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从结果倒推目标,了解过程:数据运营改变一个企业的运营现状

发布时间:2020-05-14 15:20:59

  DANGJINSHIJIE,GERENDESHUZIHUACHENGDUHEPUJILVYUELAIYUEGAO,QIYEWEISHIYINGSHUZIJINGJIXINHUANJINGDEYAOQIU,YUQIYONGHUJIANLILIANGHAODEGOUTONG,FENFENKAIQISHUZIHUAZHANLVEZHUANXING,JIANGYEWUZHUBUXIANSHANGHUAHESHUJUHUA,BINGYISHUJUWEIGUANJIANSHENGCHANYAOSU,CAIQUSHUJUHUAYUNYINGDEFANGSHIQUDONGYEWUDEFAZHAN,TISHENGYONGHUTIYANHEQIYEDEJINGZHENGLI。NEIME,WENTILAILE,DAODISHENMESHISHUJUHUAYUNYING?RUHEKAIZHANSHUJUHUAYUNYINGNI?ZHEILISHEJIDAOSHENMESHISHUJUHUA、SHENMESHIYUNYINGDENGJIGEGUANJIANWENTI,BIZHEJIEHEGUOWANGDEJINGYAN,TANTANZIJIDELIJIEHEKANFA。SHUJUHUAYUNYINGDEGAINIANBIJIAODA,SHEJIDENEIRONGBIJIAODUO,BIZHEJIANGFENWEIGAINIANPIAN、SHICAOPIANLAICHANSHU,WOMENXIANCONGLAIKAIQISHUJUHUAYUNYINGDETANMIZHILV。

  1、什么是数据化

河内快5   SHUJUSHIYONGFUHAOHUADEYUYANDUIKEGUANSHIJIEDECELIANGHEJILU。DUIYUQIYEHUOSHANGYEZUZHILAIJIANG,SHUJUHUATONGCHANGZHIDEJIUSHIYEWUDESHUJUHUA。YEWUSHUJUHUAZESHIZHIJIANGYEWUJINXINGSHUZIHUA、ZAIXIANHUADEBIAODAHEZHONGGOUHOU,TONGYONGHUJIANLIXINDELIANJIEHEHUDONGGUANXI,ZHEIGEGUOCHENGWOMENYECHENGZHIWEIYEWUDESHUJUHUA。KEJIAN,XIANYOUYEWUDEZAIXIANHUAHEITHUA,RANHOUZAIYOUYEWUDESHUJUHUA(RUTU1)。SHUJUHUABINGWEIGAIBIANYEWUDEDICENGHEXINLUOJI,ZHISHIZAISHIKONGSHANGZHONGGOULEYEWUDEYINGYONGCHANGJING,BINGYISHUJUWEIXIANSUOLAIZHONGXINBIAODAHEJIESHIYEWULE。

河内快5   SHUJUHUAYUNYINGCONGYEWUDESHUJUHUAKAISHI,YEWUDESHUJUHUAWEIWOMENTIGONGLESHUJUJICHU,SHIWOMENHOUXUKAIZHANSHUJUHUAYUNYINGDEQIANTI。

  2、什么是运营

河内快5   YUNYINGSHIWOMENERSHUNENGXIANGDECIYU,DANDAJIADUIYUSHENMESHIYUNYINGDOUMOZHONGYISHI。BIZHERENWEI,YINGGAICONGWEISHENMEXUYAOYUNYINGLAILIJIETADENEIHAN。WOMENWEISHENMEXUYAOYUNYINGNI?DANGWOMENBAGAINIANMOXINGBIANCHENGLEKESHOUMAIHUADESHANGYECHANPIN(BAOKUOSHITICHANPIN、XUNICHANHEFUWUDENG)HOU,WOMENHUIMIANLINYIXIEWENTI:ZENMECAINENGRANGGENGDUODEYONGHUZHIDAOBINGSHIYONGWOMENDECHANPIN,ZENMECAINENGJIYUYONGHUFANKUIGAIJINWOMENDECHANPINGONGNENG,RUHEZUOCAINENGJIYONGHUGENGHAODESHIYONGTIYAN,RUHECAINENGRANGSHIYONGCHANPINDEYONGHUGENGHUOYUE,RUHECAINENGRANGGENGDUODEYONGHUYUANYIFUFEIDENGDENG。WOXIANGZHEIXIEWENTISHIJISHANGJIESHILEYUNYINGCUNZAIDEJIAZHIHEYIYI,JIEJUEZHEIXIEWENTIJIUSHIYUNYINGYAOZUODEGONGZUO。JIYUCI,WORENWEIYUNYINGKEYIZHEIYANGDINGYI:CONGJIEJUECHANPINYUYONGHUZHIJIANCUNZAIDEWENTICHUFA,WEIDADAOCHANPINDESHANGYEMUBIAOERKAIZHANDEYIXILIEGONGZUO。

  从以上我对运营的定义可以看出:

  (1)YEWUWENTIBUTONGSHI,YUNYINGGONGZUODECEZHONGDIANHUIBUTONG。DANGWENTISHEJIDESHICHANPINGONGNENGSHI,WOMENYAOZHONGDIANZUODEJIUSHICHANPINYUNYING;DANGWENTISHEJIDESHIFUWUFANGMIANDEBUZUSHI,WOMENYAOZHONGDIANZUODEJIUSHIFUWUYUNYING;DANGWENTISHEJIDESHIYONGHUHUOYUEDUDI、YONGHUFANKUICHASHI,WOMENYAOZHONGDIANZUODEJIUSHIYONGHUYUNYING。SUOYI,WOMENHOUXUHUIWEIRAOYONGHUYUNYING、CHANPINYUNYINGDENGYUNYINGGONGZUODEFENZHILAIZHANKAIYANJIU。

河内快5   (2)YUNYINGGONGZUOXUYAOZHANGQIZUO、CHIXUZUO、XUNHUANDIEDAIDEZUO。CHANPINYOUQISHENGMINGZHOUQI,CHANPINYEHUIBUDUANKUOZHANGHEDIEDAI,CHANPINYUYONGHUZHIJIANDEWENTIYEHUIYINZHIERCENGCHUBUQIONG。SUOYI,YUNYINGGONGZUOSHIXUYAOCHANGTAIHUADE、ZHUANRENZHUANGANGDEQULUOSHIDE。

河内快5   (3)YUNYINGXUYAOJINGXIHUA,ERJINGXIHUALIBUKAISHUJUHUA。YUNYINGSHEJIDEGONGZUONEIRONGSUOSUIFUZA,HUIYOUHENDUOZANGHUOER、LEIHUOER,SHIWUJUXIDOUYAOYIYIQULUOSHI。YINCI,YUNYINGGONGZUOYAOZUOHAO,JINGXIHUASHISHAOBULEDE。RUHEZUODAOJINGXIHUANI,SHUJUHUAJIUSHIHENHAODESHOUDUAN。JIANGYUNYINGGONGZUOSHULIANGHUA、JINGQUEHUA,WUYISHIDUIYUNYINGDEJINGXIHUADAYOUYICHUDE。ZHEIDIANTONGWOMENHOUXUYAOTANSHUJUHUAYUNYINGSHIGAODUQIHEDE。

  3、 什么是数据化运营

  CONGZIMIANSHANGLIJIEJIUSHIJIANGYUNYINGGONGZUOSHUJUHUA。SHUJUHUAYUNYINGSHIZHICONGSHUJUDEJIAODULAIFENXIHEJIEJUEYEWUYUNYINGGONGZUOZHONGCUNZAIDEWENTIHUOBUZU,YISHIXIANSHANGYEMUBIAODEGUOCHENG。SHUJUHUAYUNYINGDENEIZAIJIZHISHI:“SHUJUHUA”SHIFANGFAHESHOUDUAN,“YUNYING”CAISHIHEXINHEMUBIAO,SHUJUHUADEFANGFAHESHOUDUANYUNYONGDAOYUNYINGCHANGJINGZHONG,TONGGUOYEWUWENTIZHIBIAOHUA、ZHIBIAODINGLIANGHUA、YEWUWENTISHULIANGHUA、FENXIMOXINGHUADENGSHUJUHUACHULIDONGZUO,ZUOYONGYUYONGHUYUNYING、CHANPINYUNYINGDENGCHANGJINGZHONG,ZHIDAOYEWUYUNYINGDEJUECE,SHIXIANLEYUNYINGDESHUJUHUALUODI,WANCHENGLELIANGGEBIHUAN:SHUJUDEBIHUANHEYEWUDEBIHUAN,ZUIZHONGYONGSHUJUDEFANGFAJIEJUELEYEWUYUNYINGDEWENTI,DADAOLEYEWUDESHANGYEMUBIAO。

  4、 数据化运营包含哪些内容

  QIANMIANYIJINGTIDAOYUNYINGDENEIRONGBAOKUOYONGHUYUNYING,CHANPINYUNYINGDENGJIGEZHUYAOFENZHI,SUOYISHUJUHUAYUNYINGDENEIRONGKEYIFENJIEWEI:SHUJUQUDONGCHANPINYUNYING,SHUJUQUDONGYONGHUYUNYING,SHUJUQUDONGHUODONGYUNYINGDENG,YEJIUSHIJIANGSHUJUHUADEFANGFAHESHOUDUANYINGYONGDAOCHANPINYUNYING、HUODONGYUNYINGDENGCHANGJINGZHONG。ZHEIGEWOMENYIQIANZHONGXIAOXUESHIQIJIEYINGYONGTISHILEISIDE,DOUSHIJIANGJUTICHANGJINGXIADEWENTISHUXUEHUA,TONGGUOJIANLIFANGCHENGSHIHUOHANSHUGUANXILAIJIEDAWENTI。

  5、 数据化运营怎么做

  YONGSHUJUHUADEFANGFALAIJIEDAYEWUYUNYINGZHONGDEWENTI,ZAIBUTONGDECHANGJINGXIAKENENGHUICAIQUBUTONGDEFANGFA,DANDATIDETAOLUYINGGAIDATONGXIAOYI。


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