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千聊工具运营负责人:私域获客和变现闭环营销的解决方案

发布时间:2020-06-07 22:17:07

  JINQIREYIDELIANGGEGUANJIANCI,YIGESHISIYU,YIGESHIZHIBO。WEISHENMESHUO,ZHEISHIYIGERENRENDOUXUYAOSHENGENGSIYULIULIANG,WANCHENGWEIXINZHIBOLIANGXINGHUDONGBIHUANDESHIDAI?WEIXINSHENGTAIZHIBODEZUIYOUFANGANSHISHENME?

河内快5   ZAIQIANLIAO「SIYU+ZHIBO,WEIXINSHENGTAIXINJIYU」YUNFENGHUISHANG,QIANLIAOGONGJUYUNYINGFUZEREN、SIYUZHIBOBUSHUZHUANJIA――WANGPENG,WEIDAJIADAILAILESIYUHUOKEHEBIANXIANBIHUANDEZHIBOJIEJUEFANGAN。

  以下为王鹏的演讲精华:

  JINGGUOYIQINGDE“CUISHU”XIA,BENJIUYOUZHIBOJIHUADEJIGOUHUOZHEGERENKAISHIJIASULUODI,DALIANGBINGWUZHIBOCHUXINDEQUNTIYEDOUKAISHISHISHUI,“ZHIBO”ZAIXUNSUSHENGWEN。

河内快5   ZHIBODEFUGAIFANWEIBIANDEGENGGUANG,CONG“DAIHUO”DAO“YUNHUIYI”,“XUESHENGWANGKE”DAO“ZHENGFUFABUHUI”。SHEXIANGTOUXIADEBIANJIESHENGTAI,DALIANGYONGHUYIJINGXINGCHENGXIGUAN,DUIZHIBOZHEIZHONGXINGTAIBUZAIMOSHENG。

河内快5   ZAIZHEIGUQUANMINZHIBODELANGCHAOXIA,LIULIANGSIHUSHIWANNENGDE,RONGYIDE。RANER,LIULIANGZHINENGJIEJUEQIANDUANDEWENTI,HOUDUANDEYUNYINGHEZHUANHUAWANGWANGRONGYIBEIHUSHI。

河内快5   WEISHENMESHISHIZAIXIANRENSHUZENGZHANGHUANMAN?ZHIBOJIANJINLAIDEFENSIBUJINGZHUN,HUDONGDI,XINZENGFENSIYEBUDUO,RUHEJIEJUE?GUIGENDAODI,ZHIBOLIBUKAIYUNYINGHEGUANLI,YAOXIANGSHIXIANCHIXUXIAOYI,XUYAOKAOZHANGJIUDEYUNYINGGUANLIHEZHIBOLIULIANGDELIANTIAOZHUANHUA。

  SUOYIHENDUOSHANGHUHUIXUANZEWEIXINSHENGTAIXIAZUOZHIBO,BEIKAOWEIXINCHENGSHUDESHENGTAIHEJUDADELIULIANGCHI,JUBEIQIANGSHEJIAOHEYICHUANBODEYOUSHI,YONGZHIBOHUOKEHEWEIXINSUOKE,SHIXIANSIYULIULIANGCHIDEJIANLIHEBIANXIAN。

河内快5   - HUOKEFANGBIAN:KANZHIBOJIANDAN,TISHENGLIUCUN,DUOZHONGFANGWENLUJING,YONGHUGENGFANGBIANHUIFANG,KESUISHICHUDAYONGHU

河内快5   - CHENDIANLIULIANG:TONGGUOPENGYOUQUAN、SHEQUN、GONGZHONGHAOYINDAOYONGHUGUANZHUZHIBOJIAN,KAIBOQIANXIADUOTONGDAOXIAFATIXING,YEFANGBIANHOUXUDUIYONGHUJINXINGERCIYINGXIAO

河内快5   - LADONGLIEBIAN:FENXIAO、KANJIA、PINKEZHEIXIECHANGJIANDEYINGXIAOGONGJURANGYONGHUZHUDONGFENXIANGZHUANFA,DADAOCIJIGOUMAIDEMUDE

  - FENGBISHENGTAI:GONGZHONGHAO、XIAOCHENGXU、SHEQUN、PENGYOUQUANZUOWEIZHIBOLIULIANGRUKOU,PEIHEWEIXINDELIEBIANHETUIGUANG,GOUCHENGLEWEIXINFENGBISHENGTAIXUNHUAN

  QIANMIANWOMENJIANDANPOUXILESIYUYIJIWEIXINSHENGTAIZHIBODEFENGXIANG,DAJIADOUDUI”SIYU+ZHIBO”YEHENQIDAI,BINGFENFENQUZUOGEZHONGCHANGSHI,QUEPENGDAOYIXIEWENTI:

  1、布局微信直播,门槛/费用太高

  YOUXIEGETIJIANGSHIHUOZHEXIAOXINGTUANDUIXIANGYAOZHIBO,FAXIANXUYAOJIAOYIDINGDERUZHUFEI,HAIXUYAOTIGONGFANFUDEZILIAO,SHENHETIAOJIANKEKEMENJIANGAO。YIXIEGONGJUSUIRANMEIYOURUMENMENJIAN,DANSHIYICIXINGZHIFUJIQIANKUAISHENZHISHANGWANKUAIDEGAOANGFEIYONG,FUDANHAISHIMANDADE。

  2、小程序直播无法触达转化

河内快5   YONGXIAOCHENGXUZHIBOTINGFANGBIANDE,WULUNSHIZAITINGKEHEKANZHIBO,TIYANWUYISHIZUIJIANDANLIUCHANGDE。DANZUIDADEBIDUANSHIBUNENGZHUDONGTUISONGXIAOXI,BUNENGCHUDAZHUANHUA,ZHIBOJIESHUHOULIUBUZHUXUEYUAN。

  WEIXINZHIBOZHONGZHONGXIANZHI,10YIWEIXINLIULIANGHONGLIJIUZHEIYANGBAIBAILANGFEILEMA?MIANDUIZHEIYANGDEQINGKUANG,QISHISHIMEIYOUXUANDUIGONGJU,LIXIANGDEZHIBOGONGJUSHIKEYICONGYINLIU、ZHUANHUA、FUGOU、BIANXIANTIGONGYITAODEJIEJUEFANGAN:

  QIANLIAOYIKAOLINGXIANXINGYEDUONIANDEYINGXIAOHUOKEJINGYAN,ZAI2020NIANDIYIJIDUZAIDUIZHIBOGONGJUSHANGZUOLEZHENGTISHENGJI,TUPOGEZHONGXIANZHIWEIWEIXINSHENGTAIZHIBOTIGONGLEZUIYOUDEFANGAN。

  我们突破的限制主要有以下几个方面:

河内快5   1、QINGSONGBANGZHUYONGHUCHONGFENWAJUEWEIXINDE10YISIYULIULIANGCHI,SHIXIANZHANGFEN、CHENGJIAO、FUGOU、CHENDIAN、CHUANBODESHANGYEBIHUAN。

  2、BUTONGDEJIEJUEFENANJINGGUOZUHE,KEYIMANZUGEZHONGYINGYONGCHANGJING:XIANSHANGPEIXUN、ZHISHIFUFEI,XIANSHANGJIAOYU,DIANSHANGDAOGOU。

  3、SHIPIN、YUYIN、ZHIBO、XUNLIANYINGDENGJIUDAZHULIUNEIRONGXINGSHI,MANZUDUOYUANZHIBOCHANGJING。

  4、QINGSONGLIEBIANYINLIU,DUOZHONGMOSHIFUZHUBIANXIAN。GUOQUJINIANQIANLIAOZAIYINGXIAOHUOKEFANGMIANYIZHICHUYUXINGYELINGXIAN,ERXIANZAISUOYOUDEZHIBOJUNKEDAPEIZHEIXIEYINGXIAOGONGNENG,WEININJIEZHUWEIXINSHEJIAOLIAN。

  5、ZAICHENDIANLIULIANGFANGMIAN,KECHENGHEZHIBOJIANKEYIGUANLIANSHEQUN、GONGZHONGHAO,TONGGUOZHIBOYINLAIDELIULIANGCHENDIANDAOZIJISIYULIULIANGCHI。

河内快5   6、DUOWEIDUCHENDIANJINGYINGSHUJU、GOUJIANWANSHANDEKEHUCRMXITONG。

  QIANLIAOHOUTAISHUJUTIGONGDUOZHONGWEIDUCHENGXIAN,BAOKUOKECHENGSHUJU、YONGHUSHUJU、YIJIJIAOYISHUJU,PEIHEQIANLIAODEQIANDAO、XINXICAIJIGONGNENG,WANZHENGZHUIZONGXUEYUANSHANGKEQINGKUANG。

  TONGSHI,ZHENDUISHOUJIDUANZHIBOCHANGJING,QIANLIAOZHONGBANGFABULE【QIANLIAOJIANGSHIAPP】,YIKUANZHUANMENWEIQIANLIAOJIANGSHIDAZAODESHIPINZHIBOGONGJU,JINIYIZHANSHIDEZHIBOTIYAN。

  WUXUJIEZHUDISANFANGTUILIUGONGJU,YIGEAPPJIUKEYIQINGSONGZUOSHIPINZHIBO,YIBIANZHIBOYIBIANHUDONG,BUXUZAILAIHUIQIEHUANSHOUJI,HAIYOUZHIBODAIHUO、YIJIANMEIYAN、FENSIYINLIUDENGDUOZHONGGONGNENG。

河内快5   MUQIANapp1.0BANBEN,DAJIAKEYIBATADANGZUONIZHIBODEZUIQIANGZHUSHOU,SHIZUOZHIBOZUIFANGBIAN、TIYANZUIJIADEFANGSHI。ZAIGEDAYINGYONGSHANGDIANSOUSUOJIKEXIAZAI。

河内快5   JINTIANZHUYAOHEDAJIATAOLUNLESIYUHEZHIBOZHEILIANGGEREDIAN,WOMENPANDIANLEDANGXIAZAIRUJUWEIXINSHENGTAIZHIBOSHI,DAJIAYUDAODEWENTI;YIJIQIANLIAOKEYIWEIDAJIATIGONGSHENME。


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