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京喜電商購物平臺日訂單超百萬,抖音快手有競爭對手了

發布時間:2019-12-20 11:52:06

  YOUYISHEJIAODIANSHANGPINGTAIXINGQI,RIDINGDANCHAOBAIWAN,DOUYINKUAISHOUYOUJINGZHENGDUISHOULE

河内快5   2YUE19RI,SHEJIAODIANSHANGPINGTAIJINGXIGONGBULESHANGXIANSANGEYUEDE“XIBAO”:JINGXIZIJINNIAN9YUE19RIDANSHENGYILAI,YIJINGLIANXUYIGEYUE(11YUE18RIZHI12YUE18RI)RIJUNDINGDANLIANGWENCHAOBAIWAN,CHENGCHANGSUDUKEWEI“JINGXI”。

河内快5   JINGXIKUAISUCHENGCHANGDEBEIHOU,SHIJUJIAOXIACHENXINXINGSHICHANGYONGHU,ZAISHANGPINJINGZHENGLI、GONGYINGLIANJINGZHENGLI、GOUMAITIYANJINGZHENGLIFANGMIANDEBUDUANSHENGENG。

  01  工廠直供

  建立“低價不低質”的商品競爭力

河内快5   SHANGWUBUGUOJIMAOYIJINGJIHEZUOYANJIUYUANJINQIFABUDE《XIACHENSHICHANGFAZHANYUDIANSHANGPINGTAIJIAZHIYANJIU》ZHONGZHICHU,DIANSHANGJINGLILEZAOQIJIAHUOHENGXINGDE“CAOMANGSHIDAI”,XIANYIJINRUJIYAOPINZHIYOUYAOSHIHUIDEJIEDUAN。YOUQISHIXIACHENXINXINGSHICHANGDEXIAOFEIQUNTI,ZAOYIBUNAIFAN“DIJIAYOUDIZHI”DESHICHANGJINGZHENG,GENGKEWANG“DIJIABUDIZHI”DECHANPINHEFUWU。

  JINGDONGJUJIAOXIACHENXINXINGSHICHANGYONGHUTUICHUQUANXINDESHEJIAODIANSHANGPINGTAIJINGXI,ZHENGSHIYINGSHIERSHENGDESHEJIAOLINGSHOUXINWUZHONG。JINGXIXIWANGGEIYONGHUTIGONGDIJIABUDIZHI、BEISHOUXIAIDESHANGPINTONGSHI,YOUDAILAISHENGQIANSHENGXINDEXIYUEGOUWUTIYAN。ERNENGGOUZUODAOZHEYIDIAN,BEIHOULIBUKAIGONGCHANGZHIGONGJIYANGEPINKONGDEHUOPINYOUSHI。

河内快5   MUQIAN,JINGXIYIBUJUQUANGUO100GECHANYEDAI,JIYUCHANYEDAITIGONGGONGCHANGZHIGONGHUOPIN,JIANLIQILEGONGCHANGHAOHUOYUYONGHUZHIJIANDE“GAOSUGONGLU”,JIANSHAOLEZHONGJIANSHANGZHUANCHAJIA,GEIYONGHUDAILAIGENGDADESHIHUI。BINGQIE,JINGXIDANSHENGHOUYITUOYUJINGDONGZHUZHANDEPINKONGYOUSHI,DAMOJIANLILEYITAOWANSHANDEPINKONGLIUCHENG,JISHENTOUWANZHENGGOUWULIUCHENGTIYANDEJIANYANJIZHI。JINGXITUANDUIHUILIANHEGUONEIWAIZHUANYEZHIJIANJIGOUYITONGSHENRUCHANYEDAI,TONGGUOZHUANXIANGKAOCHACHEJIANLIUSHUIXIAN、YANGPINJISONGZHUANYEJIGOUYANHUO、SHENMIMAIJIACHOUCHADENGDUOZHONGCUOSHIJINXINGYANGEDEYANCHANGYANHUO。

  JINGXISHANGXIANSANGEYUE,RIJUNDINGDANLIANGWENDINGCHAOBAIWAN,BIANSHIGUANGDAYONGHUDUIJINGXIPINZHIHEJIAGEMANYIDEZHIJIEBIAOXIAN。JINGXIDE“DIJIABUDIZHI”DAIDONGLEXIACHENXINXINGSHICHANGHUIGUILINGSHOUBENZHI,YINGDEXINXINGXIAOFEIQUNTIDEXINRENHEQINGLAI。

  02  布局百大產業帶 建立穩定的供應鏈競爭力

河内快5   DANGQIANDIANSHANGDEXIACHENXINXINGSHICHANGZHIZHENG,GONGYINGLIANDEPIPEIYUXIEDIAONENGLIZHIGUANZHONGYAO。XIANDAIGONGYINGLIANGUANLIZHIFU、SITANFUQUANQIUGONGYINGLIANGUANLILUNTANCHUANGSHIRENLIXIAOLIANGJIAOSHOUSHUO,“ZUIHAODEGONGYINGLIANBUJINKUAISU,ERQIEJUYOUZUIYOUDECHENGBENXIAOYI,TAMENMINJIE,SHIYINGNENGLIQIANG,BINGQUEBAOHEZUOHUOBANDELIYI,ZHEJIANGSHISHIJIEJIQIYEDEBIAOPEI。”

  布局百大產業帶,也幫助京喜建立了穩定的與下沉新興市場匹配的供應鏈競爭力。那些來自產業帶、產源地的產品,繞過中間渠道直接送達消費者手中,這種敏捷的速度本身就提高了供應鏈的運轉效率。

  GONGYINGLIANZUIKEPADEJIUSHIBUQUEDINGXINGDAOZHIDE“NIUBIANXIAOYING”(ZHIXINXILIUCONGKEHUDUANXIANGGONGYINGSHANGDUANCHUANDISHI,WUFAYOUXIAOSHIXIANXINXIGONGXIANG,DAOZHIXUQIUXINXICHUXIANYUELAIYUEDADEBODONG,TAJIAZHONGLEGONGYINGSHANGDEGONGYINGHEKUCUNFENGXIAN,DAOZHISHENGCHAN、GONGYING、YINGXIAODEHUNLUAN)。JINGXIDEGONGYINGLIANSHICHANDIGONGYINGLIAN,WULUNSHITIANJIANDITOUHUANSHISHENGCHANCHANGSHANG,CHANPINZHIJIEFAPEIZHIQUANGUOXIAOFEIZHESHOUZHONG。SHENGCHANZHENENGZHIJIEYUZHONGDUANXIAOFEIZHEJINXINGGOUTONG、HUODEXIAOFEIZHEDEYISHOUSHUJU,CONGERGENGHAODEZHIDAOSHANGYOUCHANPINKAIFA、SHENGCHANJIYINGXIAODENGHUANJIE,BIMIANLEYINXIAOFEIDUANCHUXIANYANZHONGDEXINXIBUDUICHENGERDAOZHIZHENGTIGONGYINGLIANCHUXIANGUODADEBODONG。

  XIANZAI,JINGXILIANXUYIGEYUERIJUNDINGDANLIANGWENDINGZAIBAIWANYISHANG,YIWEIZHUJINGXIJUBEILEXIANGCHANGSHANGTIGONGWENDINGDINGDANLIANGDENENGLI,CONGERYOULIYUZHENGTIGONGYINGLIANDEWENDINGYUNYINGJIXIAOLVTISHENG。

  03  京喜直播

  建立服務下沉市場用戶的購買體驗競爭力

  RUJIN,RENMENDEXIAOFEICHANGJINGFASHENGLEMINGXIANBIANHUA,CHULEZAIDIANSHANGPINGTAISHANGZHUDONGSOUSUOHUOPINWAI,ZHIBODAIHUO、YONGHUKOUBEITUIJIANDENGSHEJIAOFENXIANGGOUWU,YECHENGWEIXIAOFEIXINCHANGJING,YOUQIZAIXIACHENXINXINGSHICHANGZHEGE“SHURENSHEHUI”HENSHOUHUANYING。

河内快5   JINGXISHANGXIANHOU,TUICHUCHAO60ZHONGSHEJIAOWANFA,YIWANFAJIAFULIJINGZHUNSHENTOUYONGHU,LIANTONGSIYUYUGONGYULIULIANG,CONGERSHIXIANKUAISULIEBIAN,TISHENGSHANGJIADEZHUANHUALV。YOUQISHIZHENDUIYIXIACHENXINXINGSHICHANGWEIHEXINDEYONGHUQUNTI,JIESHI5GFENGKOUFAHUIDUANSHIPINYOUSHI,TONGBUSHANGXIANLEJINGXIZHIBO,JIEHEYONGHUXUQIU,DINGZHIYOUTESEDETIYANSHINEIRONG。JINGXISHOUCHUANGZHUBOSHENRUCHANYEDAITANCHANGDEZHIBOMOSHI,RANGXIAOFEIZHEJINJULIJIECHUSHANGPIN“CONGCHANDAOXIAO”QUANLIUCHENG,RANGPINZHIKANDEJIAN。JINGXIHUANSHOUCHUANGGUANFANGZHIBOJIEMU,BAOPINPINGSHENGUANQINSHENSHANGZHENJIESHAOBAOPINXUANBALIUCHENG,XIANCHANGLIANXIANCHANGSHANGFUZERENBANGYONGHUTANFULI。ZHERANGDANYIDE“HUODUIREN”HUOJIASHIGOUWUTIYAN,SHENGJIWEIXIACHENXINXINGSHICHANGYONGHUXIAIDE“RENDUIREN”、“RENCHUANREN”DEFANYULE“CHENJINSHI”GOUWUTIYAN。

  今年12月12日,京喜來到“中國冰糖橙之鄉”湖南麻陽,開展了長達12小時的冰糖橙果園探園直播。直播現場除了網紅主播外,還有商家、果農也參與了直播冰糖橙挑選采摘、清洗、裝箱全過程。河内快5此外,直播現場還向用戶展示了冰糖橙的“健康美顏食譜”、“創意水果餐”等花式吃法,并通過“1元試吃”、“時令預售”、“萬人拼團高額返”、“做任務返現“等社交玩法,讓用戶邊看(直播)邊買、邊玩(游戲)邊買,獲得較好的娛樂購物體驗。通過京喜直播,全國很多消費者認識了麻陽冰糖橙。數據顯示,該場直播的觀看人數約有20萬人次,帶動冰糖橙當日銷量環比前一周增長20倍。預計今年,該商家線上發貨量將超過100萬單,銷售冰糖橙過億個。

  現如今,隨著人口紅利的逐步消退,電商行業的獲客成本不斷提高,社交電商憑借社交分享快速觸達消費人群、以及契合下沉新興市場“熟人社會”消費習慣的優勢,成為電商行業新風口。河内快5行業的闖入者們總會帶來不同的節奏,但最大的節奏就是用戶的節奏。把握好下沉新興市場用戶的需求和體驗,建立商品競爭力、供應鏈競爭力、購買體驗競爭力,是京喜成長“進化”的三大法寶。最近一個月,京喜日均訂單量穩超百萬,且京喜日訂單量還在保持快速增長態勢,雙十一期間,日訂單量峰值已達千萬量級。相信不久的將來,京喜還會跑出更多的“驚喜速度”。

  TONGGUOSHEJIAOHUODONGWANCHENGGOUWUGUOCHENGYIJINGCHENGWEISHIXIARENMENXIHUANDEGOUWUFANGSHI,XIANZAIDOUYIN,KUAISHOUDENGPINGTAIYIJINGCHANSHENGLEZHONGDUOCHENGGONGDEDAIHUODAREN,JINGXIDECHUXIAN,YESHIJINGDONGZAIDIANSHANGLINGYUDEYICIFALI。

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