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简单seo:搜索引擎优化到底是技术还是营销呢?

发布时间:2019-01-27 15:36:03

  BENPIANWENZHANGKEYIXIEZHUDUISEODERENSHIWANQUANSHILINGDEDUZHE,YONGZUIDUANDESHIJIANZHIDAOSHENMESHISEO,BINGDEDAONENGGOUJINYIBUXUEXIDEXIANGGUANZIYUAN;DUIYIJINGZHIDAOSEOSHISHENMEDEDUZHEYENENGGOUZAIZHEIPIANWENZHANGZHONGZAICICONGZONGGUANDEJIAODUZHONGXINGUINAYUZUHEZIJIDUISEODERENSHI,JIURANGWOMENKAISHIYUEDUZHEIPIANWENZHANGBA!

  在知道什么是SEO之前,先跟大家分享一下我上次跟大学同学聚会时的对话:

  WO:WODEGONGZUOSHIZAIZUOSEO。YOUREN:SHENMESHISEOYA?WO:SOUSUOYINQINGYOUHUAYA,JIANDANLAISHUOJIUSHIRANGBAIDUSOUSUOYIGEGUANJIANZISHIKEYIRANGNIDEWANGZHANPAIMINGZAIZUIQIANMIAN。ZHEISHIYOURENMANLIANYIHUODEWEN:ZHEIDAODISHISHENMEGONGZUOYA!NEINIMENDAODIDOUZAIZUOSHENME?

  XIANGXINXIANZAIJINLAIZHEIGEYEMIANZHONGDEDUZHEHENDUODOUYOUTONGYANGDEYIWEN,ERYIJINGDUISEOLVEYOUSUOWENDELAOBAN、GONGCHENGSHI、YINGXIAORENDENGDENGYEDOUKENENGHAISHIDUISEODAODISHISHENMEYITOUWUSHUI;YEYINWEIDUIQIERUYURENSHISEODEJIAODUBUTONG,ERZAOCHENGLEXUDUOWUHUI。SUOYIWOMENJIANGZAIZHEIPIANWENZHANGZHONGCONGTOUKAISHIJIESHI,DAODISHENMESHISEO,YIJIRANGDAJIALEJIESOUSUOYINQINGYOUHUADAODISHI「JISHU」HAISHI「YINGXIAO」。

简单seo:搜索引擎优化到底是技术还是营销呢?

  你可曾想过你看到的搜索结果是从何而来

  SUIRANDAJIAYOUSHIYONGGUOBAIDUSOUSUOGUANJIANZIDEJINGYAN,DANSHIKENENGBINGBUHUIZHIDAOSOUSUOJIEGUOSHANGDEZILIAODAODISHICONGHEERLAI,YOUHUOSHIWEISHENMEYOUXIEWANGZHANBEIPAIZAIQIANMIAN;YOUXIEBEIPAIZAIHOUMIAN。ZAIZHEIBIANKEYIXIANGENDAJIASHUOMINGYIXIA,BAIDUDESOUSUOJIEGUOQISHIFENYOUFUFEIDEJIEGUOBAIDUGUANJIANZIGUANGGAO(SOUSUYINQINGJINGJIA)YIJIMEIBANFAKAOFUFEIJIBAIDUTISHENGPAIMINGDEZIRANSOUSUOJIEGUO。

  DAJIAKEYIKANDAOTUZHONGZUISHANGFANGDESOUSUOJIEGUOSHIYOUBEIBIAOZHUWEIGUANGGAODE,ZHEIJIUSHIKEYIZAIBAIDUTUIGUANGDEPINGTAIZHONGJINXINGJINGBIAOERDADAOPUGUANGDEGUANJIANZIJINGJIAGUANGGAO;ERHOUMIANDESOUSUOJIEGUOCAISHISEODESHIJIEZHONGSUOZAIJINGZHUDEPAIMING(BINGBUSHISUOYOUCIDOUYOUJINGJIA,ZHIYAOKAOQIJIAZHIJUEDING)。BAIDUHUIJINKENENGTONGGUOTAMENDEJIQIREN;YEJIUSHIPACHONG,QUSOUJIWANGLUOSHIJIESHANGDESUOYOUWANGZHAN。BINGZHENDUIYONGHUSOUSUOGUANJIANZIDEYITU,TONGGUOTAMENDEJIQILAIJINXINGYUNSUAN,YONGYITAOJINGXINSHEJIGUODESUANFALAIBATAMENSUORENWEIZUINENGGOUJIEJUEZHEIGESOUSUOYITUDEJIEGUOCHENGXIANJIYONGHU,ERQIEPAIXUDEFANGSHISHIBUHUIYINWEINIYOUFUFEIJIBAIDUERRANGPAIMINGQIANJINDE,YEMEIYOURENHEYIZHONGQUDAOKEYIFUFEIJIBAIDURANGNIDEZIRANSOUSUOPAIMINGTIQIAN。

  BAIDUZHEITAOYANSUANFASUOHUIKAOLVDAODEYAOSUFEICHANGDUO,PANDUANWANGZHANHUOSHIWANGYEDEZILIAOSHIFOUNENGPAIZAIQIANMIANDEYINSUBAOKUOLE「JISHU」YIJI「NEIRONG」LIANGZHONGBUTAIYIYANGDEFANGXIANG,ERLIANGZHONGFANGXIANGZHONGYEGEYOUXUDUOKEYISHIJIZHENDUIWANGZHANWANCHENGDEYOUHUAXIANGMU。

  那SEO到底是什么?

河内快5   SEO(Search Engine Optimization, SOUSUOYINQINGYOUHUA)ZHENGSHIZHENDUIBUTONGMIANXIANGZHONGDEBUTONGXIANGMUTICHUZHENGTIXINGDEYOUHUAFANGAN,TONGGUOZHEIYANGDEFANGFARANGWANGZHANZAIYONGHUSOUSUOMOUGEGUANJIANZISHIKEYIDEDAOLIANGHAODEZIRANPAIMING,JINERTISHENGWANGZHANDELIULIANG;DADAOSHANGPINPUGUANG、SOUJIYONGHU、XUANYANGTEDINGLINIANDENGDENGDEZHONGZHONGMUBIAO。

  「JISHU」YIJI「NEIRONG」LIANGZHONGMIANXIANGZAISEODELINGYUZHONGWOMENWANGWANGHUIFENBIECHENGZUO「Technical SEO」YIJI「Content SEO」,JIEZHEWOMENJIULAIJIESHAOYIXIAZHEILIANGZHONGBUTONGDESEOLINGYUBA!

  Technical SEO:技术型SEO

  ZAIJISHUCENGMIANSHANGDEZHUYAOMUBIAOJIUSHIYAORANGBAIDUDUDONGWOMENDEWANGZHAN,YOUYUDEPACHONGBUYIDINGNENGGOUKANDEDONGSUOYOUDEWANGZHANNEIRONG,YINCIXUYAOYIXIEDAJIADE「MOQI」LAIRANGWANGZHANKEYIBEIKANDONG,YIXIADAGAILIEJUJIXIANG:

  301转址

  SSL的凭证设定

  sitemap该要如何制作

  网站速度优化

河内快5   YISHANGZHEIXIEXIANGMUDOUSHIWOMENZAITechnical SEODELINGYUCHANGCHANGHUIMIANLINDAOYIJIXUYAOJIEJUEDEWENTI,ZHEIXIEXIANGMUCHANGCHANGDOUXUYAOTONGGUOGONGCHENGSHI,XIUGAIWANGZHANDECHENGSHIMAHUOSHIWANGZHANJIAGOUCAINENGGOUJIEJUE。

  Content SEO:内容型SEO

河内快5   ZAINEIRONGDEBUFENJIUYUJISHUWEIZHUDAODESEOYOUJIDADEBUTONGLE。WOMENGUOQUZAISEOSHANGDOUYIZAIDEQIANGDIAONEIRONG,ZAINEIRONGSHANGDESEOBAOKUOLE:

  关键字研究:

  TONGGUOGUANJIANZIDESHUJUQUXUNZHAOCHUSHICHANGSHANGREMENDEHUATISHISHENME、YOUNAXIEGUANJIANZIZAISOUSUOJIEGUOZHONGHAIMEIYOUZUIHAODEJIEDA,SHIKEYISHIZHEQUJINGONGDEGUANJIANZI。

  文案撰写

  ZHUANXIEDEWENANGOUBUGOUJINGCAI,YOUMEIYOUBANFAMANZUYONGHUZAISOUSUOZHEIGEGUANJIANZISHISUOBAOYOUDEQIDAI。

  转换成效优化

河内快5   SHIYONGBAIDUTONGJIDENGGONGJUYANJIUTONGGUOSEOJINRUWODEWANGZHANDEYONGHUSHIBUSHIZHENDEYOUZAIWODEWANGZHANNEIJINXINGZHUANHUAN;ZHENDUIBUTONGGUANJIANZIJINZHANDEYONGHUSHIFOUYAOSHEJIBUTONGDECTA。

  Title/Description优化:

  YUTecnical SEOZHONGDETitle/DescriptionYOUHUABUTONG,ZHEIBIANGENGJIAQIANGDIAOTitle/DescriptionDEWENANZHUANXIE,BAOKUOSHIFOUGOUXIYINRENKEYIRANGRENYUANYIDIANJI、SHIFOUYOUDAIRUMUBIAOGUANJIANZIDENG。

河内快5   YISHANGZHEIXIEXIANGMUBUSHIDANKAOCHENGSHIMAJIUKEYIJIEJUEDELE,ERSHIXUYAOYOUYINGXIAORENYUANGUIHUAZHENMIDEJIHUA,BAOKUOZAIWENANZHUANXIEDEGUOCHENGZHONGRONGRUPINPAIDEJINGSHEN,SHEDINGPINPAIDEMUBIAOZUQUNSHISHEI,YAOXIANGONGZHANZENYANGDEGUANJIANZICAISHIZUIWEIYOUXIAODE,ZHEIKEYISHUOSHIYUQIANMIANSUOSHUDETechnical SEOYOUJIERANBUTONGDECHAJU。

  那么哪个方向才是最为重要的呢?

河内快5   ZHEIBUFENJIUYAOFENXIANGYIXIAWOMENFUWUKEHUSHIDEJINGYANLE。KEHUHUILAIXUNQIUWOMENDEXIEZHUWANGWANGDOUSHIZAIJISHUDEJIEDUAN(Technical SEO)YUDAOLEWENTI,YUSHILAIXUNQIUWOMENDEXIEZHU。ZAIZHEIGEJIEDUANHUIXIANGDANGXUYAOYOUSHUXIBAIDUSUOTICHUDEWANGZHANJIAGOUGUIFANDEZHUANYERENYUAN,YINCIHUIXUYAOYOUWOMENLAIJINXINGFUDAO。DANGJISHUSHANGDEWENTIJIEJUELEZHIHOU,KEHUZAIGUOQUSUOLEIJIDENEIRONGDOUYOUBANFANENGGOUDEDAODUIYINGDEPAIMING,ZAIPEIHEWOMENSUOTIGONGDEGUANJIANZIDIAOCHA,ZHAOCHUGENGDUOSHIHEWANGZHANDEGUANJIANZIZHIHOU,ZIRANERRANKEYIDEDAOGENGDUODESOUSUOLIULIANG。

  YINCI,RUGUOSHIYIGECONGLINGKAISHIWANGZHAN,NISUOXUYAOTACHUDEDIYIBUJIUSHIZAIWANGZHANJIAGOUSHANGZUOHAOSEO。

  在Technical SEO上,你一定要先做出一个至少有60分的网站架构,可以参考以下这个简单的Checklist:

  网站的所有页面都能够被收录

河内快5   TONGGUOKUCUNYEMIANJIANCHAYEMIANNEIRONGQUESHINENGGOUBEIPAQU

  Title/DescriptionYIJINGYOUSUOGUIFAN,QIEYOUBANFAZHENDUITEDINGYEMIANJINXINGKEZHI

河内快5   YISHANG3DIANRUGUOKEYIDADAO,NISUOJINGXINZHUANXIEDENEIRONGJIUYIJINGYOUBANFAKEYIBEISHOULULE。JIANYIZAIZIYUANYOUXIANDEZHUANGKUANGXIAZHIYAOXIANJIEJUEYISHANGWENTIJIUKEYIKAISHIZAINEIRONGSEOSHANGFAHUILE。

  ZAINEIRONGDESEOSHANG,KEYISHUOJUEDUISHIWANGZHANDEZHUTI。SEOKEYISHUOSHIYIZHONGCHUANBOZIXUNDEYIZHONGFANGSHIZHIYI,DANRUGUONIDEWANGZHANSHANGNEIRONGPINFA,HUOSHIZHIYIKAOZHUANZAIDEWENZHANG,NIDETechnical SEOZUODEZAIWANMEIYEZHIHUISHIWANGRAN。

  如果你的网站有丰富的资源,甚至可以有一个专门的人员可以处理SEO上的问题,那么这个人应该要可以同时做好两端的所有工作,如以下的项目:

  Technical SEO

  1、SHUXISUANFA

  2、SUOYOUWANGZHANGUIFAN

  3、YOUNENGLIYUITBUMENGOUTONG,WANCHENGWANGZHANSEOSUOXUDEXIUGAI

  Content SEO

  1、LEJIEWANGZHANDEYINGXIAOMAILUO,BAOKUOPINPAIDEJINGSHEN、SHANGPINDETESE

河内快5   2、DUICHANYENEIDEXIANGGUANJIANZIYANJIUYOUZUGOUDELEJIE

  3、YUNEIRONGTUANDUIXIEZUO,FAXIANGSHIHEZUOWEISEOBUJUJICHUANDAPINPAILINIANDEWENAN

  4、NENGGOUZHENDUISEODELIULIANGYOUZHENGTIDECHENGXIAOFENXINENGLI

  YIGESEORENYUANRUONENGGOURANGYISHANGDESUOYOUXIANGMUYOUXIAODETONGSHIJINXING,NEIMELIANGBIANDESEOXIANGMUBIDINGNENGGOUTONGSHIDADAOJIACHENGDEXIAOGUO。

  ZONGGUIYIJUHUA,NIJUEDUIBUNENGGOUWANGXIANGDANKAOTechnical SEOHUOSHIContent SEOJIUNENGGOUYIBUDENGTIAN。JISHUXINGSEOYUNEIRONGXINGSEOJUEDUISHIYIYANGZHONGYAODE!

  展望未来

河内快5   ZAISEODEFUWUGUOCHENGZHONGWANGWANGHUITINGDAOZHEIYANGDEYIJUHUA:「SEOYISI」,DANSHIZHENDESHIZHEIYANGDEMA?BIZHEBINGBUZHEIMERENWEI,ZHIYAO「SOUSUO」ZHEIGEXINGWEIHAIZAIDEYITIAN,SEOJIUBUHUISIQU。Technical SEODENANDUHUOXUHUISUIZHEKEJIDEJINZHANDAFUJIANGDI,XIANGSHIJIDUANDETechnical SEOYEJIUSHIHEIMAOSEOJIUYIJINGSHIWEI。DANSHIRENMENZHIYAODUIYIWENYIJIJIEDAYOUSUOKEWANG,SEORENYUANJIUNENGZHENDUIYONGHUDEXIANGYAODEDAODEDAANJINXINGNEIRONGDECHANCHU(SHENZHIBUSHIYIGUANJIANZIDEXINGSHI),Content SEOJIUHUIYIZHICUNZAI。

  结论

河内快5   HUIDAOZHEIPIANWENZHANGZUICHUDEBIAOTI:「seoSHISHENME」SOUSUOYINQINGYOUHUADAODISHIJISHUHAISHIYINGXIAONI?,BIZHERENWEI,SEOSHIGEXUYAOYIDINGJISHUYOUHUANEIRONGDEYINGXIAOFANGSHI,BIJINGWULUNSHIJISHUSEOHUOSHINEIRONGSEODOUZHISHIYIZHONGSHOUDUAN,MUBIAODOUSHIHUOQULIULIANG,ERZUIZHONGMUDEJIUSHIZHUANHUANWEIDINGDANHUOSHIJINRUWANGZHANHOUGENGJIASHENRUDELEJIEPINPAI。

  DUIYUYOUXINGQUGENGJINYIBULEJIESEODEDUZHE,WOMENZHEIBIANYEZAITIGONGBAIDUDE「seoJICHUJIAOCHENG(DIANJIXIAFANGYUEDUYUANWENJIKEKANDAO)」JIGEWEICANKAO。

河内快5   XIWANGZHEIPIANWENZHANGKEYIDUIDUZHEMENYOUSUOBANGZHU,BULUNSHIDUISEOYOUSUORENSHI,HUOSHIZAICIJIANCHAZIJIZAISEOSHANGYINGGAIYAOQUJIAQIANGDEDAODISHIJISHUSEOYOUHUOSHINEIRONGSEO!


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