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网络推广技巧

大城小事:一个新上线的APP怎么快速推广出去?

发布时间:2019-01-08 17:00:11

  APP运营最重要的四点:拉新、留存、促活、营收,想要做好APP运营推广,首先这四点必须要熟悉。

  SUIZHEAPPXINGYEDEBUDUANFAZHAN,KAIFAAPPZHISHIWANCHENGLEDIYIBU,ZHIHOUHAIXUYAODUIAPPJINXINGYUNYINGTUIGUANG,ZHEIGEGUOCHENGXUYAOJINGGUOLAXIN、LIUCUN、CUHUO、YINGSHOUSIGEHUANJIE。

  APPJIUHAOBIYIGEBUDUANBAOZHUANGHETOURUDE“MINGXING”,XUYAOBUDUANDEZHIZAO“HUATI”LAIXIYINYONGHU,TONGGUOYICICIDEYOUHUASHENGJIHEYILIANCHUANDETUIGUANGHUODONGLAIZHICHENG,FOUZEYIKUANAPPHENKUAIJIUHUIBEISHICHANGTAOTAI。

  YINCI,APPKAIFAHOU,RUHEQUYUNYINGTUIGUANG,BIANDEYOUWEIZHONGYAO。

  一、首先需要了解APP运营推广需要做什么?

河内快5   1.YINYONGBAIDUBAIKEDENEIRONG:APPYUNYINGTUIGUANGZHUYAOSHIDUIAPPLIULIANGDEJIANKONGFENXI、MUBIAOYONGHUXINGWEIYANJIU、APPRICHANGGENGXINJINEIRONGBIANJI、WANGLUOYINGXIAOCEHUAJITUIGUANGDENGNEIRONG。

  2.APPYUNYINGTUIGUANGKEYILIJIEWEI:KUODAAPPDEYONGHUSHULIANG——LIUZHUYONGHU——DUIAPPLIULIANGJINXINGTONGJIFENXI——TIGAOYONGHUDEHUOYUEDU——SHIXIANYINGSHOU;

河内快5   JIANDANLAISHUOJIUSHI:LAXIN—LIUCUN—CUHUO—YINGSHOU。

  二、拉新

河内快5   LAXINSHIZHILALAIXINYONGHU,ZUIZHIJIEDEZHIBIAOJIUSHIXINZENGYONGHUSHU。YONGHUSHIAPPSHENGMINGDEYUANQUAN,SHIAPPJIAZHIDEGONGTONGCHUANGZAOZHE,YOULEXINYONGHUCAINENGJIAPPDAILAIXINDEJIAZHI。

  常见的拉新方法:

  1.GEDAYINGYONGSHANGDIANTUIGUANG:APPZAIYINGYONGSHANGDIANSHANGJIASHITUIGUANGDEDIYIBU,YESHIAPPCHUQIHUODEYONGHUDEZHUYAOLAIYUAN,GEDAYINGYONGSHANGDIANDOUYOUMIANFEIDESHOUFAZIYUANWEI。

河内快5   2.JIANBAIKE:BAIKEQUANZHONGGAO,ZAIAPPGANGCHULAIDESHIHOU,WANGSHANGGUANYUAPPDEJIESHAOYIPIANKONGBAI,JIANLIBAIKEKEYIRANGYONGHUKUAISUDELEJIEAPP。

  3.XINMEITIYUNYING:TONGGUOZAIXINMEITIDEYUNYINGTUIGUANG,LAIXIYINYONGHUBINGYINDAOYONGHUXIAZAIAPP。CHANGYONGDEXINMEITIPINGTAIYOU:WEIXIN、WEIBO、JINRITOUTIAODENGDENG。

河内快5   4.DITUITUIGUANG:ZAIRENLIULIANGDUODEDIFANGJINXINGDITUITUIGUANG,BIRUFACHUANDAN、TIEGUANGGAODENG。

  5.XUNZHAOPINGTAITUIJIAN:ZAIXINAPPDEFABUDESHIHOU,KEYIQUZHENGQUZAIGEGEYINGYONGSHANGDIANDESHOUFAZIYUAN,BAOKUOXIANGXINPINTUIJIAN、WANDOUJIADESHEJIJIANGDENGPUGUANGJIHUI。

  6.SEO/ASO:TONGGUOYOUHUARANGYONGHUSOUSUOGUANJIANCISHI,APPNENGGOUPAIDAOKAOQIANDEWEIZHI。

河内快5   7.HUANLIANGHUTUI:KEYIZHAOQITAAPPYINGYONGDENEIZHITUIJIANWEIJINXINGHUANLIANGHUTUI。

  8.HUODONGYINGXIAO:TONGGUOCEHUAYUNYINGTUIGUANGHUODONGLAILAYONGHU,ZHEISHIYIGEBIJIAOJIANDANZHIJIEDEFANGFA,TONGGUOYOUQUDEHUODONGNEIRONG、CANYUFANGSHIDENGRANGYONGHULEJIEAPP,JILIYONGHUQUXIAZAIZHUCEAPP。

  三、留存

  LIUCUNFANYINGDESHIJISHANGSHIYIZHONGZHUANHUALV,JIYOUCHUQIDEBUWENDINGYONGHUZHUANHUAWEIWENDINGYONGHU、HUOYUEYONGHU、ZHONGCHENGYONGHUDEGUOCHENG,SUIZHEYONGHUDEBUDUANZENGZHANG,ZHEIGEJIEDUANZHUYAODERENWUSHIWEIHUYONGHU、JIANSHAOYONGHUDELIUSHI、TIGAOYONGHUDELIUCUNLV;

  1. 留存率

  YONGHULIUCUNLVZHIDESHIZAIMOUYIDUANSHIJIANNEI,XINZENGYONGHUZAIBUTONGSHIQINEIDAKAIAPPDEQINGKUANG。

河内快5   CONGYONGHUDELIUCUNLVKEYIKANCHUAPPDUIYONGHUDEXIYINLI。TONGJILIUCUNLVXUYAOZHANGQIDEJIANCHI,DANGAPPTUIGUANGDESHIHOU,XUYAOTEBIEDEZHUYIYIXIACIRILIUCUN、SANRILIUCUN、7RILIUCUN、14RILIUCUN、30RILIUCUNDENGSHUJU。

  ZHEIXIESHUJUKEYIFANYINGBUTONGSHIQIYONGHULIUSHIDEQINGKUANG,TONGGUOFENXIZHEIXIESHUJUNENGGOUKUAISUZHAODAOYONGHULIUSHIDEYUANYIN。

  CIRILIUCUN:YINWEIDOUSHIXINYONGHU,SUOYIYONGHUDELIUSHIQINGKUANGHUIBIJIAOYANZHONG,ZHEIJIUXUYAOJIEHEAPPDEXINSHOUYINDAOSHEJIHEXINYONGHUDELAIYUANQUDAOLAIFENXIYONGHUDELIUSHIYUANYIN。

  ZHOULIUCUN:JINGGUOYIGEXINGQIDESHIJIAN,YONGHUTONGCHANGYIJINGTIYANGUOYIGEWANZHENGDEAPPCAOZUOLIUCHENG。

  RUGUOYONGHUNENGGOUZAIJINGGUOYIGEXINGQIDESHIJIANHAILIUXIALAI,JIUYOUHENDADEKENENGXINGHUICHENGWEIAPPDEZHONGSHIYONGHU,RUGUOYONGHULIUSHIYANZHONG,KEYICONGAPPZISHENDEGONGNENGQUXUNZHAOWENTI。

河内快5   YUELIUCUN:ZHEIGEJIEDUANSHIZUINENGTIXIANAPPYONGHUDELIUCUNQINGKUANGDE,JINGGUOYIGEYUEDESHIJIAN,ZHEIGESHIHOULIUXIALAIDEYONGHUYIBANDOUSHIZHONGSHIYONGHU,BINGDUIAPPCHANSHENGLEYIDINGDEYILAIDU。

  2. 如何提高APP用户的留存

  (1)QUDAOSHAIXUAN,TIGAOQUDAOZHUANHUAZHILIANG

河内快5   YONGHUZHILIANGSHITIGAOYONGHULIUCUNDEZHONGYAOHUANJIE,XINYONGHUZAIGANGKAISHISHIYONGAPPDEZHEIDUANSHIJIANSHIYONGHULIUSHIBIJIAOYANZHONGDESHIJIANDUAN;YINCIZAIYUNYINGTUIGUANGFANGMIANYINGGAIZUOHAOYONGHUZHILIANGDEBAKONG,ZUOHAOQUDAODESHAIXUAN。

  (2)DAHAOAPPPINPAIDERENZHIDU

河内快5   DAHAOPINPAI,WEIHUHAOPINPAIDEXINGXIANG,TIGAOPINPAIDERENZHIDU;BIERENWEISHENMEHUISHIYONGAPP?

  CHULEGEZHONGGEYANGDETUIGUANGWAI,WUFEIJIUSHITONGGUOPENGYOUTUIJIANDE、YINGYONGSHICHANGDEPINGJIAGAODENGDENG;ERHOULIANGZHEJIUSHIYINWEIAPPDERENZHIDUBIJIAOGAO,YINCIDAHAOPINPAIJICHUFEICHANGZHONGYAO。

  (3)做好APP新用户的引导

  ZUOHAOXINYONGHUDESHIYONGYINDAO,YOUQISHIGUANYUYOUXI、GOUWU、JINRONG、LICAIDENGLEIDEAPP,XINYONGHUGANGKAISHISHIYONGAPPDESHIHOU,DUIAPPNEIDETEDINGCAOZUOJIBENCHUYULINGRENZHI,ZHEIJIUXUYAOAPPDEXINYONGHUYINDAOGONGNENGQUBANGZHUXINYONGHUGENGHAODETIYANAPP。

  (4)优化好APP的性能

  SUIRANXIANZAIDESHOUJIXINGNENGZAIBUDUANDETIGAO,DANSHIAPPYIJIUXUYAOZUOHAOAPPXINGNENGDEYOUHUA,BIMIANCHUXIANAPPSHANTUI、ZHANNEICUN、YUNXINGMANDENGWENTI。

河内快5   MUQIANSHICHANGSHANGAPPCHANPINTONGZHIHUAXIANGDANGYANZHONG,YONGHUDEKETIDAIXUANZEXIANGDUIJIAOGAO,YOUHUAAPPTIYANYIJICHANPINXINGNENG,YIDINGCHENGDUSHANGNENGGENGHAODELIUZHUYONGHU。

  四、促活

  CUHUOSHIZHICUJINAPPYONGHUDEHUOYUEDU,ZHIJIEZHIBIAOSHIHUOYUEYONGHUSHU,HUOYUEYONGHUSHUYIBANQUFENWEIRIHUO、ZHOUHUO、YUEHUO。HEYONGHUJIANLILEYIGEWENDINGDEGUANXIHOU,JIUXUYAOTIGAOYONGHUDEHUOYUEDULE,ZHIYOUHUOYUEDEYONGHUCAINENGDUIAPPCHANSHENGJIAZHI。

河内快5   APPYONGHUDEHUOYUEDUDI,YIDINGSHIYOUYUANYINDE,YOUKENENGSHIAPPTIYANCHA,YOUKENENGAPPCUNZAIZHEWENTIDENGDENG,ZONGZHIYAOTONGGUOKEXUEDESHUJUFENXIZHAODAOYUANYIN,JISHIJIEJUEYINHUAN,TIGAOYONGHUDEHUOYUEDU。

  如何提高用户的活跃度?

  HUODONGSHITIGAOYONGHUHUOYUEDUDEYIZHONGBIJIAOHAOFANGSHI,BUGUANSHIXIANSHANGHAISHIXIANXIA;HUODONGDENEIRONGXINGSHIJINLIANGDUOYANGHUA,KEYIGENJUYIXIEZHONGYAODEJIERIHUOXIANGGUANREDIANJINXINGHUODONGDECEHUA。

  PINGSHIYEKEYITONGGUORICHANGXINGDEHUODONGLAITIGAOYONGHUDEHUOYUEDU,BIRUQIANDAO、DENGLUHOUHUOQUJIFENDENGFANGSHI。

  五、营收

  APPZAIJILEILEYIPIZHONGCHENGYONGHU,JINRUZHENGCHANGYUNYINGGUIJIHOU,YONGHULIULIANGHESHANGYEJIAZHIJIUKEYISHIXIANZHUANHUA,APPZIRANNENGKAISHIYINGSHOUHEBIANXIAN。

河内快5   (1)ZAIAPPYONGHULIANGDA,YONGHUHUOYUEDUJIAOGAODEQINGKUANGXIA,KEYITONGGUOYINJINGEZHONGGUANGGAOLAISHOUQUFEIYONG;

河内快5   (2)TIGONGZENGZHIGONGNENGFUWU,ZHIYAOAPPNENGRANGYONGHUCHANSHENGZHANDU,YONGHUZIRANERRANHUIJINHUACHUXIAOFEIXUQIU,GOUMAIXIANGYINGDEZENGZHICHANPIN。

  BIRUZAIAPPNEISHEZHIHUIYUANHUOYUEKADENGZHIDU,ZHIYAOYONGHUDUIAPPCHANSHENGLEYILAI,XIANGYAOHUODEHUOZHEXIANGSHOUGENGDUODEFUWU,JIUHUIZIJUEZHUANHUAWEIFUFEIYONGHU;

  (3)TONGGUOJIFENSHANGDIAN,JINXINGDIANSHANGZHUANHUA,SHIXIANBIANXIAN;

河内快5   (4)YONGHUDESHUJUYESHIYOUJIAZHIDE。

  六、总结

河内快5   APPYUNYINGTUIGUANGDESIGEJIEDUANXUYAOYOUSHUJUZHICHENGZUOWEICANKAOYIJU,ZAIMOUXIELIUCHENGHEJUECESHANG,SHUJUSHENZHINENGQIJUEDINGXINGZUOYONG,APPTUIGUANGDEQUANLIUCHENGZHISHAOXUYAOYIGEWENDINGDETONGJIGONGJUCANYU:

河内快5   BIRUSHUOZAILAXINJIEDUAN,JIUXUYAOGUANZHUYONGHUDEDIANJILIANG、XIAZAILIANG、ZHUCELIANG、YONGHUSHULIANGDENGTUIGUANGZHIBIAO;

  ZAILIUCUNJIEDUAN,JIUXUYAOLIUYIYONGHUDECIRILIUCUN、SANRILIUCUN、QIRILIUCUN、SANSHIRILIUCUN、LIUCUNLVDENGZHUANHUAZHOUQI;

河内快5   ZAICUHUOJIEDUAN,JIUXUYAOJIANKONGYONGHUDEHUOYUEDU、SHIYONGAPPDECISHU、ZAIXIANSHIZHANGDENGHUOYUESHUJU;

河内快5   ZAIYINGSHOUJIEDUAN,JIUXUYAOTONGJIYONGHUZAIZENGZHIGONGNENGFUWUDEFUFEILVDENGXINGWEISHUJU。

  QUDAOTONGJIFANGMIAN,XIANGREYUNSHUJUTrackingIOZHILEIDEDISANFANGGUANGGAOXIAOGUOZHUIZONGHEJIANCEPINGTAISHIXIANDUIAPPTUIGUANGQUANLIUCHENGDESHUJUJIANKONG。

  TONGGUODUITUIGUANGSHUJUDEFENXI,DIAOZHENGAPPYUNYINGTUIGUANGDEFANGAN,ZUODAOYOUZHENDUIXINGDEJINGXIHUAYUNYINGTUIGUANG,ZUIZHONGSHIXIAN“LAXIN—LIUCUN—CUHUO—YINGSHOU”DEMUDE。


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