGAOXIANSHI,WOGUOWANGLUOSHIPINYONGHUDA7.25YI,DUANSHIPINCHENGXIANBAOFASHIZENGCHANG,JUTITIXIANCHULIUGEYINGXIAOQUSHI:

  網絡視頻用戶規模站穩C位

河内快5   BAOGAOXIANSHI,WOGUOWANGLUOSHIPINYONGHUDA7.25YI,WENZHANYIDONGHULIANWANGDECWEI。YIDONGHULIANWANGSHIYONGSHIJIANMINGXIANZENGJIA(RENJUNRISHICHANGWEI341.2FENZHONG),ERQIZHONGDUANSHIPINGONGXIANLE33.1%。

河内快5   BAOGAOXIANSHI,XINJINWANGMINDUIDUANSHIPINAppDESHIYONGLVGAODA53.2%,YUANCHAOGUOQITAWANGLUOSHITINGYINGYONG。YIKUAISHOUWEILI,2017NIANDIDAO2018NIANDIQIJIAN,DAUCONG1.1YIZENGCHANGZHI1.6YI。QIZHONG8YUE-12YUEDAIDONGLE6000WANDEZHUYAOZENGLIANG。JIEZHIJINNIAN5YUEDI,KUAISHOUDAUTUPO2YI。

河内快5   DUIPINPAIYONGHUERYAN,ZAIHUOKECHENGBENYUELAIYUEGAODESHIDAI,DUANSHIPINPINGTAIYIRANCHUYULIULIANGDEHONGLIQI。

  短視頻消費市場需求旺盛

  DUANSHIPINDAILAILEQUANXINDECHUANBOCHANGYUHEJIEMUXINGTAI,XIAOPINGMU、KUAIJIEZOUCHENGWEIXINGYECHAOLIUDETONGSHI,YECUISHENGLEXINDEYONGHUXIAOFEIXIGUAN,WEICHUANGZUOZHEHESHANGHUDAILAISHOUYI。ERDUOYUANHUADEDUANSHIPINKEYIWEIPINPAIFANGTIGONGYINGXIAOJIYU。YIFANGMIAN,SHUPINGZHISHIDEDUANSHIPINNEIRONGZHENGCHENGWEIYENEIGUANZHUDEYIDAJIAODIAN;LINGYIFANGMIAN,“WEIXINGHUA”YIJINGCHENGWEIYIZHONGXINGYEQUSHI。

河内快5   YUCITONGSHI,DUANSHIPINZHUYAOCHENGDANDESHIYULEGONGNENG,QIEYOUZHIYUANSHENGNEIRONGJICHUANGZUOZHESHIZHUDAOQIFAZHANDEZHONGYAOYINSU。JUBAOGAOXIANSHI,WEILAIYINIANDUANSHIPINCHENGDANDEGONGNENGZHONG,“YULE”ZHANBIGAODA75.3%;QICISHI“SHEJIAO”HE“JILU”,FENBIEZHANJU51.3%HE28.1%。KEJIAN,DUANSHIPINQIANZAIDEXIAOFEISHICHANGXUQIUYIJIUHENWANGSHENG。

  

2019中國網絡視聽發展研究報告

 

  視頻用戶集中在二至五線城市

  BAOGAOXIANSHI,DUANSHIPINYIJINGFANCHAOZONGHESHIPIN,CHENGWEIPAIMINGDIERSHOUHUANYINGDEAppLEIBIE,SHIPINYONGHUZHUYAOJIZHONGZAIERZHIWUXIANCHENGSHI。

  

2019中國網絡視聽發展研究報告

 

  JULEJIE,KUAISHOUZAIQINGHAI、NINGXIA、XINJIANGHAMISHIDENGDIQUSHENTOULVHENGAO,ZHUCEYONGHUJINBAN。

  內容付費趨勢火熱

河内快5   BAOGAOCHENG,ZAI2018NIANZHONGGUOZONGHESHIPINSHICHANGGEYEWUYINGSHOUZHONG,GUANGGAOSHOURUZHANJU47.1%,NEIRONGFUFEIZHANJU34.5%。

河内快5   QIZHONG,“NEIRONGFUFEI”YIJINGCHENGWEILESHANGYESHENGTAIQUANLIBIBUKESHAODE“ZENGCHANG”HUANJIE,DUANSHIPINPINGTAIYEZHONGYUXIYING“KEJINSHIDAI”。MUQIAN,HENDUODUANSHIPINPINGTAIYONGHUXIANGDUINIANQING,DUINEIRONGJIEZOUHEYUANSHENGXIAOFEICHANGJINGYOUGENGGAODEYAOQIU,JINERKEYIHUODELE“DAIHUO+HUOKE”ZHUANHUADEJINGJIXIAOYI。

  銀發群體建立新型社交圈

  CIWAI,YINFAQUNTIZHENGTONGGUODUANSHIPINJIANLIQIXINDESHEJIAOQUANZI,YEWEIPINPAIFALITIGONGLEXINDEJIYU。

  JUBAOGAOXIANSHI,DUANSHIPINYINGYONGZAIYINFAQUNTIZHONGJIASUSHENTOU,NIANLINGDUANZAI40-49SUIDERENQUNSHIYONGDUANSHIPINYINGYONGZHANBIGAODA76%,NIANLINGDUANZAI50SUIJIYISHANGDERENQUNZEZHANBI66.7%。

  GAOSHOURU、GAOXUELIQUNTIDUANSHIPINSHIYONGLVXUNSUZENGCHANG

河内快5   BAOGAOXIANSHI,YUELAIYUEDUODEGAOSHOURU、GAOXUELIDEQUNTICANYUDAODUANSHIPINSHENGTAILIANDANGZHONG。2018NIANDAZHUANXUELIRENQUNZAIDUANSHIPINSHIYONGLVSHANGZENGCHANGLE9.9%,DAXUEBENKEYISHANGXUELIRENQUNZENGCHANGLE12.6%。

  

2019中國網絡視聽發展研究報告

 

  LINGYIFANGMIAN,YUERU5-8QIANHEYUERU8QIANYISHANGRENQUNDEDUANSHIPINSHIYONGLV,ZAI2018NIANXIABANNIANFENBIESHANGZHANGZHI85%。

  

2019中國網絡視聽發展研究報告

 

  GAOSHOURU、GAOXUELIYONGHUDEZENGCHANG,WEIDUANSHIPINZHISHIXIAOFEISHICHANGDAILAIGENGDADEYINGXIAOJIAZHI,RANGNIANQINGYONGHU“WEIZHISHIFUFEI”CHENGWEIDANGXIACHAOLIU。TONGGUOLIUDAZHISHILEIDUANSHIPINCHUANBOSHUJUDUIBI,KEPULEIDECHUANGZUOZHEPINGJUNFENSISHUGAODA385,227,PINGJUNBOFANGLIANGDA358,592,PINGJUNDIANZANLIANG11,718。

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