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2020年蓝海市场地摊经济火了,应该摆地摊还是应该做直播?

发布时间:2020-06-06 19:46:25

  ZHEIJITIAN,BAIDITANHENHUO,XIANGGUANHUATIDUOCICHONGSHANGRESOU。ZHEICICONGZHONGYANGDAODIFANGGEJIZHENGFUZHUJIANFANGKAIBAIDITAN,JICENGSHANGFANYOURUJIUHANFENGGANLIN。

  BUSHAORENGAOHAN:“WOYEYAOQUBAIDITAN”,ZHENSHIWANYIJILANHAISHICHANG。LUBIANJIUSHIYIGEMIANFEIDEWEIZHI,HOUBEICHEXIANGJIUSHIJUEJIADETANWEI,YIJU“ZOUGUOLUGUOBUYAOCUOGUO”KAISHILEYINGYE,HENKUAIJIUNENGZOUXIANGRENSHENGDIANFENG。

河内快5   ZHIQIANGUOJIADUIYUBAITANGUANKONGTAIYAN,MEIYIGEXIAOFANDOUSHIZAIYUCHENGGUANDOUZHIDOUYONGXIAJIANNANSHENGCUN。“DITANJINGJI”DEHUIGUIZHONGQILELUBIANJUDADESHICHANG,RANGYIQINGYINGXIANGXIADEDAIYERENYUANYOULEXINCHULU,YERANGBUSHAORENYOULEFUYEDEXINQUDAO。

  但是,地摊经济的本质真的是一次流量重新分配的红利吗?

  我们普通人真的可能在这次所谓“流量重新分配”中咸鱼翻身或者暴富吗?

河内快5   SHOUXIANXUYAOSHENGMING,WOQUESHISHIZAICENGREDIAN,DANJUEBUSHILAIGAOXIAODE,ZUODITANWOMENSHIRENZHENDE。

  TEBIESHIZUIJINKANDAOLIURUN“DITANJINGJIXUE”DEWENZHANG,DUIQIGUANDIANSHIFENBURENTONG,SUOYICAIYOULEZHEIPIAN《DITANFANGFALUN:RUHEYONGCHAOJICHANPINLILUNKEXUEDIBAIDITAN?》DEWENZHANG。

  WOZUIBURENTONGDESHIGAIWENZHANGDEHEXINGUANDIAN“DITANJINGJIDEBENZHIJIUSHIYICILIULIANGZHONGXINFENPEIDEHONGLI”。

  ZHEIGELUOJIDEGENBENWENTISHI“LIULIANG=YINGLI”,ZHEISHIFEIHULIANWANGRENKANHULIANWANGDECHUANTONGWUQU。

  YINWEIXIANSHIQINGKUANGSHI:YOULIULIANGDEBUYIDINGZHUANQIAN,MEILIULIANGDEBUYIDINGBUZHUANQIAN。

河内快5   ZAIXIANZAILIULIANGBEIGAODUZHONGXINHUAKONGZHIDESHIDAI,LIULIANGQUESHINENGGOUDAILAIXIAOLIANG,DANSHIWEIBINENGGOUDAILAIYINGLI。

  商业的本质是盈利,但不是对销量的虚荣。

  YUSHIZHEILIANGNIANSIYULIULIANGXINGQI,HEXINJIUSHIYAOLIULIANGQUZHONGXINHUA。GUANYUSIYULIULIANGDETAOLUN,DAJIAKEYIZAIWENZHANGWEIBUKANKANYINIANQIANWODEYIPIAN“SIYULIULIANGDEQIANSHENGHOUSHI”DEWENZHANG。

河内快5   HUIDAOZHUTISHANG,RUGUOLIULIANGBUSHIJINGJIDEHEXIN,NEISHENMECAISHI?RUGUOYAOBAIDITAN,YINGGAIZENMEKAISHI?WOMENYOUGAIRUHESHIXIANYINGLI?

  WOJIANGCONGCHAOJICHANPINDEZHANLVE、CHANPINLI、ZENGZHANG、YINGLI、ZUZHIWUGEBANKUAILAIJICHU“DITANFANGFALUN”,RANGNIKEXUEDIBAIDITAN。

  01  地摊的超级战略

  ZHENGRUDELUKESUOSHUO,“Strategy is not predicting thefuture. Instead, it's about making decisions today to be ready for an uncertaintomorrow. ”

河内快5   ZHANLVEBUSHIYANJIUWOMENWEILAIZUOSHENME,ERSHIYANJIUWOMENJINTIANZUOSHENMECAIYOUWEILAI。

河内快5   ZHANLVEBINGBUSHISHENMEGAODASHANGDECIYU,ERSHIFEICHANGSHIJIYOUBIXUDEGONGZUO。ZHANLVEHUIDADEJIUSHI:ZUOYIJIANSHIDEZUICHUSHIDEWENTI——“ZUOSHENME”。

河内快5   DUIYUBAIDITAN,WOMENXUYAOHUIDADESHOUYAOWENTIJIUSHI“ZUOSHENME”。

  这个时候你可能要说,摆摊不就是进货、摆摊、交易,再进货,如此往复吗?

  QUESHI。DANSHI,ZHEISHIRENLEIZUIYUANSHIDEJIAOYIFANGSHI,RUGUOZHIJIEFANGDAOJINTIANDESHANGYESHANG,NIDE“HAORIZI”JIJIANGKAISHI。

河内快5   RUGUONIBUSHISUIBIANWANWAN,BUSHICENGYIXIABAITANDEREDU,ERSHIZHENZHENGXIANGZHUANDIANQIAN,BAZHEISHIZUOCHENG,NEINIJIUYAORENZHENXIANGXIANGRUHEKEXUEDIBATANBAIHAO。

  WOJINTIANHUIYONGDAOCHAOJICHANPINZHANLVELIDEHEXINMOXING“CHANPINJIAOJIMOXING”,YEJIUSHIHUIDA:NIDEYONGHUSHISHEI,XUQIUSHISHENME,NISHANZHANGSHENME,BUSHANZHANGSHENME,NIDECHANPINSHISHENME,BUZUOSHENMECHANPIN……ZHEIYIXILIEWENTI。

河内快5   DITIEKOUSUIRANRENLIULIANGDA,DANSHINEILIZHIDAIBIAOLECHENGSHIZHONGDEYIXIAOPIYONGHU,TAMENDEHUAXIANGSHIZHEIYANGDE:CONGMANG、GONGXINJIECENG、SHENGHUOYALIDA、WANSHANGXIABANDESHIHOUCAIYOUSHIJIANGUANGYIGUANG……

  ZHEIJIUJUEDINGLENIDECHANPIN——“DITAN”,YIDINGYIDIJIACHANGYONGDESHENGHUORIYONGPINHEXIAOCHIWEIZHU,YEYIDINGBUHUIMAICAI,DANSHIKENENGHUIMAISHUIGUO。

  YUSHIHUICHUXIANYANZHONGDETONGZHIHUACHANPIN,TONGSHIYOUJIZHONGZAIYIGEDUANZANDESHIJIANDUANHEDIDUANNEI,YINCIYAOXIANGTUOYINGERCHUSHIFENBUYI。

河内快5   QINGLIANGGEMEINVSHIYIGEJIANDANKUAIJIEDETUWEIBANFA,DANSHIYOUSHEJIZUJIANTUANDUI,YONGRENCHENGBENDAFUTISHENG,ZHEIDIANWOMENZAIZUZHIBUFENJIANGSHU。

河内快5   KANDAOZHEI,XIANGXINNIYIJINGLIJIEWOSHUODE“JIANDANDEDITANYIDIANYEBUJIANDAN”,MEIYOURENHESHISHIKEYISUISUIBIANBIANCHENGGONG,RENHEDECHENGGONGYIDINGSHIJINGXINSHEJIDE。

河内快5   ZHEILIDEGUANJIANSHI:“BUQIURENDUO,DANQIUJINGZHUN”,YIDINGYAOXUANZHUNZIJIDEHEXINYONGHUQUNTI。JIBIANZAIRENLIUMIJIDEDIFANG,YEZHIXUANQUQIZHONGYIXIAOLEIGONGXINGRENQUN,RANGTAMENYIYANJIUNENGSHIBIECHUNIYOUTAMENXUYAODECHANPIN。

河内快5   BIRUJINZHENDUIXIABANLUSHANGLINZHEFANHEDENVXING,ZHUAZHUTAMENREFAN、JIANKANG、QINGJIEDEXUQIUSHEDINGCHANPINFANGXIANG。HUOZHEXUANZEZAIZIRANRENLIUBUDA,DANSHIRENQUNXIANGDUIGONGXINGDEQUYU,BIRUXIAOQU、JIUDIANFUJIN。YOUBIRUJINZHENDUIXIAOQUKAICHEZHUHUMEISHIJIANXICHEDEXUQIU,JINZHENDUIZUOFANQIJIANXUYAOCONGJIANGSUANDIAOWEILIAODEXUQIUSHEDINGCHANPINFANGXIANG。

河内快5   RANHOUZAIJIEHE“CHANPINJIAOJIMOXING”LINIDEHEXINNENGLI,JINXINGCHANPINFANGXIANGDEQUSHE,BUSHANZHANGDEHUOZHEBUBIANJINHUODEGUODUANFANGQI,ZUONIZUISHANZHANGDE,JIUYIJINGCHAOYUETONGXINGYIJIE。

  ZHEIYANGNIJIUYOULEMINGQUEDEZHANLVEFANGXIANG,BINGQIEJUTIHUADAOYIKUANMINGQUEDEDITANCHANPIN,JIEXIALAIJIUSHIDAZAODEGUOCHENGLE。

  02  地摊的超级产品力

  铺张毯子,摆上货,就可以营业了吗?

河内快5   BU,ZHEIYANGDECHANPINJIUXIANGSHI30NIANQIANDE20KUAIYIWANDELVXINGSHEYIYANGHAOWUCHANPINLI。

  RUGUOKAIZHEYILIANGBENCHI,ZAIHOUBEIXIANGMAIERSHOUWANOU,JIUYIXIASHENGJIDAO3XINGJIJIUDIAN。

河内快5   TEBIEZHUYI,NIZIJIYESHICHANPINDEYIBUFEN,RUGUONISHIMEIZI,CHUANDEPIAOLIANG,JIUYIXIAJIUSHENGJIDAO4XINGJIGUOJIDAJIUDIANLE。

  RUGUONIHAIWEIDAOFANGDEMEIYIWEIKERENDOUFENGSHANGYIBEIKAFEI,NAPASHISURONGDE、miniBEI,YENENGYIXIAZIRANGNIDECHANPINJINSHENGDAO5XINGJIJIUDIANXINGLIE。

  ZHEIJIUSHICHANPINLI,WEINIDEYONGHUTIGONGGAOJIAZHIDE、CHAOYUQIDECHANPINTIYAN。BINGQIENENGGOUGENJUYONGHUDEFANKUIJINXINGYI“RI”WEIDANWEIDEGAOSUDIEDAI,CHIXUBUDUANDIYOUHUANIDECHANPINLI。NEIMENIDEDITANCHANPINBIANHELIJIQUN,PANGBIANJIBIANMOFANGYEZHINENGZUODAODONGSHIXIAOPIN。

  03  地摊的超级增长

  TEBIEJIZHU“BUYAOFANGGUORENHEYIGEYONGHU,NAPASHIMEIYOUXIAOFEIDE”,ZHEIJIAOZUOGAOZHUANHUA。

  NAPASHI10YUANHUO,ZHIJIECHENGJIAODEGAILVYESHIHENDIDE,TONGSHIYONGHULEJIENIHENIDECHANPINSHIXUYAOSHIJIANDE,JINTIANBUMAI,MINGTIANYEKEYIMAI。

  TEBIEDESHI,RUGUONIMAIDESHIBAIYUANYISHANGDECHANPIN,NEIMEYIDINGYAOJIYONGHUYIGECONGDIDAOGAODEZHUANHUALUJING,RANGTAMENKEYIZHUBUJIENANIDEGAOJIACHANPIN。

  GENGYAOJIZHU“JUEBUNENGMAIWANJIUBAIBAI,YIDINGYAOJIANLIHEYONGHUDELIANXI”,ZHEIJIAOQIANGZHANXING。

河内快5   BUGUANXIAOFEIDUOSHAO、YOUWUXIAOFEI,DOUSHINIDEYOUYUANREN,DOUYAOBATAMENLIUZAISHOUBIAN,BIRUJIAGEWEIXIN,LAGEXIAOQUN,SHENZHISHIFAYIZHANGXIAOKAPIAN。

  RANGYONGHUXUYAOZAICIXIAOFEIDESHIHOU,NENGGOUQINGERYIJUDIZHAODAONI。

  ZHEILIANGDIANRUGUONINENGGOUZUODAO,CAINENGGOUBAITUODUIZIRANLIULIANGDEYILAI,SHIXIAN“ZIZENGZHANG”,ZHEICAINENGGOUJIANGEBIYONGYUANWUFAQIANGZOUDEJINGZHENGYOUSHI。

  04  地摊的超级盈利

  CHUANTONGSHANGFANZUODEJIBENDOUSHIYICHUIZIMAIMAIDESHENGYI。

  ZHEIJIUYIWEIZHE,NIDEHUOKECHENGBENZHINENGZAIYICIJIAOYIZHONGTANPING,BIRANJIULADILELIRUNLV。YAOXIANGHUODEGENGDUODEYINGLI,BIXUYAOSHIXIANDANYIYONGHUDEDUOCIDUOZHONGXIAOFEI。

  BIRU,NISHIZAIMENKOUTIGONGBIANJIEXICHEDE,DUOCIXIAOFEIJIUSHIYAOZHUDONGFAXIANTADECHEZANGLE,CHANSHENGZAICIXIAOFEI。DUOZHONGXIAOFEIJIUSHIZAIXICHEDETONGSHI,TUIJIANZHUANYONGBOLISHUI,CHANSHENGQITAXIAOFEI。

  ERZHEIYIGUOCHENGSHIXUYAOJINGXINSHEJIDE,CHANPINYUCHANPINZHIJIANDEGUANXIYESHIXUYAOJINGXINSHEJIDE。

  05  地摊的超级产品组织

  YIGERENDESHIHOU,SUANBUSHANGZUZHI。

  DANSHISUIZHEYEWUGUIMODEKUODA,BIRUMIANLINRENSHOUDEZENGJIA,YOUXIAODEFENGONGSHIBIXUDE,GUANLIYESHIBIXUDE。

河内快5   DANSHIRUHEFENGONG?GUANLICHENGBENRUHEJIANGDI?SHIBIXUTIQIANKAOLVDEWENTI。

  BIRUNIQINGLIANGGEQINGLIANGDEMEIZIJINIZHANTAI,NEIMETAMENJIUBUNENGZHISHISHASHADIZHANZHE,BIXUYAOCHANSHENGJIEGUO,BIXUYIJIEGUOLAIKAOHETAMEN。

河内快5   RUGUOBATAMENDANGZUOYIGE“YINLIUZICHANPIN“LAIKANDAI,TAMENDEYONGHUJIUSHILUSHANGDEXINGREN,KAOHEZHIBIAOJIUSHIDAOTANLV。DUITAMENDEYAOQIUJIUSHI:ZIWOSHEJICHUANZHE、DONGZUO、BIAOYAN、XINGWEI,YISHIXIANZHIBIAODETISHENG。

河内快5   DANGRAN,TONGSHIYEYAOJIYUTAMENDUIYINGDEHUIBAO,BIRUANBILIJIYUTICHENGDENG。ZHEIYANGKEYIZUIDAHUAJIHUOMEIYIWEIYUANGONGDEZIQUDONGLI,MEIGEZICHANPINDOUYIYONGHUMANYIWEIMUBIAO,MEIGEZICHANPINDETUANDUIDOUZAINULICHUANGXIN,SHIXIANCHANPINDEBUDUANTISHENG,ZUIZHONGSHIXIANYEJICHIXUZENGZHANG。

  结语

  ZHEIJIUSHIWOYONGCHAOJICHANPINDELILUNLAIJICHUDE“DITANFANGFALUN”,KANSIFUZA,DANSHIBINGBUNANSHIXIAN。

河内快5   ZHEILIZUIZHONGYAODESHIJIDAJIAYITAOKEYILIQINGSILUDEKUANGJIA,QUANMIANXITONGDISHEJIZIJIDECHANPIN。ZHEIGEKUANGJIABUDANDANSHIYONGYUBAIDITAN,YESHIYONGYUDABUFENDEQIYE。

  ZUIHOUXIWANGGEWEIZHUNBEIBAIDITANDEPENGYOU,NENGDAZAOCHUZIJIDE“CHAOJIDITANCHANPIN”,SHIXIANBAOFUMENG。


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