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中国网络视听发展报告:短视频消费需求旺盛,抖音培训抖音代运营成趋势

发布时间:2019-05-31 20:14:56

  5YUE31RIXIAOXI,ZAI“DIQIJIEZHONGGUOWANGLUOSHITINGDAHUI”SHANG,ZHONGGUOWANGLUOSHITINGJIEMUFUWUXIEHUIFABULE《2019ZHONGGUOWANGLUOSHITINGFAZHANYANJIUBAOGAO》。BAOGAOXIANSHI,WOGUOWANGLUOSHIPINYONGHUDA7.25YI,DUANSHIPINCHENGXIANBAOFASHIZENGZHANG,JUTITIXIANCHULIUGEYINGXIAOQUSHI:

  网络视频用户规模站稳C位

  BAOGAOXIANSHI,WOGUOWANGLUOSHIPINYONGHUDA7.25YI,WENZHANYIDONGHULIANWANGDECWEI。YIDONGHULIANWANGSHIYONGSHIJIANMINGXIANZENGJIA(RENJUNRISHIZHANGWEI341.2FENZHONG),ERQIZHONGDUANSHIPINGONGXIANLE33.1%。

  BAOGAOXIANSHI,XINJINWANGMINDUIDUANSHIPINAppDESHIYONGLVGAODA53.2%,YUANCHAOGUOQITAWANGLUOSHITINGYINGYONG。YIKUAISHOUWEILI,2017NIANDIDAO2018NIANDIQIJIAN,DAUCONG1.1YIZENGZHANGZHI1.6YI。QIZHONG8YUE-12YUEDAIDONGLE6000WANDEZHUYAOZENGLIANG。JIEZHIJINNIAN5YUEDI,KUAISHOUDAUTUPO2YI。

河内快5   DUIPINPAIYONGHUERYAN,ZAIHUOKECHENGBENYUELAIYUEGAODESHIDAI,DUANSHIPINPINGTAIYIRANCHUYULIULIANGDEHONGLIQI。

  短视频消费市场需求旺盛

  DUANSHIPINDAILAILEQUANXINDECHUANBOCHANGYUHEJIEMUXINGTAI,XIAOPINGMU、KUAIJIEZOUCHENGWEIXINGYECHAOLIUDETONGSHI,YECUISHENGLEXINDEYONGHUXIAOFEIXIGUAN,WEICHUANGZUOZHEHESHANGHUDAILAISHOUYI。ERDUOYUANHUADEDUANSHIPINKEYIWEIPINPAIFANGTIGONGYINGXIAOJIYU。YIFANGMIAN,SHUPINGZHISHIDEDUANSHIPINNEIRONGZHENGCHENGWEIYENEIGUANZHUDEYIDAJIAODIAN;LINGYIFANGMIAN,“WEIXINGHUA”YIJINGCHENGWEIYIZHONGXINGYEQUSHI。

  YUCITONGSHI,DUANSHIPINZHUYAOCHENGDANDESHIYULEGONGNENG,QIEYOUZHIYUANSHENGNEIRONGJICHUANGZUOZHESHIZHUDAOQIFAZHANDEZHONGYAOYINSU。JUBAOGAOXIANSHI,WEILAIYINIANDUANSHIPINCHENGDANDEGONGNENGZHONG,“YULE”ZHANBIGAODA75.3%;QICISHI“SHEJIAO”HE“JILU”,FENBIEZHANJU51.3%HE28.1%。KEJIAN,DUANSHIPINQIANZAIDEXIAOFEISHICHANGXUQIUYIJIUHENWANGSHENG。

  

2019中国网络视听发展研究报告

 

  视频用户集中在二至五线城市

河内快5   BAOGAOXIANSHI,DUANSHIPINYIJINGFANCHAOZONGHESHIPIN,CHENGWEIPAIMINGDIERSHOUHUANYINGDEAppLEIBIE,SHIPINYONGHUZHUYAOJIZHONGZAIERZHIWUXIANCHENGSHI。

  

2019中国网络视听发展研究报告

 

  JULEJIE,KUAISHOUZAIQINGHAI、NINGXIA、XINJIANGHAMISHIDENGDIQUSHENTOULVHENGAO,ZHUCEYONGHUJINBAN。

  内容付费趋势火热

  BAOGAOCHENG,ZAI2018NIANZHONGGUOZONGHESHIPINSHICHANGGEYEWUYINGSHOUZHONG,GUANGGAOSHOURUZHANJU47.1%,NEIRONGFUFEIZHANJU34.5%。

  QIZHONG,“NEIRONGFUFEI”YIJINGCHENGWEILESHANGYESHENGTAIQUANLIBIBUKESHAODE“ZENGZHANG”HUANJIE,DUANSHIPINPINGTAIYEZHONGYUXIYING“KEJINSHIDAI”。MUQIAN,HENDUODUANSHIPINPINGTAIYONGHUXIANGDUINIANQING,DUINEIRONGJIEZOUHEYUANSHENGXIAOFEICHANGJINGYOUGENGGAODEYAOQIU,JINERKEYIHUODELE“DAIHUO+HUOKE”ZHUANHUADEJINGJIXIAOYI。

  银发群体建立新型社交圈

河内快5   CIWAI,YINFAQUNTIZHENGTONGGUODUANSHIPINJIANLIQIXINDESHEJIAOQUANZI,YEWEIPINPAIFALITIGONGLEXINDEJIYU。

  JUBAOGAOXIANSHI,DUANSHIPINYINGYONGZAIYINFAQUNTIZHONGJIASUSHENTOU,NIANLINGDUANZAI40-49SUIDERENQUNSHIYONGDUANSHIPINYINGYONGZHANBIGAODA76%,NIANLINGDUANZAI50SUIJIYISHANGDERENQUNZEZHANBI66.7%。

  GAOSHOURU、GAOXUELIQUNTIDUANSHIPINSHIYONGLVXUNSUZENGZHANG

  BAOGAOXIANSHI,YUELAIYUEDUODEGAOSHOURU、GAOXUELIDEQUNTICANYUDAODUANSHIPINSHENGTAILIANDANGZHONG。2018NIANDAZHUANXUELIRENQUNZAIDUANSHIPINSHIYONGLVSHANGZENGZHANGLE9.9%,DAXUEBENKEYISHANGXUELIRENQUNZENGZHANGLE12.6%。

  

2019中国网络视听发展研究报告

 

河内快5   LINGYIFANGMIAN,YUERU5-8QIANHEYUERU8QIANYISHANGRENQUNDEDUANSHIPINSHIYONGLV,ZAI2018NIANXIABANNIANFENBIESHANGZHANGZHI85%。

  

2019中国网络视听发展研究报告

 

河内快5   GAOSHOURU、GAOXUELIYONGHUDEZENGZHANG,WEIDUANSHIPINZHISHIXIAOFEISHICHANGDAILAIGENGDADEYINGXIAOJIAZHI,RANGNIANQINGYONGHU“WEIZHISHIFUFEI”CHENGWEIDANGXIACHAOLIU。TONGGUOLIUDAZHISHILEIDUANSHIPINCHUANBOSHUJUDUIBI,KEPULEIDECHUANGZUOZHEPINGJUNFENSISHUGAODA385,227,PINGJUNBOFANGLIANGDA358,592,PINGJUNDIANZANLIANG11,718。


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