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網絡推廣技巧

被短視頻平臺網紅騙了買了假貨怎么辦,消費者怎么維權

發布時間:2019-12-20 11:20:52

  JINNIANWANQUANKEYICHENGZUOSHIDIANSHANGZHIBODEYUANNIAN,SHUANGSHIYIZAIYICITUPOJILUDECHENGJIAOEBUZAI“YIJIADUXIU”,ZUOTAOBAOZHIBODELIJIAQIHEWEIYATONGYANGDADAOLE“CHUQUAN”,ERSHUANGSHIERZEGENGJINYIBU,BUSHAOFAYUANDOUKAIZHANSIFAWANGPAIZHIBO,FAGUANFENFEN“SHANGXIANYINGYE”,5.6ZHEHAIJINGFANG、XIJINGSENLIN、SHIYONGBENCHI、BAICAIJIACHEWEI、BAQISHOUJIHAODENGPAIPINRANGRENZHIHUGUOYIN。

  HAOWUYIWEN,DIANSHANGZHIBOYIJINGCHENGWEILEXINDEXINGYEFENGKOU,DIANSHANGZHIBO、WANGHONGDAIHUOYICHENGWEIBUSHAOPINPAIHESHANGJIADEBIAOPEI。DANYUCITONGSHI,RUHUORUTUDEDIANSHANGZHIBO、WANGHONGDAIHUOSUOMIANLINDEWENTIYERIJIANJIANRUI,BUSHAOXIAOFEIZHEDOUZAIFANYINGDAIHUOZHUBOHUOWANGHONGTUIJIANDESHANGPINCUNZAISHOUHOUYUZHILIANGWENTI,SHENZHICUNZAIZHENJIAHUNMAIHUOGONGRANSHOUJIADENGXIANXIANG。MUQIANJUEDADUOSHUYULUNJIAODIANJUJIZAIWANGHONGBENSHENSHANG,SHISHISHANGGUIFANZHIBODAIHUODEFAZHAN,PINGTAIGENGYINGGAIZEWUPANGDAI。

  平臺監管力度不足

  JINNIAN4YUE,KUAISHOU99NIANDEMEIZHUANGBOZHULIANGMEIHUIZIYINZHIBOSHIWEIXIEJIEFATAMAIJIAHUODEWANGYOUDENGSHANGWEIBORESOU,SUIHOULIANGMEIHUIZIFABOZHIQIAN,BINGTUIHUAN90%HUOKUAN。ERLIANGMEIHUIZIDEDAODECHENGFAJINJINSHIXUEXIAODUITAFABIAOBUDANGYANLUNDEXINGWEIJINXINGPIPINGJIAOYU,ERSHOUMAIJIAHUODEXINGWEIBINGWEIDEDAOCHUFA。

  快手網紅梁美惠子

河内快5   WUDUYOUOU,QIANBUJIUKUAISHOUZHUBOAYUBEIBAOZHIBOJIANTUIGUANGDEYURONGFUSHUYU“SANWUCHANPIN”,DIANJIAHEWANGHONGZHUBOHEHUOKENGPIANFENSI。GAIWANGHONGTONGGUOLIANJIETUIJIANGAIKUANSHANGPINHOUBUJIU,DIANJIABIANXIUGAILESHANGPINXINXI,SUIHOUGAISHANGPINXIAJIA,DIANJIASHILIAN。FENSILIANXIGAIZHUBOYIJIKUAISHOUFUWUPINGTAI,YIZHIMEIYOUDEDAOHUIYING。

  快手網紅阿宇

  CIQIANKUAISHOUYECENGJIUFANGZHIMAIJIASHIPINZUOCHUHUIYING,BIAOSHI“RENHEYONGHUZAIPINGTAISHANGDETUIGUANGHEXIAOSHOUXINGWEI,ZHIYAOCHUFANLE《GUANGGAOFA》、《GONGSHANGFA》HUOQITAXIANGGUANFALV,PINGTAIDOUJIANGYANLICHULI,SHEXIANZHANGHAOJIANGBEIXIANZHIBUFENGONGNENGZHIZHIFENGJIN。”

  YIHANDESHI,YOUWENTIBINGBUKEPA,KEPADESHIJIEJUEWENTIDESUDUHELIDUGENBUSHANG。BEIMEITIPUGUANGWEI“SHOUJIATUISHOU”DEAYUZHIJINWEISHOUDAOSHENMEYINGXIANG,ZHANGHAOYEZAIZHENGCHANGYUNYINGZHONG;LIANGMEIHUIZIYEZAI7YUEDEZHIBOZHONGZAICIHUIYINGZIJISHOUMAIJIAHUODEXINGWEI,YANTANJIANSIHUBINGMEIYOUSHOUDAODUODADEYINGXIANG。ERZAIGETOUSUPINGTAIYOUGUANGESHIPINYIJIZHIBOPINGTAIZHUBOHUOBOZHUSHOUJIADETOUSULVJIANBUXIAN,DEDAOCHULIDEQUEQUZHIKESHU。

  數據造假包裝網紅

  JINJINIAN,SUIZHUYIERXIANCHENGSHIYIDONGHULIANWANGLIULIANGHONGLIDEZHUJIANXIAOTUI,HENDUOHULIANWANGCHANPINZAITUOZHANXINYONGHUSHI,MIANLINZHUHUOKECHENGBENGAOJUBUXIADEKUNJING,YISHIJIANGEHULIANQIYESIHUDOUZAITANTAOSHICHANGXIACHEN。

  ZAIDUANSHIPINPINGTAISHANGNEIXIEYONGYOUZHONGDUOFENSIHEGUANZHUDUDEWANGHONGMENYANXIAZUIREZHONGDEBIANSHIMAIHUO。JINNIAN11YUEDI,ZAIYOUZAN7ZHOUNIANDAHUISHANG,KUAISHOUPINGTAIZHILIFUZERENWANGYINGGONGBULEKUAISHOUDIANSHANGDEZUIXINSHUJU。DANGQIAN,KUAISHOUDIANSHANGZUOZHEGUIMOYIJINGCHAOGUO100WANGE,YONGYOU10WAN+FENSIDEDIANSHANGZUOZHEYUESHOURUKEDA5WAN,MEIYUEDIANSHANGZUOZHEZENGSUCHAOGUO10%,DIANSHANGNEIRONGFUGAIDEXIAOFEIZHEGUIMOMEIRICHAOGUO1YIRENCI。JUTONGJI,ZI2018NIAN12YUEZHIJINYUEYOU2000JIAYOUZANDIANPUZAIKUAISHOUKAIDIAN,CHU2YUEWAIGEYUEDINGDANEJIGMVCHIXUSHANGZHANG。YIZAIKUAISHOUKAIDIANDESHANGJIAZHONG,82%DEDIANPULEIJICHENGJIAOEDIYU1WAN。

  而事實上很多網紅的粉絲量并不是真實的,有些網紅不但形象是包裝出來的,甚至關注度、點贊量、粉絲、推銷產品的成交量等也都是被公司包裝出來的。而各大互聯網平臺則會進行心照不宣的配合。互聯網平臺要留住用戶便需要內容主播的留駐以及流量的加持,為了培養大V,各大平臺甚至會定期為網紅注入“粉絲”。這些打造出來的網紅就相當于一個銷售人員,只需要貼出產品的鏈接并且充當客服、發送快遞外甚至不需要進行選貨。從成為網紅到推銷產品已經形成了一條新的“流水線”。

  而平臺用戶通過平臺下單夠買的物品除了屬于三無產品外還涉及到貨不對版、無法退貨退款等諸多問題。最近一兩年隨著新的網絡銷售模式的崛起,這些短視頻以及直播平臺急于尋求流量變現的同時往往忽視了消費者的權益。用戶輕而易舉的在視頻平臺搜索到大量銷售三無、假冒偽劣、違規違法物品的銷售視頻,這些短視頻以及直播平臺上存在的違法違規行為破壞著市場正常秩序,侵害者消費者合法權益還擠壓著合法企業的生存空間。新的互聯網產品發展是大勢所趨,但是銷售假貨、銷售違規違法產品便是國法難容的事情。只要通過信息互聯網銷售商品、提供服務,不管是什么樣子的表現形式都應該受到《電子商務法》以及《消費者權益保護法》來規制。河内快5對于自身平臺存在的相關問題,任何一個互聯網企業都應該負起相應的責任,積極利用自身技術優勢,嚴格把關,維護市場秩序。

  按照《電商法》規定,平臺負有管理責任,需要對商戶資質和商品質量進行把關,防范不法商戶和假冒偽劣商品進入,督促商戶做好售后服務。當主播販假,短視頻平臺發現后,應予以審查,及時采取必要措施。河内快5如果短視頻平臺未及時采取必要措施,屬于間接故意,與主播構成共同侵權,將承擔連帶責任。如果短視頻平臺在疑似造假視頻中提供了技術支持、首頁推薦等提高人氣的推廣行為,顯然其對用戶監管不力,存在過錯。短視頻平臺知道用戶存在侵犯專利或者假冒專利行為后,有義務及時采取刪除、屏蔽、斷開侵權產品鏈接等措施,或直接將該用戶封號。如果在平臺“明知道”或“應當知道”情況下,仍不做出處理,平臺將承擔相應的法律責任。

  SHIJISHANG,JINNIAN1YUESHISHIDE《ZHONGHUARENMINGONGHEGUODIANZISHANGWUFA》JIUYIMINGQUETICHU,DIANZISHANGWUPINGTAIJINGYINGZHEZHIDAOHUOZHEYINGDANGZHIDAOPINGTAINEIJINGYINGZHEXIAOSHOUDESHANGPINHUOZHETIGONGDEFUWUBUFUHEBAOZHANGRENSHEN、CAICHANANQUANDEYAOQIU,HUOZHEYOUQITAQINHAIXIAOFEIZHEHEFAQUANYIXINGWEI,WEICAIQUBIYAOCUOSHIDE,YIFAYUGAIPINGTAINEIJINGYINGZHECHENGDANLIANDAIZEREN。DUIGUANXIXIAOFEIZHESHENGMINGJIANKANGDESHANGPINHUOZHEFUWU,DIANZISHANGWUPINGTAIJINGYINGZHEDUIPINGTAINEIJINGYINGZHEDEZIZHIZIGEWEIJINDAOSHENHEYIWU,HUOZHEDUIXIAOFEIZHEWEIJINDAOANQUANBAOZHANGYIWU,ZAOCHENGXIAOFEIZHESUNHAIDE,YIFACHENGDANXIANGYINGDEZEREN。DUIYUZHIBOSHOUJIADEQINGKUANG,SHANGJIAYUPINGTAIKENENGYIJINGCHUFANLE《ZHONGHUARENMINGONGHEGUOXINGFA》DIERBAIBASHIQITIAODIER“BANGZHUXINXIWANGLUOFANZUIHUODONGZUI”。

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