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如何快速打造一个万人粉丝的微信?如何打造带货的微信个人号

发布时间:2019-08-17 11:35:52

  RENRENDOUZAITANWEIXINGERENHAO,DANWEISHENMENIDEGERENHAOMEIYOUZHUANHUA?YEXUNIYEFANLEYIGEZHIMINGCUOWU——RENSHEQUEFASHINENG。HENDUOYUNYINGHUIBAGERENHAORENSHEXIANGDANGRANDINGWEICHENGMAIMENGZHUANGKEAI,DANFENGPINGDENGRENRENWEIZHEISHIDAJI,GERENHAORENSHEYAOXIANGYOUSHINENG,JIUXUYAOZUODAORANGYONGHUGANSHOUDAO“YOUYONGHEYOUQU”。WEIXINGERENHAOJIAOSEZUIHAOSHILAOBAN,HUOZHESHIYOUJIANSHANGNENGLIDEZHUANJIA,YAOYOUGAOSHINENG,TONGSHIYAOLIJIEYONGHUQINGXU,YAONENGGOUYINLINGYONGHUGUOSHANGGENGMEIHAODESHENGHUO。ZHIYOUZHEIYANGJIJIDERENSHE,CAINENGRANGYONGHUCHENGWEINIDEFENSI。

  一  微信重塑了人与人的关系

河内快5   ZIRANZHUANGTAIXIADERENYURENZHIJIANDEGUANXI,XUYAOJIAOTAN、LIAOTIAN、WOSHOU、YONGBAOLAIWEIHU,LUOBIN·DENGBAJIAOSHOUCENGJINGMIAOSHUZHEIZHONGZHUANGTAIXIADERENDEPENGYOU,DAYUEMEIGERENZHIYOU150GEZUOYOUZHEIYANGDEPENGYOU,ZHEIGESHUZIJIAO“DENGBASHUZI”。

  DANGWEIXINCHENGWEIRENSHENTIDEYIBUFENHOU,RENYUPENGYOUDEGUANXIFASHENGLEBIANHUA,CHENGDANQIJIAOLIUZHONGJIEDESHIYUYIN、TUPIAN、SHIPINHEWENZI。

  NIHUIQUEXINNEIGEZAIFASONGWEIXINXIAOXIDEJIUSHINIDEPENGYOU,TAFALEPENGYOUQUANBIAOSHIHENNANGUO,NIYEGENZHENANGUO;TATUIJIANLEYIKUANCHANPIN,NIHUIXIANGXINTAERYUANYIQUGOUMAI。DANSHIJISHANG,SHIYONGWEIXINDEKENENGBINGBUSHIBENREN,HUOZHEBINGBUSHIREN,FASONGXINXIDEZHISHITIQIANXIEHAODECHENGXU。

  人,跟微信消息分离了。

  YIZUWANZHENG、KEXINDEXIAOXI,KEYISUZAOCHUYIGEPENGYOUDEJIAOSE,CHENGDANQIRENYURENJIAOLIUDEQUANBURENWU。

  ZHEIJILEJINGYINGZHEJIHUI,JINGYINGZHEBUJINKEYISHUNLITUPO“DENGBASHUZI”DEXIANZHI,ZAIWEIXINGERENHAOSHANGYONGYOUJIWAN、JISHIWANSHENZHISHANGBAIWANDEWEIXINGERENHAOHAOYOU,ERQIEZAIJIAOSEBEIHOUCHENGDANQIJIAOLIURENWUDEKEYISHIJINGYINGZHEDEYUANGONG、ZHULI,SHENZHISHIRENGONGZHINENGZHULI。

河内快5   NEIGEYONGYOUTOUXIANG、NICHENG、BEIJING、GEXINGQIANMINGHEPENGYOUQUAN,KEYIGENRENSILIAODEWEIXIN,GAIBIANLERENYURENDEGUANXI。

河内快5   QIANTISHI,JIAOSEDEXINXIYAOWANZHENGKEXIN,JINGYINGZHEYAOZUOHAOZHEIGEWEIXINGERENHAODETOUXIANG、NICHENG、BEIJING、GEXINGQIANMING、PENGYOUQUANHESILIAO,ZHEIZHENGSHIYONGWEIXINGERENHAODAZAOSIYULIULIANGCHIYAOZUOHAODEDIYIBUGONGZUO。

  二  微信个人号私域流量的主角是“人”

  名不正,言不顺。

  HENDUOYUNYINGZHEKANBUQINGCHUZHEIZHONGQUANXINDERENYURENDEGUANXI,JIBIANSHIZAIYONGWEIXINGERENHAOTIGONGFUWU,YEGUZHIDIXIHUANSHIYONG“PINPAIMING”FAGUANGGAO,SHITUYONGPINPAIGENRENZUOPENGYOU,JIEGUOSHIDEQIFAN。

  NIYUANYIGENYIGEJIAO“XIBEICANYINCHONGWENMENDIAN”DEPINPAIJIAOPENGYOU,HAISHIYUANYIYIGEGEN“HANSHUFEN,XIBEICHONGWENMENDIANZHANG”DERENJIAOPENGYOU?

  很明显,“品牌名”缺少点人味儿。

  “PINPAIMING”DEPENGYOUQUANZHIYOUCHANPINSHUAPING,RENDEPENGYOUQUANLIYINGGAIYOUSHENGHUOBAIWEI。

  YONGHUDUANSHIREN,YUNYINGDUANYEDESHIREN。RENYUREN,CAISHIGONGPINGDE,YESHIYOUXIAODE。

  如何打造带货的微信个人号

河内快5   DUIYUNYINGZHELAISHUO,ZHEISHIYIZHONGJIAOSEBANYAN,TONGGUOGERENTOUXIANGRANGZIJIBANYANSHANG,RANHOUQUYIGE“REN”DEMINGZI,QIANMINGXIESHANGYOUGANRANLIDEXINQING,SHENGXIADEJIUSHIFAHAOPENGYOUQUAN,JISHILIAOTIAN,ZHEIYANGYILAISHIQINGHUIBIANDEHENJIANDAN。

  RUGUOKENENGDEHUA,ZHEIGEZHUJIAOZUIHAOSHIYOUPINPAIDELAOBANLAIBANYAN,BENSECHUYAN,ZHENCHENGFUWUYONGHU。ZHEIYANGDEHUA,JIASHENIYOU50GEWEIXINGERENHAO,MEIGEHAOSHANGDOUYOUSHUQIANGEWEIXINYONGHU,YONGLAOBANDEXINGXIANGTONGYISHIREN,SHUYUNIDESIRENLIULIANGCHIJIUCHENGXINGLE。

  RUGUONIRENWEIZIJIMEIFABANYANHAOYUNYINGDE“ZHUJIAO”,ZHINENGSHUONIKENENGDUIZIJIDESHIYEMEIYOUZUGOUREQING,ZUIZHONGDEJIEGUOKONGPAHUIFEICHANGBUHAO。

  ZHEIBINGBUSHIWEIYANSONGTING,CENGJINGYOUGUOLAOBANRANGYUANGONGZUOWEIXINGERENHAOZHUJIAO,HOULAIYUANGONGLIXINLIDE,BAYONGHUQUANBUTOUZOU,ZHEIKONGPABUSHILAOBANXIANGKANDAODE。

  三  角色打造——成为行业“鉴赏家”

  每一个角色都有其固有功能。

  确定角色功能最重要的原则是:让用户感受到“有用和有趣”。

  RENXUYAOPENGYOU,YOUWENTISHIKEYIZIXUN,ZHEISHIGONGNENGXINGXUQIU,YINCIRENMENXIWANGZIJIYOUYIGEZUOYISHENGDEPENGYOU、DONGCHEDEPENGYOU、DONGFANGDEPENGYOU、DONGFALVDEPENGYOUDENG,ZHEIZHENGSHIWEIXINGERENHAOYUNYINGSHINENGGOULIDEZHU、YOUSHIXIAODEJICHU。

河内快5   RUGUONIMAIJIU,NIYINGGAIZAIWEIXINSHANGBANYANYIGEJIUPINJIANSHANGJIA;RUGUONIMAIMIANMO,YINGGAIZAIWEIXINSHANGBANYANYIGEDONGHUAZHUANGPINDEXINGJIA;RUGUONIKAIFANDIAN,YINGGAIZAIWEIXINSHANGBANYANYIGEMEISHIJIANSHANGJIA……ZHEIGEYUANZESHIHEMEIYIGEYUNYINGZHE。DANGRAN,NIYAOYOUZHENCAISHIXUE,BUNENGQUPIANYONGHU,ZHEILIDEYISISHI,NIYAOYISHENMEXINGXIANGCHUXIAN。

  BIRU,JIANSHANGJIADEBIAOQIANKEYISHI:YIGEPINLEILISHIYOUJIUDEJICHENGZHE,YIGEXINLINGYUDEKAICHUANGZHE,ZHANGWOYIZHONGGAOKEJIDEZHIZAOXINGRENCAI,LINGDAOLAOPINPAIZUOXINYIDAISHENGJIDEREN,DUZHANZHEXINGYELINGDAOPINPAIJINGYINGQUANDEREN,YOUZHONGDUOXINGYEYIJIANLINGXIUBEISHUDEREN,ZISHENYOUZHUANJIAYIYANGDEQUANWEIDE,XIAOSHOUDESHISHICHANGZUIREXIAOCHANPINDE,YOUMINRUIDEGUANCHANENGLIHEBIAODANENGLIDEREN。

  ZHEIYANGDEHUA,NIDEWEIXINHAOYOUMENCAINENGZAIYUDAOWENTIDESHIHOUDIYISHIJIANXIANGDAONI、ZIXUNNI,BANIDANGCHENGTAMOUYIGELINGYULIZUIZHIDEXINLAIDEPENGYOU。

  值得信赖的朋友才有价值,有价值才能商业变现。

河内快5   GENGZHONGYAODESHI,NIBUYONGCHENGWEIQUANSHIJIEZUIHAODEZHUANJIA,WEIXINGERENHAODESIYULIULIANGSHIYIGEFENGBIDEKONGJIAN,ZHIXUYAOCHENGWEITAZHEIJIBAIGEWEIXINHAOHAOYOULIZUIDONGXING、ZUIZHUANYEDEPENGYOU,JIUYOUYINGDEKENENG。

  DANGRANLE,JIAOSEZAIYOUYONGDETONGSHI,YEYAOYOUQU,ZHEISHIJIAFENXIANG,BIJINGYIGEWUQUDE、YANSUDEZHUANJIAPENGYOU,BINGBUSHOURENHUANYING。

  如何打造带货的微信个人号

  四  角色定位——要有高势能

  WEIXINGERENHAODEJIAOSEYIDINGYAOYOUGAOSHINENG,RANGYONGHUYANGSHICAIHAO,BUYAOQUZUOFUWUYUAN,ZHEISHIHENDUOYUNYINGZHEHUIFANDECUOWU:YISHANGLAIJIUBAWEIXINGERENHAOYUNYINGDEGONGZUOJIAOJIKEFUBUMEN,RANGKEFURENYUANQUGENYONGHUGOUTONG。

  WEIXINGERENHAOJIAOSEZUIHAOSHILAOBAN,HUOZHESHIYOUJIANSHANGNENGLIDEZHUANJIA,FOUZEYIDANYONGHUBANIDANGCHENGFUWURENYUAN,NEIMENIJIUHUIYOUCHULIBUWANDEKEHUTOUSU,XIANGYAOCHUANGZAOGENGGAODEJIAZHI,BIRUSHIXIANBIANXIAN、ZENGJIAYONGHUNIANXING、YOUYONGHUBIANCHENGPENGYOU,JIUBUKENENGLE。

  LAOBANKEYIRAOKAIGEZHONGQUDAOZHIJIEGENYONGHUGOUTONG,CONGERKEYIZHIJIEHUODEYONGHUDUIQIYEDESUOYOUBUMAN,ZHEIYANGKEYIBIMIANTONGGUOXIAJISHANGBAOHUODEERBEIZHUDONGHUOBEIDONGNIUQUDEXIAOXI,ZUOYIGENENGZHIJIEQIEQUANMIANZHANGWOGEZHONGXINXIDEREN,ZHEIYANGDELAOBANZUOCHUDEJUEDINGCAISHICHULIGEZHONGWENTIDEZUIJIAFANGSHI。

  GAOSHINENGDEJIAOSE,YAOYOUGAOJIDENEIRONGCHENTUO,BIRUXIUCHUYIGEYOUPINWEI、YOUAIXIN、YOUSHANGJINXINDECHENGGONGZHE,YAOSHIKEZHUYIYISHIZHUXING,YAOBAOCHIWAIBIAOGUANGXIANLIANGLI,GENGYAOXIANDEYOUNEIHAN。DANGRANZHEIXIEZHISHIZUIPINGCHANG、JIANDANDEFANGFA,WOHAIYINGGAIYONGYIXIEGAOJIFANGFA。

  YOUSHIHOU,WEILERANGJIAOSEYONGYOUGAOSHINENG,RANGYONGHUXINFU,XUYAOYOUJIHUADIANPAIYIXIEXINGCHENG,BIRUJINGCHANGCHUGUOLVYOUSHIHOU,WEILERANGJIAOSEYONGYOUGAOSHINENG,RANGYONGHUXINFU,XUYAOYOUJIHUADIANPAIYIXIEXINGCHENG,BIRUJINGCHANGCHUGUOLVXING、PINCHANGMEISHIDENG,MANMANDEZHENGNENGLIANGJIUXING,QIEBUKEFUKUA,BIRU“XITIBAOMA”“XITIFEIJI”ZHEIJIUHENNANRANGRENXIANGXIN。BIJINGGERENSHENGHUOXIUZHISHIYIGEFANGMIAN,YUNYINGZHESHIYAOQUXINYUREN,DUOGENYONGHUZAIYIQI,DUOXIUYIXIUYONGHUXIANGXINDE、RONGYIQUDEYONGHUHAOPINGDESHENGHUO,CAINENGDAZAOYOUSHANGYEJIAZHIDEGAOSHINENG。

河内快5   GUOJIZHIMINGDEJIAJUPINPAIYIJIAZAISHANGHAIDEDIANPU,2019NIANCHUNJIEQIANZAIXINGMUWEIZHIFANGLEYIGEWEIXINGERENHAO,ZHEISHISIYULIULIANGYUNYINGTEBIEHAODEANLI。

河内快5   DANZHANGHAOSHENGCHENGPENGYOUQUANLIHUIBUDINGQIGENGXINTEJIAJICHULICHANPIN,YIXIAZIJIURANGZHANGHAODEGEDIAODILEHENDUO,WOMENJUEDE,“TEJIAJICHULISHANGPINQU”BULIYUXINGCHENGGAOSHINENG,XUYAOZAISHENZHONGKAOLVJUYOUGENGGAOSHINENGDEJIAOSEDINGWEI。

  五  微信个人号主角要打造“情绪人”

河内快5   DANGYUNYINGZHELIYONGWEIXINGERENHAOLAICHULIFABUXINXISHIJIUHUIFAXIAN,ZHEIXIEXINXIKEYITUOLIJIAOSE,DULICUNCHUBINGCHUANBO,BINGQIEKEYIZHONGFUSHIYONG,TONGYITIAOXINXIYONGZAI1000GEWEIXINGERENHAOSHANGYEMEIWENTI,XINXIBUHUISUNHAOQIEDOUKEDAILAIZENGZHANG。

河内快5   RENLEISHIYONGSHIJUE、TINGJUE、XIUJUE、CHUJUE、WEIJUEDENGGANJUEQIGUANBUDUANJIESHOUWAIJIEXINXIDE,DANAOHUIDUIZHEIXIEXINXIJINXINGCHULI,SHISHIZUOCHUFANYINGHUOFACHUXIANGYINGDEZHILING。

  YINCIYIGEHAODESHENGYIRENYAOCHONGFENLIJIERENLEIDEYAN、ER、KOU、BI、SHE、SHOU、JIAODENGGANJUEQIGUANSHIRUHEFASONGHEJIESHOUXINXIDE,HAIYAOJINGTONGYUGEZHONGXINLIYUANZE,DONGDERENXING,DONGDERUHELIYONGXINXIQUDIAODONGRENDEQINGXU。

  DANGYIGEQIYEPINPAIDEDAIYANZHELIYONGWEIXINGERENHAOCHENGXIANZIJIDEJIAOSESHI,CHANGCHANGBEIRENCHENGWEI“DAZAOIP”,ZHEISHIYIGEZUZHIRENGEHUADEGUOCHENG。ZUZHIRENGEHUASHIGEFUZADEGUOCHENG,ZHEIGEFUZADEWENTIYEKEYIJIANDANHUA,JIZHIDAZAOYIGE“QINGXUREN”。

  QINGXURENSHIKEZAIDIAODONGYONGHUQINGXU,YINDAOYONGHUJINXINGHUDONG、GOUMAI。ZAIWEIXINGERENHAOLI,QINGXURENDEJIAOSEBANYANQISHIZHIXUYAOJIZHANGTU、JIXINGZI,DANXUYAORIJIYUELEICAINENGWANCHENG。

  运营者需要经常思考的问题是:

河内快5   (1)YONGHUSHISHENMEYANGDEREN?

河内快5   (2)YONGHUXIANGCONGWOMENZHEILIDEDAOSHENME?

  (3)ZAIYONGHULIXIANGDESHIXIANGUOCHENGZHONGHUIYUDAOSHENMETONGDIAN?

  (4)WOMENDUIYONGHUTONGDIANDELIJIESHISHENME?

  (5)NENGRANGYONGHUKAIXINDESHISHENME?

  (6)WOMENNENGZUOXIESHENME?

  (7)用户希望我们怎么做?

河内快5   GENJUALIBABADEYONGHUXUQIUDIAOCHAXIANSHI,DANGQIANYONGHUXIANGYAODEQINGXULIYIDIANYICISHI:SHENGHUODUOYANGCHONGSHI,RANGSHENGHUOGENGGAOXIAO,GENGZIYOU,SHENGHUOYOUPINZHI,CHONGMANMANZUGAN,CHONGMANXINXIANGAN,KEHUANJIEYALIGAN,DUISHENGHUOYOUZHANGKONGGAN,GENGZIXIN,YOUCHENGJIUGAN,YOUZIHAOGAN,CHONGAIZIJI。

河内快5   QINGXURENBUNENGZIHAI,BUNENGZIWOTAOZUI,YAOGENYONGHUHUDONG,GUANZHUYONGHUDEQINGXULIYIDIAN,YONG“XINXI”DADONGYONGHU。

  如何打造带货的微信个人号

  六  微信个人号主角要引领美好生活方式

  YONGWEIXINGERENHAODAZAOSIYULIULIANGSHI,WOMENYAOXUEHUI“FANMAI”SHENGHUOFANGSHI,“FANMAI”XIANGXIANGKONGJIAN,“FANMAI”MEIHAOSHIWU。YINWEIWOMENYUNYINGDEZHUJIAOSHIYOUGAOSHINENGDEZHUANYERENSHIHUOLAOBAN,SHANYUYONGNEIRONGDIAODONGYONGHUQINGXU,YINCIZHUJIAOHEYONGHUZHIJIANDEGUANXISHIYIZHONGYINLINGDEGUANXI,WOMENYAOYINLINGYONGHUGUOSHANGGENGMEIHAODESHENGHUO。

河内快5   MEIHAODESHENGHUOBINGMEIYOUTONGYIDEBIAOZHUN,YINLINGDEYUANZEZAIYUYINQIYONGHUGONGMING,KEYIBAOKUODUOZHONGYUANSU,BIRUYUJIARENZAIYIQIDEWENXINSHIGUANG、ZUOZIJIXIHUANDEGONGZUO、YOUDUCHUSHIJIAN、YOUPENGYOUXIANGBAN、BAOCHIJIJIXIANGSHANGDESHENGHUOTAIDU、JIANCHIDUANLIANBAOCHIJIANKANGSHENTI、REAIXUEXI、YUSHUJIWEIBAN、PEIYANGDUTEDEXINGQUAIHAO、SHANDAIDONGWU、BIANDEGENGMEILIDENG。

  MEIYITIANCONGQINGCHENDAORIMU,WOMENDEWEIXINGERENHAOSUOBANYANDEZHUJIAOCHUANXINGZAIPENGYOUQUANDESHIJIANLIULI,CHUANQIYIGEGEMEIHAODESHUNJIAN,ZHENZANGYIDUANDUANMEIHAODEXINQING。

河内快5   BUMEIHAOSHICHANGTAI,DANWOMENJUJUEYIQIEBUMEIHAODENEIRONG。

  MEIHAOSHIXIQUEDE,MEIYIGEYONGHUDOUXIWANGDEDAO,YINCIWOMEN“FANMAI”MEIHAO。

  WOMENKEJIYONGHUYIGEXIANGXIANGKONGJIAN,ZHUJIAOYAOSHICHANGCHUXIANZAIYONGHUMIANQIANWEIQITIGONGZOUXIANGMEIHAODEXINXI,YAOJITAMENFENGFUDEXIANGXIANGKONGJIAN,GENGZHUNQUEDISHUO,WOMENMAIDEJIUSHIXIANGXIANGKONGJIAN。

  YOUYUWOMENGENYONGHUZHIJIANDEHUDONGJIAOLIUSHITONGGUO“XINXI”SHIXIANDE,ERBUSHIMIANDUIMIANDUIHUA,YINCIWEIXINGERENHAOSIYULIULIANGCHIDEYUNYINGZHE,BIXUYAOSHANYUYONG“XINXI”YINGZAOXIANGXIANGKONGJIAN,RANGRENYIKANJIUYOUHUDONG、GOUMAIDEYUWANG。YONGHUZHISUOYIHUIZAIMEIYOUNADAOZHENZHENGDECHANPINZHIQIANJIUFUFEIGOUMAI,SHIYINWEITAMAIDESHIXIANGXIANGKONGJIAN,XIANGXIANGZHEZIJIYONGYOUZHIHOUDEMEIHAOTIYAN。

河内快5   ZONGJIEQILAISHUOJIUSHI,ZHEIGENENGGOUYINLINGYONGHUSHENGHUOFANGSHIDEJIAOSE,YINGGAISHIJUYOUJIANSHEXINGDE、YOUHEZUOJINGSHENDE、JINZHIDE、JINGLICHONGPEIDE、YOUZHUJIANDE、QINFENDE、MUDEMINGQUEDE、JINGTONGYIMENXUEWENDE、TIAOLIFENMINGDE、YOUFANGFADE、KEGUANDE、SHOUSHIDE、MINGBAISHILIDE、TASHIDE、YIZHIJIANQIANGDE、JIANTANDE、JIMINDEREN。


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