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尹翀云:产品运营最容易出现的问题是什么?

发布时间:2019-01-05 10:38:29

河内快5   BIERENDECHENGGONGJINGYANCHAOBULAI,DANSHIBIERENYUDAODEKENGWOMENKEYIDUO。NENGGOUDUOGUOYUEDUODEKENGLIMUBIAOJIUYUEJIN。

  BIERENDECHENGGONGJINGYANCHAOBULAI,DANSHIBIERENYUDAODEKENGWOMENKEYIDUO。NENGGOUDUOGUOYUEDUODEKENGLIMUBIAOJIUYUEJIN。BENRENSUIRANJINRUHULIANWANGXINGYEZHIYOU1NIANDUO,YEMEISHENMEHAODEJINGYAN,DANSHIGUOWANG6NIANDEGUANLIJIYEWUZIXUNJINGYANRANGWOZAIZHEIDUANDUANDEYINIANZHONGKANDAOLEHENDUODEKENG。ZHEIPIANWENZHANGBIANSHIWOZAIZHEI1NIANDUODEGONGZUOZHONGSUOJIANSUOSIDEZONGJIE。

  NENGXIECHUZHEIPIANZONGJIESHOUXIANYAOGANXIEWODELAOBANHEZHEIJIAQIYE,BIJINGGANYAOWOZHEIGELINGHULIANWANGJICHUDEREN,BENSHENJIUSHIYIGEHENYOUPOLIDEJUECE。WOLAIDAOZHEIJIAGONGSIDESHIHOUZHIWEISHICHANPINYUNYING,DANSHIJISHANGBINGMEIYOUGUDINGDEZHIZE,YOUSHANENGZUOJIUZUOSHA。ZAIZHEIDUANSHIJIANNEIZUOLEJINGPINFENXI、YONGHUDIAOYAN、YEWUFENXI、ZHUCHIB\C\WEIZHANDEXUQIUTAOLUNHUI、ZUOOSSDECHANPINJINGLI、ZUOJINGYINGFENXI,CHOUKONGFUDAOXIAYUNYINGBUMENDEXINREN,HAICANYULEYIGEYINGYONGKAIFADEXINGQUXIAOZU。ZHEIDUANSHIJIANDEGONGZUORANGWOCONGYIWANGZUOZIXUNSHIDECELVEYANJIUXIACHENDAOJUTI YEWUZHONG,KANDAOLEGENGDUODESHIJIWENTI。ZAIZHEIGEGUOCHENGZHONGZIJIYETANGGUOYIXIEKENG,TONGSHIYEZHENGSHIZHEIXIEKENGRANGWOBUDUANCHENGZHANG。

  WOSUOZAIDESHIYIJIAAPPJIANZHIPINGTAI,SUANSHIO2OLINGYU,XIANXIAHENZHONG,SHIXUYAOTONGSHIGAODINGB\CLIANGDUANDEYIGEXINGYE。LAISHIZHEILIGANGGANGRONGLE1000WANMEIJIN。ZHEIXIEQIANZAIHULIANWANGLINGYUSHUOBUSHANGDUO,DANYIJINGNENGGANBUSHAOSHILE。BUGUOGONGSIXUANZELEMOMOWUWENDEZAIXIANXIAGENGYUN,APPDAOXIANZAIHAICHUZAILENGQIDONGJIEDUAN。XIANZAIKANLAI,DAOZHIZHEIGEJIEJUDEYIDAYUANYINJIUSHIHULIANWANGLINGYUCHANGSHUODE:KUAISUSHICUO。MEICUO,ZHEIGEHULIANWANGRENCHANGGUAZAIZUIBIANDEYIJUHUAQISHIJIUSHIYIGETIANKENG。XIAMIANJIUCONGCHANPIN、YUNYING、GONGSISANGECENGMIANTANTANWOTANGGUO,JIANGUODEKENG。DANGRANYIXIEGUANDIANKENENGYOUSUOPIANPO,HAIQINGDAJIAZHIZHENG。

  1、产品层面的小坑

河内快5   CHANPINCENGMIANZONGJIEDEWENTIKENENGBUSHIHENSHENKE,DOUSHIYIGEGEDEXIAOKENG。CHULEXIAMIANTIDAODEKENGZHIWAI。GERENHAIFAXIANYIGEKENGJIUSHIXINGGEDEWENTI:YIXIECHANPINRENYUANGUOYUGANXINGHUA、QUEFADUISHANGYEDERENZHI,JIURONGYIZAIHENDUODIFANGCHUWENTI。SUOYIGERENGANJUECHANPINJINGLIHAISHIHENYOUBIYAOXUEYIXIELUOJI、SHANGYE、YINGXIAO、TONGJI、GUANLIDENGFANGMIANDEXIANGGUANZHISHI,BIJINGXIANGDUIYURUHEBAGONGNENGZUODEHAOYONG,MINGXISHENMESHIZHONGYAODEGONGNENGCAISHICHANPINRENYUANZUIXIANYAOKAOLVDESHI。ZUOZIXUNSHICHANGSHUODEYIJUHUAJIUSHI:ZUOZHENGQUEDESHIBIBASHIZUOZHENGQUEGENGZHONGYAO。

  1.1XIANSHUOYIXIAZIJITANGGUODEJIGEKENG

  1.1.1 MEIYOUBAWOHAOQINGZHONGHUANJI

河内快5   CHANPINJINGLI,BENZHISHANGSHIYIGEXIANGMUJINGLI,YIKUANCHANPINCHUQIDAIYOUHUADEDIFANGHUIYOUHENDUO,GUANJIANZAIYULIQINGCHANPINYOUHUADIANDEQINGZHONGHUANJI。

  CHUQILAIDAOGONGSIGENJUZHIGUANDEGANSHOU,YIZHICUANDUOZHETUIDONGUIDEMEIHUA。DANSHIHOULAICAIMINGBAI,ZAIDANGSHIGONGNENGGENGDIEPINFANDEBEIJINGXIA,RUGUOLAIGEDAGAIBANJINXINGUIDEMEIHUAYIZEHUIJIANMANGONGNENGGENGXINDEJINDU;ERZEZAIGONGNENGFANFUGENGXINDEQINGKUANGXIA,RUGUOZHENGTIUIKUANGJIAWUFAYIBUDAOWEIDEHUAHOUMIANZAIDIAOKAIFATUANDUIJIUYAOFENGLE;DISAN,QISHIAPPDEUIMEIHUADUIGONGSIDEFAZHANLAISHUOZHEIBINGBUJI,YINWEIFANZHENGDANGSHIJIGEYUENEIYEBUHUIYOUDUOSHAOYONGHU。ERQIEZUOWEIYIKUANGONGJULEICHANPIN,HEXINZAIYUSHIFOUNENGBANGZHUYONGHUDEDAOTAXIANGYAODE,UISHENMEDEQISHIZHISHIJINSHANGTIANHUADE。

河内快5   ZHEIGEWENTIRANGWORENSHIDAOAIYANDEDIFANGBUYIDINGYAOLIKEGAI,ERYAOZONGHEKAOLVGEFANGMIANDEWENTI,BAOKUO:GAIKAIFARENWUDUIYONGHUDESHIJIJIAZHI,DANGQIANCHANPINYOUHUADEZHONGDIANRENWU、CAIQUZHEIYIJUCUOZAIHOUQIKAIFAGUOCHENGZHONGKENENGCHANSHENGDEYINGXIANG,GAIKAIFARENWUDEJIPODUDENGDENG,ZAIYIGEHESHIDESHIJIANJIANGQIJIEJUE。

  1.1.2 TINGXINYONGHUSUOSHUO,MEIYOUSHENWAYANYUBEIHOUDEZHENSHISUQIU

  HENDUOSHIHOUYONGHUDOUBUZHIDAOZIJIXIANGYAOSHENME,WOMENXUYAOGENJUYONGHUDEFANKUIWAJUEZHENZHENGDESUQIU。TEBIESHIZAIYONGHUDEFANKUISHEJIMOUXIEZHONGYAOLIUCHENGSHIYOUQIYAOJINSHEN,BURANHENKENENGSHIDEQIFAN。

河内快5   WOMENZUODESHIJIANZHIAPP,YOUYUFANGTANGUODEJIANZHIRENYUANHENDUODOUFANYINGXIAZAIAPPTAIMAFAN,GECHENGSHIFUZEZHIWEIPIPEIDERENYESHUORANGYONGHUXIAZAIAPPBAOMINGHENFEILI。YUSHIWOMENJIUTUICHULEWEIZHANBAN,YIFANGBIANYONGHUBAOMINGZHIWEI,DENGDAOJIESUANSHIZAIXIAZAIAPPJIKE。DANSHIHOULAIFAXIAN,HUIZIJIZAIAPPSHANGBAOMINGDEYONGHU,DADOUSHICONGAPPZHUCEJINLAIDE,CONGWEIZHANZHUCEJINLAIDEYONGHUZEHENSHAOHUIYOUZIZHUBAOMINGDE。YEJIUSHISHUOZHEIYIJUCUODAOZHILEHUOYUEYONGHUDEJIANSHAO。

河内快5   ZHEICIDEDAODEJIAOXUNYOULIANGDIAN:YIFANGMIAN,WEIZHANDUIYUHENDUOYONGHULAISHUOZHISHIQIZAIWEIXINZHONGDEYIGEGUOKE,ERAPPZEHUIZAIQISHOUJIZHONGANJIA。ZHIYUBUYUANXIAZAIAPP,GENGDUODEYUANYINZAIYUWOMENAPPTIGONGDEJIAZHIHAIBUGOU,GANGWEIHAIBIJIAOSHAO。ZHEYANDIANYINGGAIZAITISHENGAPPBENSHENDEJIAZHI。LINGYIFANGMIAN,SUIRANYONGWEIZHANBAOMINGDEYONGHUWOMENZUIZHONGYEHUIYINDAOXIAZAIAPPLINGQUGONGZI,DANSHIZHEIGELIUCHENGWUXINGZHONGJILEYONGHUYIGEXINLIANSHI,APPJIUSHIYONGLAILINGGONGZIDE。JINYIBURUOHUALEAPPDEJIAZHIRENZHI。SUOYIZAILIUCHENGSHEJISHIXUYAOKAOLVLIUCHENGDUIYONGHURENZHIZAOCHENGDEYINGXIANG。

河内快5   ZONGJIEYIXIAJIUSHIYONGHUBUSHUANGDEYUANYINWANGWANGBUZAIYUTAMENSUOSHUODE,CHANPINRENYUANXUYAOJINYIBUQUWAJUE。ERWAJUEDEHEXINGERENRENWEIJIUSHI“JIAZHIRENZHI”。ZHISUOYIBUSHUANGSHIYINWEIZHEIBUCAOZUOMEIYOURANGTAGANJUEDAOYOUJIAZHI。ZHEILIJIEYONGFUTEDEYIJUMINGYAN:RUGUONIWENKEHUXUYAOSHENME,TAMENZHIHUIGAOSUNITAMENXUYAOYIPIGENGKUAIDEMA。

  1.1.3 XIANGZHEYIBUBAGONGNENGZUOWANZHENG

河内快5   GANGKAISHISHANGYIGEGONGNENGZONGSHIZHUIQIUGONGNENGMOKUAIDEWANZHENGXING,DANYIGEGONGNENGZUICHUSHANGXIANNENGGOUMANZUJICHUDEXUQIUJIUKEYILE,FEIBIYAODEDOUKEYIKAN,HOUMIANZAIMANMANWANSHAN。

  ZAICHUCIZUOOSSDESHEJISHI,QITUYIXIAZIZUOYIGEWANBEIQIEZHUANYEHUADEYONGHUSHAIXUANGONGNENG,TIGONGGEZHONGKEYIJINXINGDESHAIXUANWEIDU,WAIJIA“YU、HUO、FEI”SANZHONGLUOJIJIANDEZUHEGUANXI。RANHOUCHUCIXUQIUTAOLUNHUIDESHIHOUJIUBEIFOULE。YINWEIWOMENDEYUNYINGRENYUANBINGMEIYOUJIESHOUGUOLUOJIFANGMIANDEXUNLIAN,“YU、HUO、FEI”DEGUANXIGENBENLIJIEBULE,ERQIEDUOWEIDUDEFUZASHAIXUANHUIZHANYONGDALIANGXITONGZIYUAN。SUOYIZHIBAOLIUYIXIEYIYULIJIEDESHAIXUANWEIDU。JIANHUABANBENTUICHUHOUFAXIAN,WOMENDEYUNYINGRENYUANDUIGEZHONGWEIDUDEZUHEYINGYONGWANQUANZHUAXIA,WUFAZUODAOJUYIFANSAN,ZHINENGSHIWOGAOSUTAMENNAJIGEWEIDUZUHEZAIYIQIKEYISHAIXUANCHUSHENMEYANGDEYONGHU,GEZHONGFENXIQINGJINGXIAXUYAOTONGGUONAXIEWEIDUDEZUHEDIAOCHUNAXIESHUJU。ZUIZHONGSHIJIYINGYONGJIAODUODEZHIYOUKAIFANEIRONGDEYIBAN,LINGYIBANJIBENBUHUISHIYONG。

河内快5   ZHEIGEGONGNENGDESHEJIJIWODEJIAOXUNYOUSANGE:DIYISHIKAIFAGUOCHENGZHONG,DIYIBANYINGDANGJINLIANGXUANZECHANGYONGDEGONGNENG,DUIYUBUCHANGYONGDEGONGNENGKEYIZAIDIEDAIGUOCHENGZHONGGENJUXUYAOZHUJIANJIASHANG,ERFEIZHUIQIUYICIXINGBAMOUGEGONGNENGZUODEWANSHAN;DIERSHIYAOKAOLVDAOSHIYONGRENYUANDESHIJIZHISHISHUIPING,YOUXIEXUYAOZHUANYESUYANGDEDONGXI,YIXIEMENWAIHANDUANSHIJIANNEISHIXUEBUHUIDE;DISANSHIYAOKAOLVGEZHONGSHUJUDEJILEILIANG,YIXIESHUJUJILEIDELIANGHENSHAO,MEIYOUKEYONGXING,SUOYIXIANGYINGDESHAIXUANWEIDUYEJIUBUHUIFASHENGZUOYONG。

河内快5   1.1.4 LAOXIANGZHERANGKAIFARENYUANYIBANNENGDUOZUODIANGONGNENG,KUAISUWANSHANAPP

河内快5   YIGECHUCHUANGXINGDEQIYECHANPINXUQIUBIANDONGHUIXIANGDUIJIAODUO。ZHEISHIKUAIJIUSHIMAN,MANJIUSHIKUAI。YINWEIZAIJICUKAIFADEQINGKUANGXIA,KAIFARENYUANXIECHUDEDAIMAZAIHOUQIGENGGAISHIJIUHUISHIFENDEMAFAN。DANSHIRUGUOCHUQIKAIFAGUOCHENGZHONGJIYUZUGOUDESHIJIAN,RANGKAIFARENYUANJIANGJIAODUODEMOKUAIXIECHENGKEYILINGHUOGENGGAIDE(DANGRANQIANTISHIKAIFATUANDUIYOUZHEIGENENGLIHEJUEWUZHEIYANGZUO),HOUQIGAIDONGSHISUOHUAFEIDEJINGLIZEYAOXIAOHENDUO。KAIFARENYUANZAIHOUQIDUIGONGNENGJINXINGDIAOZHENGSHIYEJIUBUHUIYOUTAIDUODEDIKANGQINGXU。ZHEIYANGQIANMIANMANDIAN,HOUMIANJIUHUIKUAIHENDUO。ERQIESHUOSHIHUA,ZHENZHENGBIYAODEGONGNENGQISHIBINGBUDUO,HENDUODOUSHIZIJIYIWANSHANWEIMINGJIARUDEFEIHEXINGONGNENG。

  1.2再说一下看到别人走过的坑

  1.2.1 GUODUCHAOQIAN——ZUAIZHONGDIANMOKUAIDEYOUHUAJINDU

河内快5   WODAOGONGSIYIQIAN,WOMENDEAPPJIUSHEZHILEDAILUYONG、DAISHANGGANG、DAIJIESUAN、DAIPINGJIA4GEMOKUAI。DANSHIZHIJINRICHULEDAILUYONGZHIWAI,QITAJIGEMOKUAIDUIYONGHUDOUMEIYOUSHENMESHIJIXIAOYING。CIWAIMEIYOUSHIJIYINGYONGDEMOKUAIHAIYOUHENDUO。JIUQIYUANYINJIUSHIWOMENZAIANZHAOXINLIYUSHEDESHANGYEMOXINGMAITOUJINXINGCHANPINDEWANSHAN。HUSHILESHIJIYUNYINGZHONGNEIWAIBUYONGHUDESHIJISHIYONGQINGKUANG,SHIDECHANPINGUOYUCHAOQIAN。

  CHANPINKAIFACHAOQIANDAILAIDEFUMIANXIAOYINGZHUYAOYOUSANKUAI:DIYISHIZUAILECHUQIYIXIEZHONGDIANGONGZUOJINDU。BIRUDAOXIANZAI,ZHONGDIANLIUCHENGYEMIANDEMAIDIANGONGZUOYIRANMEIYOUZUO。SHIDECHANPINYOUHUAQUEFAZUGOUDECANKAOYIJU,BIRUCHANPINJISHUJIAGOUDEGENGXINZHIHOU,ZAIHENZHANGSHIJIANNEICHANPINHENDUONEIRONGDEGENGXINDOUXUYAOYONGHUZHUDONGGENGXINAPPCAINENGSHIXIAN。DIERSHIHUIZHANYONGGENGDUODEKAIFACHENGBEN。YIGEGONGNENGSHANGLEZHIHOUXIANGXIALAIJIUHENBURONGYILE,CONGCHANPINDAOKAIFADAJIAXINLIDOUHUIBIJIAONANYIJIESHOU。JIUYIDAISHANGGANG、DAIJIESUANLIANGGEMOKUAIWEILI:WEILENENGGOUBAOZHENGMOKUAIZHONGTIGONGSHUJUDEYOUXIAOXING,WOMENGENJUYONGHUBAOMINGDEBUTONGZHIWEILEIXING、ZUOGUONAXIECAOZUODENGYIXILIEDELUOJIJINXINGQUFEN。ERGENJUWOMENSUONIDINGDELUOJI,JIBIANZAIGUOJIGEYUEYEBUHUIYOUJIGEZHIWEINENGGOUCHUXIANZAIDAIJIESUANDEHUANJIEZHONG。DISANJIUSHIDAOZHIZIYUANLANGFEI。BIJINGDUIYUCHUANGYEQIYEYANFAHAISHITINGGUIDE。QIANJITIANGENYIQIANLIKAIDECHANPINZONGJIANLIAOLELIAO。YOUYUNEIXIEBUBIYAODEGONGNENG,LANGFEIDEYANFAZIJINSHANGBAIWANHAISHIYOUDE,GOUZUOJICIBUCUODEYINGXIAOHUODONGLE。

  1.2.2 QUNCEQUNLI——QUNTIZHISHANGTONGCHANGDIYUGERENZHISHANG

河内快5   WOMENGONGSIJISHUBUKAISHISHIXIHUANDIAODONGDAJIATAOLUN,SHENZHIDAJIATOUPIAOBIAOJUEYIGECHANPINHUOSHIYUNYINGDECELVE。ZHEISHIYIGEHENZAOGAODEFANGFA。SUOWEITOUNAOFENGBAO,ZHENGCHANGDEYUNYONGSHIDAJIAYITONGTAOLUNHOU,SHOUJIGEFANGDEYIJIAN,ZAIYOUZHUANYERENYUANJINXINGZHENGLIYUFENXI,ZUIZHONGPINGHENGHOUDECHUYIGEXIANGDUIQIADANGDEJIEJUEFANGANZAIYOULINGDAOPAIBANJUECE。

  ZUOJUECEBUSHIDAQUNJIA,300GECHOUPIJIANGYEDINGBULEYIGEZHUGELIANG。MEIGERENDEZHISHIBEIJING、RENZHICENGCIDOUHUIYOUHENDADECHABIE,BUTONGCENGMIANSHANGDEDUIHUABENSHENHUIYOUYIDINGDEJIAOLIUZHANGAI,SHIDEGOUTONGBIANDEDIXIAO。TONGSHI,NIYIYANWOYIYUDETAOLUN,LUOJILIANTIAOWUFALADEHENZHANG。DANSHIYOUXIEWENTIDEJUECEKENENGXUYAOJISHIGELUOJIHUANJIE。SUOYI,QUNTITAOLUNSHIWUFAJIEJUEZHEIZHONGFUZAXINGWENTIDE。DANSHIJUTIZHIXINGCENGMIANDEXIJIEWENTIWANGWANGDOUSHIGUANGFANGUANLIANDEFUZAXINGWENTI。SUOYIYIDINGYAOMINGQUEQUNTITAOLUNZHISHIYONGLAISHOUJIGUANDIANDE,BINGBUNENGJINXINGJUECE。XIAMIANJUYIGELIZI,ZHEISHIWOYONGXIANSUOPINTUDEFANGSHI(YOUXIANSUO1、2DEDAOJIELUN3,YOUJIELUN3HEXIANSUO4、5DECHUJIELUN6……)DEDAODEGUANYUMOUXIANGCHANPINSHEJIDIANDEZUISHIFANGAN。GUOCHENGZHONGSHEJIYONGHUDEQUSHE、FAZHANFANGXIANG、YUNYING、KAIFADENGFANGMIANDE30YUXIANGXIANSUOYUJIELUN。ZHEIJUEDUIBUSHITAOLUNNENGTAOLUNCHULAIDE,ZHINENGTONGGUOCHENXIAXINZIXIDESIKAODELAI。DAJIAKEYIGANSHOUXIA

  前面的结论可作为后面的线索

  1.2.3 GENSUIJINGPIN——BIERENDOUZUODEBUYIDINGYOUYONG

  YOUYICIWOJIU“QUXIAOYONGHUBAOMINGSHIXUANZEBAOMINGRIQIDEBUZHOU,YOUHUABAOMINGTIYAN”DEXUQIUZAIGONGSIDAQUNLIGENGEDISHIDERENYUANTAOLUNSHOUJIYIJIAN,ZANTONGFANDUIDOUYOU。ZHEISHIXIAOSHOUBUMENDELINGDAOSHUO:“ZHEIGEGONGNENGBIERENDOUYOU,WOMENWEISHENMEYAOSHAN”。RANHOUDAJIAJIUYAKOUWUYANLE。CONGRENDEBENXINGSHANGSHUO,ZHUIQIU“BIERENYOUWOYEDEYOU”HENZHENGCHANG。DANSHICONGYANJINDESIKAOLAISHUOZHEIZHONGPANBIXINGSIWEIWANGWANGSHIWUXIAODE。BIRUiPhone,TADEGONGNENGBIANZHUOXITONGSHAOHENDUO,DANTAHAISHIHENHUO。GUANJIANBUSHICHANPINYOUDUOSHAOGONGNENG,ERZAIYUCHANPINHAOBUHAOYONG。

河内快5   QISHIWOMENDECHANPINZUICHUYIZHIDOUSHICHAODEYIGEJINGPIN,NEIGEJINGPINSHIGEXIANGXIJIEZUODEZUIFENGFUDE,SHENZHIHAIJIASHANGLESHEQUDEMOKUAIJINXINGYUNYING。BAOKUOQIANWENSUOSHUODEDAISHANGGANG、DAIJIESUAN、DAIPINGJIADESHEJIYESHICONGNEIGEJINGPINZHONGCHAODE。DANHENDUOGONGNENGDUIYONGHULAISHUOZHENMEISHENMEYIYI。YONGHUZAIXIANXIAHESHANGJIAGOUTONGHAOJUTINATIANQUSHANGGANG,QUJITIAN,SHENMESHIHOUFAGONGZI,ZHEIXIEYONGHUZIJIZHIDAO,DANSHIWOMENBUZHIDAO。ZHEIZHONGQINGKUANGXIAGENJULILUNSHANGDELIUCHENGJIAZHEIXIEGONGNENGWANQUANMEIYOUYIYI。

河内快5   ZHUZHONGJINGPINQISHISHIGELEIQIYEDEPUBIANXIANXIANG。GERENRENWEIZAICHANPINLINGYUFENXIJINGPINBUSHIYONGLAICHAODE,ERSHITONGGUODUIBIZHAODAOZISHENKENENGCUNZAIDEDUANBAN。RANHOUFANGDAOSHIJIDECHANGJINGZHONGKANKANZHEIXIESHIFOUSHIZHENDEDUANBAN,HAISHISHUOZHISHIDUISHOUDEYIYIN。SUOYIZHONGYEWUDEAPPCHANPINJINGLIBIXUDUIYEWUCHANGJINGYOUHENSHENDEMINGANDU。

  LINGWAIHAIYOUYIGEGANSHOUJIUSHI:ZUOCHANPINZHIQIANWOZONGJUEDENEIXIEGONGNENGHENFUZADECHANPINHENNIU,DANSHIDANGWOKANDAOYOUYIGEXINDEJINGPINSHENZHIDOUMEIYOUSHEZHIXUANKAJIUYONGYIGEZHUYEMIANJIUJIANGB、CLIANGBANDEGONGNENGZHENGHEQILAILE(JIANZHIXINGYEYIBANDOUYOUB、CLIANGBANAPP),ERQIECAOZUOTIYANFEICHANGLIUCHANG,HEXINLIUCHENGQUANFUGAI。ZHEISHIWOCAIFAXIANQISHIZUINIUDESHEJISHINEIXIEKANQILAICHAOJIANDANDEYINGYONG。JIUXIANGWEIXIN,QISHISHIQQDEJINGJIANBAN。DANSHIQUECHAOYUELEQQ。

  1.3、从0到1做新产品的坑——定位不清

  WOMENBUMENYOUDUANSHIJIANGAOGEYIGEXINGQUXIAOZUJINXINGLIANBING,JIANGYIGEDAJIATOUPIAOJUEDEBUCUODEideaCONG0DAO1ZUOCHENGCHANPIN。ZHEICIXINGQUXIAOZUGEZHINENGRENYUANDOUBAYONGHUDANGZIJI,ERQIEBUZHONGSHICHANPINDEJIAZHISUZAO。ZHESHICHUYANLEYICHANGNAOJU。

  GERENRENWEICONG0DAO1ZUOYIGEXINCHANPINYINGDANGCONGSHICHANGJIAODUCHUFA,GENJUideaDELUOJINEIHE,SUODINGYIGEYITUOZHANDERENQUN,ZAIZHENDUIZHEIGERENQUNDETEDIANLIDINGCHANPINDELINGYUGUISHUHEWEIYONGHUTIGONGDEJIAZHIYIJIXIANGYINGDECHANPINFENGGE。ZHEIYANGZAICHANPINGONGNENGDESHEJI,WENANDESHEJI,SHIJUEDESHEJI,TUIGUANGFANGANDEZHIDINGDOUNENGYOUYIGEXIANGYINGDEFANGXIANGYUPINGGUBIAOZHUN。GEZHINENGRENYUANJIUNENGXIANGZHEYIGEFANGXIANGYONGLI。

河内快5   YOUYUMEIYOUJIAZHIDINGWEI,MEIYOUFENGGEDINGWEI,ZHEIGECHANPINZAISHEJIGUOCHENGZHONGMEIYOURENHEBIAOZHUN,CHANPINFUZERENSHEJIGONGNENGDECHUFADIANSHI“WOMENYAORANGYONGHURUHE”;CHANPINZHONGDEWENANNEIRONGTAOLUNSHI,YUNYINGDETIAOXUANDEBIAOZHUNJIUSHI“ZHEIGEWOXIHUAN”;JIAOHUJIEMIANDEFENGGEXUANQUJIUSHIJIGESHEJIYIRENYIBAN,DAJIATOUPIAO;TUIGUANGDIANDESHEJISHANGSHUOYAOHUANGBAOYIXIE,DANCHANPINZHENGTISHIQINGXINXIAOMEIFENG,ZHENGGELUANCHENGYIGUO。ZUIKAISHIWOGENFUZEZHEIGECHANPINDERENJIANGLE1GEXIAOSHI,WUGUO。ZUIHOUSHIZAIKANBUXIAQULE,JIXIELE1wDUOZIDEFENXIYUJIANYIWENZHANG。ZHONGYUBACHANPINFUZERENDESILULAGUOLAILE,ZUIHOUYOUBEIYANFAYIJU:“NIJIUZUONIXIANGZUODEJIUXING”JILAHUIQULE。WOXIANGSHUO:QUNTISHIHENRONGYIRANGRENMISHIDE。ERQIEZUOWEICHANPINJINGLI,YIDINGYAOJUBEIJIBENDESHANGYEZHISHI。

  下面我从文章中截取一段从商业角度进行产品价值定位与风格设计的论述与大家分享一下:

  (1)CHANPINDINGWEIDUICHANPINSHANGYEJIAZHIDEYINGXIANG

  ZHEILIXIANTANYIXIAWODUICHANPINSHANGYEJIAZHIDEPINGGUFANGSHI,GERENRENWEIHULIANWANGDEJINGZHENGJIUSHIDUIYONGHUSHIJIANJIAZHIFENEDEZHENGDUO。SUOYICONGYONGHUSHIJIANFENECHUFAJINXINGCHAIJIE,JIUKEYIDEDAOPINGGUYIGECHANPINSHANGYEJIAZHIDEWEIDU。CHANPINDINGWEIDUIZHEIXIEWEIDUDEYINGXIANGJIANXIATUSUOSHI。

  YONGHUSHIJIANFENEYONGHUSHIYONGCHANPINDESHIJIANJIAZHI/WANGMINSHIJIANZONGZHI。YONGHUSHIYONGCHANPINDESHIJIANJIAZHIYONGHUSHIYONGCISHU*PINGJUNDANCISHIYONGSHIZHANG*CHANPINCUNXUZHOUQI*YONGHUQUNDEJIAZHIXISHU*YONGHUFUFEIYIYUAN。YONGHUSHIYONGCISHUHUOYUEYONGHUZONGSHU*PINGJUNMEIRENSHIYONGCISHU。SUOYIKUODACHANPIN(HUOCHANPINQUNZU)DEYONGHUJISHU,ZENGJIAYONGHUSHIYONGSHIZHANG,CIJISHIYONGPINCIDEZENGJIA,ZENGJIACHANPINCUNXUSHIJIAN,HUOQUGAOJIAZHIRENQUN,TISHENGFUFEIYIYUANJIUCHENGWEIZHONGDUOHULIANWANGCHANPINDEZHONGYAOMUBIAO。

  产品价值用户时间份额

河内快5   {(HUOYUEYONGHUZONGSHU*PINGJUNMEIRENSHIYONGCISHU)*PINGJUNDANCISHIYONGSHIZHANG*CHANPINCUNXUZHOUQI*YONGHUQUNDEJIAZHIXISHU*YONGHUFUFEIYIYUAN}/WANGMINSHIJIANZONGZHI。

河内快5   (2)DINGWEIBAOKUOJIAZHIDINGWEIYUFENGGEDINGWEILIANGGEFANGMIAN

  JIAZHIDINGWEI:JIUSHIZHEIGECHANPINWEIYONGHUTIGONGDEHEXINJIAZHI。BIRUWEIXINDE“SHURENSHEJIAO”JIUSHIQIYONGHUQUNKUOZHANZHIJIHUSUOYOUHULIANWANGYONGHU。DANSHIXIANGQQ,YIWANGYOUSHEJIAO(HAISUANBUSHANGZHENZHENGDEMOSHENGSHEJIAO)WEIJIAZHIJICHU,TONGSHIFENGGESHANGYESHIFENNIANQINGHUA。ZHEIJIUSHIQIYONGHUBEIJUXIANZAIAISHANGWANGLIAOTIANDENIANQINGQUNTI。TONGSHIJIAZHIDINGWEIYEHENDACHENGDUSHANGYINGXIANGLEPINGJUNHUOYUESHIZHANG、PINGJUNSHIYONGPINCI、CHANPINCUNXUZHOUQI、YONGHUFUFEIYIYUAN。BIRUJIAZHIDINGWEIZAICHATIANQIDEMOJITIANQI,KEYIBAOZHENGPINGJUNSHIYONGPINCIHECHANPINCUNXUZHOUQI,DANWUFABAOZHENGPINGJUNHUOYUESHIZHANG、YUYONGHUFUFEIYIYUAN。DINGWEIZAIZHIFULINGYUDEZHIFUBAOZEWUFABAOZHENGYONGHUDEPINGJUNHUOYUESHIZHANG

  FENGGEDINGWEI:KEYIKANZUOSHIYIGEBIAOQIAN,GAOSUWOMENDEMUBIAORENQUNZHEIGECHANPINSHIWEINIERSHEJIDE。BUTONGDEFENGGEDINGWEIJUEDINGBUTONGDEYONGHUQUNTI。DANFENGGEDINGWEIYUYONGHUQUNTIJIANDEDUIYINGGUANXIZHANGQILAIKANSHIHUISUIZHESHIJIANERBIANHUADE,BIRU2000NIAN,ZHENDUINIANQINGRENDEDOUSHIXIANGDUIQINGXINYIXIEDEFENGGE。DANSHIFANGUANJINRI,NIANQINGRENDUIJIANMENG、BAOZOUZHILEIZHONGKOUWEIGENGWEIQINGLAI。FANSHIZOUQINGXINFENGDECHUCHUANGHULIANWANGCHANPINHENSHAOYOUNENGHUODE。

河内快5   ZHEILIANGGEFANGMIANSHOUXIANJUEDINGLECHANPINDEYONGHUQUN。ZHEIGERENQUNDEZONGSHUJIUSHIGAICHANPINZAIDANGQIANDEDINGWEIFANWEIXIAKETUOZHANYONGHUSHUDESHANGXIAN。TONGSHICHANPINDEFENGGEDINGWEIHENDACHENGDUSHANGYESHOUJIAZHIDINGWEIDEYINGXIANG,BIRUMOUXIEJIAZHIZHIJIEZHIXIANGMOUYIRENQUN,BIRUTENGXUNMANHUA,NEIFENGGEJIUMEIDEKEXUANLE,ZHINENGSHIERCIYUANKEAIFENG。

  (3)产品定位决定了产品的“易推广性”

  CHANPINDEJIAZHIDINGWEIYEZHIJIEYINGXIANGLECHANPINDEYITUIGUANGXING。BIRUMOMOCHUQIDEJIAZHIDINGWEIZHUDA“YUE”,SHIYIGEYOUEYOUYANGDEXUQIU。SHIDECHUQIFAZHANSUDUHENKUAI,TANTANYEYIYANG。ZAIRUDIDIJIEJUEDESHIDABUDAOCHE,CHEFEIYOUGUIDEXUQIU;MEITUANJIEJUELEYONGHUTANBIANYIDEXUQIU。SUOYICHUQIBUYONGSHENMETAIHAODESHEJI。MIANDUIJIMIN,ZHIYAONENGCHIDEDOUHUICHIXIAQU。ERQIEYITINGDAONALIYOUCHIDE,YEHUIFENGYONGERZHI。SUOYIJIAZHIDIANXUANDUILECHANPINZIRANJIUJUBEILEZICHUANBODESHUXING。FANZHI,ZAIYOUQINGHUAIDEBAOZHUANGYESHIBAIFEI。BIJINGDAJIADOUBUSHA。TONGSHICHANPINDEFENGGEDINGWEIDUIYITUIGUANGXINGYEYOUHENDAYINGXIANG,RUGUOCAIQULIUXINGDEFENGGEZETUIGUANGDEYEHUIGENGJIARONGYI。BINGQIEYIGECHANPINZUIHAONENGYOUZIJIDUTEDEFENGGE,ZHEIYANGHUIBIZUOCHENG“DAZHONGLIAN”GENGJIARANGYONGHUXIHUAN。

  (4)产品定位的选择与公司能力息息相关

河内快5   DUIYUCHUCHUANGXINGGONGSILAIJIANGYIBANHUIXUANZECHUIZHILINGYUJINXINGQIERU,BUQIUNENGGOUFUGAIQUANBUDEYONGHU,ZHIQIUZHANWENYIYUZHIDI。ZAIJIAZHIDINGWEISHANGTONGGUOZHENDUIMOUYITEDINGRENQUNTIGONGTEDINGDEJIAZHILAIZHANLINGZHEIYIXIFENSHICHANG。ZHEIYANGBUHUIBEIMOUXIEDAJIAHUOYIXIAZIGANDIAO。MOMO、TANTANDOUSHIZHEIZHONGTAOLU。CONGYUEZUOQI,ZHUANQUHUIYUE、GANYUEDERENDESHIJIANJIAZHI。KeepZESHIQUANZHULEDABUFENDEJIANSHENAIHAOZHE。

河内快5   ZAIFENGGEDINGWEISHANGHENDUOCHUANGYEXINGQIYEYECAIQULINGLEIDEYINGXIAOFENGGE,BIRUDAJIEWANGDEJIANMENG。BIRULUOYONGHAOYIZHIZAIQIANGDIAOWOMENSHIGEXIAOGONGSI。BIRULUOJISIWEIYIZHIYONGHUIXIEQIERONGYIDEZUIRENDEFANGSHIJIANGYIXIEYANSUDEWENTI。BIRUTAIZIFEISHENGZHIJINEIZHONGCAODIANMANMANDEFENGGE。BIRUHUMI,ZHUANZUOLANLINGDESHEJIAO,MINGXIANDEXIANGTUQIXI。KEYIZONGJIECHUYIGEJIELUN,JIUSHIYUEXIAOYUEYAOBUZOUXUNCHANGLU,YINWEIQIANJUNWANMAGUODUMUQIAONENGGUOQUDEMEIJIGE,DABUFENDOUHUISHUAISI。RANGDAJIADOUXIHUANNANDUHENGAO,DANSHIYIDEZUIYIBUFENRENWEIDAIJIAHUOQULINGWAIYIXIERENDEXIAIZEHENJIANDAN,ZHIYAOBAWOHAOXIAXIANBUYAOBEIQINGQUHECHAJIUHAO。DIAOYECENGJINGSHUODE“NINGZUOLIULIAN,BUZUOXIANGJIAO”JIUSHIZHEIGEDAOLI。XIANGJIAOYOUHENDUODETIDAIPIN,DANSHILIULIANJIBENZHAOBUDAOTIDAIPIN。

  1.4 产品方面不得不说的问题——沟通

  GERENGANJUEBUCUNZAIBUKEGOUTONGDEREN,ZHISHIZAIBUTONGDEQINGJINGZHONGGOUTONGDECHENGBENBUTONG。GOUTONGZUIDADEZHANGAIBINGBUZAISHIQINGBENSHEN,ERSHIZAIYUDUIZHEIJIANSHIQINGDELIJIE:

河内快5   SHOUXIANSHILIJIEFANGSHIDEWENTI。BIRUYIGEYONGLIXINGDESIWEIQULIJIE,CONGGEZHONGJIAODUQUPINGGU;YIGEYONGGANXINGDESIWEIQULIJIE,ZHISHUOWOGANJUERUHE;ZHEIJIUXIANGKUAWUZHONGDEJIAOLIU。WOYINXIANGTEBIESHENKEJIUSHIHEYIGECHANPINJINXINGGOUTONG,ZUIHOUTASHUO:“QISHINISHUODEWOJUEDEDOUTINGDUI,DANSHIWOJIUSHIJUEDEZHEIYANGBUHESHI,WOYESHUOBUSHANGLAIWEISHENME,JIUSHIGANJUE……”。ZHEISHIGOUTONGCHENGBENJIUHUIHENGAOLE。WOHAIJIDEWOZUOZIXUNDESHIHOUDAIGUOYIGEBIJIAOGANXINGDEXIAOGUNIANG,DAILESANNIANYEMEIJIBAIGUOLAI。

  HAIYOUBIJIAONANGAODEJIUSHI“YUYANBUTONG”,BIRU:YUNYINGDERENYAOJIJIANZHIRENYUANJINXINGBIAOQIANHUAGUANLI,JICENGYOUZHIXINGBUXIAQU,JIUXIANGTONGGUOJISHUSHOUDUANSHIXIAN,JIZUOGUOMOUYIXINGYEZHIWEIDERENTONGYIDASHANGYIGEHUOJIGEBIAOQIAN。DANZHEIWANQUANMEIBIYAO,RUGUOSHIZHEIGELUOJIZHIJIETONGGUOJIANZHIRENYUANZUOGUODEXINGYEJINXINGGUANLIJIUHAOLE。DANJIUSHISHUOBUMINGBAI。SUOYIJISHUHAISHIBIJIAOHAOGOUTONGDE,QIMADAJIADOUDONGLUOJIZHEIMENTONGYONGYUYAN。ZHIYAOLUOJISHANGSHENGGUOTAJIUKEYILE。“YUYANBUTONG”GENGDUOKENENGCHUXIANZAIYUSHEJIDEGOUTONGSHANG,DANGERENGANJUESHEJIQISHIBUYONGZENMEGOUTONG,JIUSHUOZHENGTIYAOSHENMEFENGGE,XUYAOTUCHUNAXIENEIRONGJIUHAOLE。JIBENDOUNENGSHUCHUYIGECHABUDUODEDONGXI。QIEJISHUOZHEIGEDADIAN,NEIGEXIAODIAN,ZHEIGEYANSERUHERUHE,NEIYANGBARENJIAREHUOLEJIUZHENMEIFAGOUTONGLE。

  YIBANQINGKUANGXIA,MEIGERENDUISUOSHUOLUNTIDEQIANTIJIASHEBUTONG,ZHEISHIJIUZHIYAOBAZIJIDEQIANTIJIASHEXIANSHUOCHULAI,XIANZAIJICHUCENGMIANTONGYIHOUZAILAISHUOXIANGYINGDEWENTI,RUGUOWENTIBIJIAOFUZAJIUQUHEIBANSHANGHUA,ZAIBUXINGJIUHUANYIHUAN,ZAIXIANGYIXIANG,YOUSHIHOUSHIJIANWANGWANGSHINENGRANGWOMENZHAODAOXINDESHIJIAO,HUOZHERUGUOYIXIEWENTIBUSHIHENZHONGYAO,NEIJIUSUITAQUBA,BAJINGLIFANGZAIGENGZHONGYAODESHISHANG。ZHEIXIESHIWOZAIZUOZIXUNDESHIHOUXUEDAODE,NEIJIUSHITAOLUNYIGEWENTI,YIDINGYAOBABEIJINGSHUOQINGCHU,TONGSHIDUISUOTAOLUNDEWENTIJINXINGMINGQUE。BIMIANCHANSHENGRENZHISHANGDEFENQI。HAIYOUJIUSHIBUTONGRENDUITONGYIGECIHUIDELIJIEKENENGBUTONG,ZHEILIFAXIANBUDUIJIESHIYIXIAYEJIUOKLE。LINGWAIHAIYOUYIGEJIUSHILICHANGDEWENTI。LICHANGYOUCHONGTU,NEIJIUMEIBANFALE,ZHINENGTAOJIAHAIJIALE。

  2、运营层面的坑

  HULIANWANGDEYUNYINGKEYIFENWEILIANGDALEI,YILEISHIZHONGXIANSHANG;YILEIZHONGXIANXIA。JIUJIANZHIXINGYELAISHUO,YONGHUZAIXIANSHANGDETIYANSHIFENDUANZAN。DABUFENDETIYANDOULAIZIXIANXIA。SUOYIWOMENGONGSIDEXIANXIAYUNYINGZHANBIHENDA。DANSHIXIANXIAYUNYINGSHIZUINANZUODE。XIANSHANGYUNYINGDETIXIHETAOLUYIJINGXIANGDUICHENGSHU,ZIJIZUO、WAIBAODOUXING,ZHIYAOKENHUAQIAN,HUOZHEHUASHIJIAN、WUXIAXIAN,DOUMEIYOUSHENMEWENTI。XIANXIAYUNYINGNANZUOYINWEIXIANXIASHIDUIRENDEGUANLI。ERGUANLITIXIDEDAJIANZHINENGZIJIYIBUYIBUDEGAO。XIAMIANSHUOYIXIAWOZAIYUNYINGFANGMIANDEZHUYAOTIHUI,YIJIFAXIANDEYIXIEYAOZHUYIDEDIAN。

  2.1先说一下个人感觉比较重要的点

  2.1.1 JIAZHIYUNYINGSHIHEXIN

河内快5   BULUNXIANSHANGYUXIANXIA,CHANPINHUOYUNYING,HEXINDOUSHIMIANXIANGJIAZHIYOUHUATIYAN,DOUKEYIJIANGJIAZHIDECENGCIZUOWEILIDINGYUNYINGJUCUOHUOCHANPINDIEDAIJIEZOUDEDIYIYOUXIANZHIBIAO。ZHISHIBUTONGDEDIFANGYOUHUADEZHUTIYOUSUOBUTONG。ZAIYUNYINGFANGMIAN,TUOLIJIAZHIZUOTUIGUANG,ZUIZHONGZHIHUIZHULANDASHUI,WOMENJIUSHIRUCI,LIUCUNZHANBIFEICHANGDI。

河内快5   WOMENZUOWEIYIGEJIANZHIAPP,ZUIJIBENDEJIAZHISHINENGRANGYONGHUZHAODAOXIANGYAODEZHIWEI,ZAITIGAOYIDIANYAOQIUJIUSHIBAOZHENGZHAODAODEZHIWEIDOUKAOPU,ZUIHOUJIUSHICONGBAOMINGDAOJIESUANZHENGGELIUCHENGDETIYANHENHAO。CONGZHEIGEHEXINJIAZHITIYANCHUFA,YUNYINGDEZHONGDIANSHOUXIANSHIZHIWEI。DIYIDIANYAOZUODESHIZHIWEIDELIANG,DIERDIANYAOZUODESHIZHIWEIDEZHI,DISANDIANZESHIBAOZHENGFUWU,BAOKUOXIANXIAYUYONGHUDEGOUTONG,YIJIXIANSHANGAPPDECAOZUOYUSHIJUETIYANYOUHUA。SUOYICHANPINZAIWOMENGONGSILILUNSHANGSHIYINGGAIPAIZAIDISANYOUXIANJIDE。ZAIYUNYINGCENGMIAN,DIYIYOUXIANJISHITONGGUOZHUAQUFENGFUZHIWEISHU,DIERSHIJIAQIANGZHUAQUGUOCHENGZHONGDEZHIWEISHENHEYIJIWANSHANYONGHUSHOUPIANHOUDEFUWUCHULIJIZHI。DISANSHITISHENGYUKEHUJIECHURENYUANDEFUWUSHUIPING。DANSHINAIHEYOUYUGUANLISHANGHEZIYUANSHANGDEWENTI,ZHUAQUGONGZUOTUIJINLEBANNIANYIRANWUFAYOUXIAOZHIXING。SUOYIWOMENDEAPPDUIYONGHULAISHUOZHIJINYIRANMEIYOUSHENMETAIDADEJIAZHI。

  GUANYUZHIWEIZHUAQUGONGZUOWOZAIYINIANQIANJIUZHUZHANGTUIJIN。DANSHIDANGSHIYUNYINGBUDEXIANGFASHIZHUAQUZHIWEIWUFABAOZHENGZHILIANG,BUXIANGZUODEHEQITAPINGTAIYIYANG,SUOYIBUYUANYITUI。QISHIWOZAIDIAOYANSHIYEYOUYONGHUBIAOSHI,YIQIANYONGDEYIGEAPP,BEIPIANGUOYICIJIUBUYONGLE。DANZHEIBINGBUSHIPUBIANQINGKUANG。DADUOSHURENDOUMINGBAI,PIANZINAERDOUYOU。ERQIERUGUOYONGHUBEIPIANHOURUGUOWOMENNENGGOUBANGZHUTAJINXINGTAOXIN,HUOZHETIGONGJUBAOJIANGLI,HUOZHENENGDINGQIGONGBUPIANZIHEIMINGDAN,YISUZAOJIANZHIBAOWEIZHEDEXINGXIANG。ZHUAQUZHIWEIDEZHEIGEKENGWANQUANKEYIZHUANBIANCHENGYINGXIAODEQIJI。DANSHIYOUYUZHONGZHONGYUANYIN,YIZHITUOLEHAOJIU。XIANZAIHUIGUOTOULAIKAN,QISHIXINGYELIDEAPPZHENZHENGZUODEBIJIAOYOUJIAZHIDE,DUOSHITONGGUOZHUAQUSHOUDUANLAIZUOQILAIDE,BIJINGBDDENENGLISHIYOUXIANDE,WUFATIGONGFENGFUDEZHIWEI,MANZUBULEYONGHUDEJIBENXUQIU。

  ZAIRENHEXINGYEZHONG,GEJIAJINGPINWEIYONGHUTIGONGDEHEXINJIAZHIDOUSHIDATONGXIAOYIDE,RUGUOYAOZUOCHAYIHUADEHUAYIBANYOULIANGTIAOLU,YITIAOSHIGENGYONGXINQUZUO,BIBIERENZUODEGENGHAO。HAIYOUYIGESILUJIUSHIDAZAOXINDEJIAZHI。BIRUXIANGTUANGOUWANGZHANZAOQI,BINGBUXIANGYIBANGOUWUWANGZHANNEIYANGZENGJIASHANGPINSHU,TIGONGGENGDUODEXUANZE。ERSHISHAOSHUDEDIJIASHANGPINRANGDAJIADOUYUANYIQUMAI。JIANZHIXINGYEZHONGYEYOUYIJIAJINGPINCAIYONGLEZHEIZHONGSILU,HENEIKUAI5QUANSHIBIJIAOYOUQUQIEHAOWANDEZHIWEI,HENNENGXIYINYONGHU,DANZHEIJIUYAOQIUBUNENGDANCHUNLIRUNLAIKAOHEBD。

  2.1.2 撰写分析报告是运营不可或缺的一项任务

  FENXIBAOGAODUIYUQIYELAISHUOHAISHIHENZHONGYAODE。KEYIRANGLINGDAOLEJIEDAOQIYINGGAILEJIEDEWENTI,YINQILINGDAODUIMOUXIEWENTIDEZHONGSHI。

河内快5   CHANPINHEYUNYINGZUOWEICHENGBENZHONGXIN,HENDUOSHIHOUDALAOBANSHINENGSHENGJIUSHENG。DANGENBENYUANYINSHIMEIYOUYISHIDAOWENTIDEYANZHONGXING。ZHEISHIJIUXUYAOTONGGUOGEZHONGFENXILAICHUOLAOBANDETONGDIAN。BIRUWOGANGDAOGONGSIDESHIHOUJIUTONGGUOYIPIANJINGPINFENXI,ZHANSHILEWOMENZAIXIANSHANGCENGMIANYUJINGPINDECHAJU,HOULAIHENSHUNLIDEKAIZHANLEYICILAXINHUODONG。ZAIWOLAIZHIQIANWOMENJISHUBUBENLAIDASUANZUOYICILAXINHUODONG,CONGQIANDUANSHEJIDAOHOUDUANKAIFADOUYIJINGZUOHAOLE,DANSHIGANGYAOSHANGXIANYOUBEIDALAOBANKANDIAOLE。JIUQIYUANYINJIUSHIMEIYOUYISHIDAOXIANSHANGDEZHONGYAOXING。ERJINGPINFENXISHIZUINENGGOUCHENGXIANWEIJIGANGONGJU。

  DIERJIUSHIYONGHUDIAOYANBAOGAO,ZHEISHIWODAOGONGSIHOUZUODEDIERGEFENXIBAOGAO。TONGGUOYONGHUSHENFANGHEYUJICENGGONGZUORENYUANDETANHUAFAXIANLE:CDUANFAGONGZIMAN、BDUANFUWUTIYANBUJIADENGWENTI,BINGJINXINGZHENGHEFENXI,YICIRANGLAOBANLEJIEDANGQIANWOMENWEIB、CLIANGDUANTIGONGDEFUWUYOUDUOZAOGAO。MUQIANYONGHUZHISHANGDESIXIANGYIJINGSHENRURENXIN,LAOBANMENYEHUIBIJIAOGUANZHU。SUOYIJIEYONGHUDEKOUSHUOCHUYIXIANYUANGONGMENXIANGSHUODANYOUBUNENGSHUODEWENTIYESHIJIEJUEYUNYINGZHONGSHIJIKUNNANDEYIDATUJING。

  DISANJIUSHIGEXIANGZHIBIAODEFENXIBAOGAO。ZHEIZHONGBAOGAODUIFENXINENGLIDEYAOQIUXIANGDUIJIAOGAO,CHENGBENYEXIANGDUIJIAODA。DANGSHIWOHUALEBANGEYUEJIGONGSIZUOLEDIYICIZHIBIAOFENXIBAOGAO,TONGSHIRANGJISHUDIAOSHUJUYEZHANYONGLE10GERENTIANDEGONGSHI,CHABUDUOYESHI1GEJISHURENYUANBANGEYUEDEGONGZUOSHIJIAN。ZHEIZHONGBAOGAODEMUDEZAIYUTONGGUOSHUJUJIANDEDUIBIFENXIWAJUEGEZHONGWENTICHANSHENGDEYUANYIN。TONGGUOZHEIZHONGFENXI,DECHUYIXIEGUANJIANDIAN。BIRUTONGGUOFENXIFAXIAN,LIUCUNYONGHUSHUYUZHIWEIFABUSHULIANGCHENGZHENGXIANGGUANGUANXI。ZHEIYANGBAOZHANGFABUDEZHIWEISHUJIUCHENGWEIZENGJIALIUCUNLVDEYIDAZHUASHOU。YIBANLAIJIANGTONGGUOExcelZUOTUJIUKEYIFENXICHUHENDUOYOUJIAZHIDEJIELUN。RUGUOYOUSHIJIANYOUNENGLITONGGUOTONGJIFENXIRUANJIANLAIZUODEHUA,SHUJUJIANDEGUANLIANXINGHUIGENGJIADEDINGLIANGHUA。DANSHIYIBANLAIJIANGNEIYANGDESHUJUZHIBIAOHENDUORENSHIKANBUDONGDE,SUOYIZUOCHENGBAOGAODEHUAZAIBIAOXIANLISHANGBURUExcelZUOCHULAIDETUGENGJIAQINGXI。

河内快5   ZUIHOUHAIYOUYIDIANHENZHONGYAODEJIUSHIJINGYINGFENXIBAOGAO。YIBANGONGSIDOUHUIDINGQIXIANGLINGDAOBAOGAOXINZENGYONGHU、LIUCUNYONGHU、DINGDANLIANGDENGJIGEZHONGDIANDEZHIBIAO。DANSHIZHEIZHINENGTIGONGYIGEXIANZHUANG。JINGYINGFENXIZESHIYAOTONGGUOXIJIEZHIBIAODEBIANDONGQINGKUANGJIEDUDANGQIANZHUYAOZHIBIAOBIANDONGDEYUANYIN,MINGQUENAGECHENGSHIZAINAFANGMIANZUODEHAO,NAFANGMIANXUYAOJIAQIANG,ZUIZHONGJICHUDANGQIANYUNYINGCELVEDIAOZHENGDEJIANYI。YOUYUXITONGHAIMEIYOUJIASHANGXIANGYINGSHUJUDEZHANXIANYUDAOCHUGONGNENG,WOMENGONGSIDEJINGYINGFENXIMUQIANHAIMEIYOUKAISHIZUO。DANSHIZHEIKUAINEIRONGDUIYUYOUDUOGEFENGONGSIDEQIYELAISHUOSHIHENZHONGYAODE,YINWEIZHIYAOYOUDUOGEFENGONGSIJIUYOUQUYUFAZHANBUPINGHENGDEWENTICUNZAI。ERJINGYINGFENXIZUIZHONGYAODEJIUSHIBAOLUGEFENGONGSIDEDUANBAN。ZAIPEIHEXIANGYINGDEKAOHEJIZHI,JIUSHIYITAOTISHENGZHENGTIYUNYINGSHUIPINGDEGONGJU。

河内快5   RUGUOXIANGXUEXIFENXIBAOGAODEZHUANXIE,JIANYIDAJIAQUBAIDUWENKUSOUYISOUZHONGGUOYIDONG、DIANXIN、LIANTONGDENEIBUBAOGAO。BIJINGZAIFENXIBAOGAOZHUANXIEFANGMIAN,SANDAYUNYINGSHANGDESHUIPINGSHIZUIGAODE。

  2.1.3 管理体系的建设也要用MVP(最小可行产品)的思路来做

河内快5   RUZHIHOUBUJIUWOJIUJIGONGSITILEYIXIEWANSHANZHIBIAOJIANKONGHEGUANLITIXIDEJIANYI。RANHOUJIUBULELEZHILE。XIANZAIKANLAIDANGSHITIDEFANGSHIYOUHENDADEWENTI。DANGSHISHIANZHAOYIGECHENGSHUQIYEDEBIAOZHUNTIDEYITAOGUANLISHANGXUYAOWANSHANDENEIRONG。ERWOMENHAIYUANDAOBULENEIGECENGMIAN,GEFANGMIANDOUSHI0,ERQIEGEWEILAOBANDUIGUANLITIXIYEDOUBUSHIHENLEJIE,WODEJIANYIJITAMENKANWANZHIHOUYIDINGSHIYILIANMENGBI。

  RUGUOXIANZAIWOZAIQUTIJIANYIDEHUAJIUHUICONGDANGQIANZUIZHONGYAODEJIGEWENTICHUFA,BIRUZHIWEIDEYUNYING、FUWUMANYIDUDETISHENGLIANGGEGUANJIANWENTI,ZHIJIETICHUXIANGYINGDEYOUHUAFANGAN,YIJICHENGBENSHOUYIDEPINGGU。ZHEIYANGYIBUYIBUDECONGGUANJIANLIUCHENGDEGUANLITIXIWANSHANKUOZHANDAOYONGHUGUANTIXI、DUIBIAOGUANLITIXI、ZHISHIGUANLITIXIDENGFANGMIAN,RUNWUXIWUSHENGDEBABAOLEIDAJIANQILAI。ERBUSHIXIANGBAOCAIMINGYIYANGSHUOYOUNAXIEYAOWANSHANDEDIFANG,RANHOUBARENHEPAO。

  ERQIEDUIGUANLITIXIDEDIAOZHENG,ZUIQIADANGDEFANGSHIQISHIYESHICONGXIAOCHURUSHOU,YIDIANYIDIANDEQUGAIBIANXIANYOUDEJIAGOU,BIRUSHUODIAOZHENGZUZHIJIAGOU,RANGFENGONGSICONGXIAOSHOUBUZHISHU,ZHIJIEBIANCHENGGUISHUZONGGONGSI,YOUYUNYING、XIAOSHOUFENGUANGEZIDELINGYU,HENDUOLAOBANYIDINGHUISHIFENJINSHEN。DANSHI,RUGUOXIANSHUOYAOZAIGEDISHIPAIZHUYUNYINGRENYUAN,ZHEIJIUBIJIAOHAOBANLE。RANHOUZAISHUOJIANYIBAMOUJIGEGANGWEIHUAGUIDAOYUNYINGBU,ZAIJIFENGONGSICENGMIANJIA1、2GEYUNYINGFANGMIANDEZHIBIAO。ZHEIMEYIBUYIBUDEGAO。JIUBIJIAORONGYIRANGYUNYINGBUJIAQIANGDUIFENGONGSIDEKONGZHI,ZUIZHONGCONGSHIJISHANGWANCHENGJIEGOUDEDIAOZHENGLE。

  2.1.4 光靠喊话是执行不下去的

河内快5   YUNYINGDEHEXINGERENRENWEISHIZAIZHIXING,HENDUOSHIHOULAOBANZHONGSHIYIJIANSHI,YUNYINGBUXIANGTUIYIJIANSHIZONGSHIKAOHAN。DANSHIYIXIANGONGZUORENYUANDESHIQINGWANGWANGHENDUO,HANDESHIHOUTINGDAOZHUANTOUJIUWANGLE,RANHOUYUNYINGZHUGUANQUMAREN,ZUIHOUYUANLAIZENMEGANHAISHIZENMEGAN。YUANYINJIUSHIHANHUA,MARENWUFACHANSHENGSHIJISHANGHAI。

  JICENGRENYUANSHISHIFENKANZHONGZHIBIAODE,ZAIBUKAOPUDEZHIBIAOYEHUIJINLIQUZUOPIAOLIANG。SUOYIYIGEXINDECUOSHIZUIHAOSHINENGLUOSHIDAOZHIBIAOCENGMIAN,BIRUZAIJIAFENXIANGHEKOUFENXIANGZHONGZENGJIAYIXIENEIRONG,DIAOZHENGYIXIEXIANGGUANZHIBIAODEQUANZHONG。ERQIEYOULEZHIBIAOHAIBUGOU,HAIYAODUIXIANGYINGXINGWEIJINXINGJIANKONG,ZHEIFANGMIANKEYICAIYONGCHOUCHADEFANGSHI。TONGSHIJIANKONGDEGONGZUOBIXUYOUMINGQUEDERENLAIFUZE,ZHEIYANGCAINENGBAOZHENGJIANGUANDAOWEI,JICENGCAIHUIZHENZHENGZHONGSHIQILAI。BUGUOWOMENGONGSIDEYUNYINGBIJIAOQICAN,YUNYINGBUDUIGEFENGONGSIDERENBINGMEIYOUZHIBIAOZHIDINGYUKAOHEDEQUANLI。SUOYISHENZHIYOUJICENGYUANGONGGENYUNYINGZHUGUANGANGSHANGDE。

  RUGUOGUANBULE,HAIYOUYIGEFANGFAJIUSHITIGONGBANGZHUYUZHIDAO,BIRUWOMENZUOLEYIGEQIANDAOJIANGLI、SHANGGANGJIANGLIDEHUODONG。SHANGXIAN1ZHOU,MEISHENMERENCANYU。ZUIHOUYIWEN,HAODUOCHENGSHIDOUMEITUI。HOULAIWOJIUWENYIGEFENGONGSIDEREN:ZHEIGEHUODONGDUIPIPEIGONGZUOSHIYOUBANGZHUDE,WEISHENMEMEIYOUSHIZHETUIYITUI。TAMENSHUOBUZHIDAOZENMETUI。HOULAIWOBANGTAMENXIELEYIGEZAIWEIXINQUNLISHUAQUNDEWENAN,RANGYUNYINGBUDERENFAJIGEFENGONGSIDERENQUSAOQUN,DIERTIANMINGXIANKANDAOCANYUHUODONGDERENZENGJIALE。ZHEIYANG,ZHIXINGDEMENJIANDILE,ZIRANYEJIURONGYIZHIXINGLE。HOULAIWOGENYUNYINGBUDERENJIANYI,YIHOUMEICICHUHUODONG,DOUPEITAOJIALIANGGEDONGXI,YIGESHIZAIWEIXINQUNLIMIANTUIGUANGDEYIDUANHUA,YIGESHIHUODONGDEFAQZUOCHENGH5,ZHEIYANGDAJIATUIGUANGQILAIJIUHUIRONGYIDEDUO。

  QISHIZAIZHIXINGSHANGWOMENGONGSIZUIDADEWENTIZAIYUSIXIANGDEBUTONGYI,YOUYUBAGEFENGONGSIFANGZAIXIAOSHOUBUXIAMIAN,ZUODEDOUSHILAOWUGONGSIDESHIQING,SUOYIDAJIADOUBAZIJIDANGCHENGLAOWUGONGSI,HENDUOYUANGONGJUEDEAPP、OSSXITONGDOUSHILEIZHUI。ERQIEDUIFENGONGSIKAOHEDEGUANJIANZHIBIAOZHIYOULIRUNHEYONGHUSHUZENGZHANGLIANGXIANG。DANQISHISHIYIXIANG。YINWEIWOMENDEYONGHUZENGZHANGDOUSHIKAOXIANGMULADONGDE。SUOYIJICENGDUIAPPDETUIGUANG、HUODONGDETUIGUANGBINGBUGUANXIN。GUANXINDEZHIYOULAXIANGMU,PIPEIJIANZHIRENYUAN。ZHEIGECAISHIZUIDADEWENTI。

  2.2 其他一些需要警惕的坑

  2.2.1 MEIQIANQUEYAOYONGYOUQIANDEFANGSHIZUOTUIGUANG

河内快5   MEIYUSUANYENENGZUOTUIGUANG,WUFEIJIUSHIDUOHUAXIESHIJIANJINGLI,CENGREDIAN、GAOGEXINGHUA、MAREN、DUOGENYONGHULIAOLIAOTIANGAOGAOSHEQU。FANZHENGMEIQIANJIUDEBAZITAIFANGDEDIYIXIE,SUYIXIE,JIECAODUORENGYIXIE。ZUIPADEJIUSHIJISHEBUDEHUAQIANYOUYAOGAOZITAI。

  ZHEILIJUJIGELIZI,XIANSHUOWOMENZUOXINMEITIYUNYINGDEGUNIANG,YIZHIXIANGZHEGAODIANCHUANGXIN,NONGDIANXINHUAYANG,DANSHIMEIQIANMEIZIYUAN,SHENMEYEZUOBUCHULAI。XIANCHENGDEGAOZHUANFAANLIBAIZAINEILIJIUSHIBUYUANYICHAO,SHUOBIERENDOUZHEIMEZUODUOMEIYISIA,ERQIEGONGSICENGMIANBUXIHUANNEIXIEDISUDEDONGXI。QISHIZHIYAONENGBAZIJIDEZITAIFANGXIALAI,KAIJIGEXIAOHAOBUYAOLIANYIXIAYEMEIYOUSHENMEWENTIMA。ERQIEZHEIGEGUNIANGZAIMOSUODEGUOCHENGZHONGYEQUESHIMOCHULEYITIAOHAOLU,JIUSHICENGBAGUAREDIAN,GAOJINRITOUTIAO。YOUYICIHUALEYITIANJIMARONGCHUGUIDESHIZHENGHELEGEFANGMIANDEBAODAOBIANJILEYIXIAJIUYOUJISHIWANDELIULANLIANG。KEXITAJUEDEZHEIYANGZUOBUHAO,JIUMEIZAIZUOXIAQU。BURANYEKEYIKAIPIYIGEBUCUODEXUANCHUANQUDAO。DUICIWODEGANJUEJIUSHIJIECAOHAISIREN。

河内快5   ZAISHUOYUNYINGBUQIANYIZHENXIANGRANGYONGHUZHUANFAWOMENDENEIRONG,ZHUANFAYICI5MAOQIAN。HAIYAOJIETUSHENHEZHILEIDE。RANHOUXIANGBAOZHUANGCHENGJIANZHIRANGLINGDUIZHAORENQUZUO。DANJIAQIANTAIHANSUANLE,GEGECHENGSHIDOUSHUOBUKAOPU,ERQIESHENHECHENGBENYEGAO。QISHIHAISHIZITAIDEWENTI。ZHEISHIDIANXINGDEYOUQIANRENXINTAI。WOGUNIBANGWOZHUANFA,ZHIYUNIZHUANFADAONALIWOKANBUDAOYEGUANBUZHE。DANSHIYOUYUTAIHANSUANGENBENMEIRENNIAO。RUGUOSHIHUANCHENGMEIQIANDEFANGSHIJIUSHIYAOTOUJINGLI,BIRURANGYUNYINGDEXIAOGUNIANGHUANGEYOUDIANYOUHUOXING,YOUBUNEIMEYOUJULIGANDETOUXIANGGENGEGECHENGSHIDEGUANFANGQUNLILIAOLIAOTIAN,FAFADIA。HAOJISHIGEJIBAIRENDEDAQUN,YUNYINGXIALAIWENDINGDEMEICIJIBAIRENDEZHUANFAHAISHIBUCHENGWENTIDE。ERQIECONGXIAOGUOSHANGLAIKANGUJIBIHUAQIANDEGENGHAO。GENGHEKUANGTAIHANSUANHUAQIANDOUHUABUCHUQU。BENLAIWODOUGENYUNYINGDEXIAOGUNIANGGOUTONGHAOLE,KEXIYUNYINGDELINGDAOPAMAFAN,ERQIEHAITEZHEJI,XIWANGLIMAJIANXIAO,ZUIHOUJIUBULELEZHILE。

  2.2.2 新媒体为运营而运营

  ZHEIYIDIANQISHIHEQIANWENSUOSHUODEGENSUIJINGPINSHIYIYANGDE,BIERENYOUDEWOYEYAOYOU。DANQISHIBINGMEIYOUXIANGHAOYAORUHEQUYUNYING。YIWOMENGONGSIWEILI。GONGZHONGHAOMEITIANGENGXINYIXIANEIRONG,RANHOUZUOLEJIGEYUEHUODONGMEISHENMEXIAOGUO,ZHIHOUJIUJIXUMEITIANYIGENG。MEITIANWENZHANGDELIULANLIANGZHIYOUYILIANGBAI。DANSHIQUEZHANYONGLEBANGERENDEGONGZUOSHIJIAN。ZHEIYANGLAIKANQISHIJIUSHIWEIZUOERZUOLE。WEIXINYUNYINGBENZHISHANGSHUOJIUSHIGAOHUODONG。CUJINZHUANFA,DAIRULIULIANGJINXINGAPPTUIGUANG。SHOUZHENEIDIANKELIANDELIULANLIANGQISHIMEIDUODAYONGDE。HUODONGGAOBUQILAIQISHIWANQUANKEYIBUGAO。KEYIBAJINGLIFANGZAI“JINRITOUTIAO”SHANGMIANZUOZUOBAGUAXINWENDEZHENGHEBIANJIYENENGYOUBUCUODEXIAOGUO。

  2.2.3 小众应用靠奖品面向大众做拉新活动

  XIAOZHONGYINGYONGKAOJIANGPINZUOLAXINQISHIJIUSHISAQIANLE,WOMENCENGJINGZUOGUOJICIJIZANSONGJIANGPINDEHUODONG,HUOJIANGDEYIBANDOUSHIZHAORENSHUADEZAN。SUIRANGONGZHONGHAOZHANGLEYIXIEFEN,DANSHIZHENZHENGDAORUAPPZHONGDEJIBENMEIYOU,SUIRANZHIHUALE1WANZUOYOU,DANJIASHANGKAIFASHEJIZHILEIDECHENGBENZENMEYEYOU4WANLE,ZHENDETINGKUI。

河内快5   GERENRENWEIXIAOZHONGYINGYONGRUGUOZHISHIBAOZHENENGLADIANFENERDETAIDU,NENGZHUANHUADUOSHAOKANYUNQIDEHUA,ZUOHUODONGKEYIZHIJIEYONGGEZHONGXINGZUO、CESHI、ZHUANFAXINXIANGSHICHENGZHILEIWANNIANBUBAIDEDASUGENGQUZUOJIUHAO。HUAQIANZHENDEBUZHIDANG。BIJINGCHONGZHEJIANGPINLAIDEHENDUOZHENDEZHISHIWEILENAJIANGPIN。

河内快5   GENGHAODEFANGSHIHAIYINGGAISHIZAIYUZHENDUIRENQUNBENSHENGUANZHUDEDONGXILAIZUO,ZHIQIANKANDAOYIXIEJIANZHIRENYUANHUIZIZHUZAIWEIXINQUNLIZHUANFAPIANZIDEXINXIZHEIQISHIJIUSHIHENHAODEDIAN。RUGUONENGZUOYIGEPIANZIJIELUDEGONGZHONGHAO,XIANGXINKENDINGHAISHINENGGOUHUODEBUSHAOJIANZHIZHEDEGUANZHUDE。ZHISHIGONGSIPAYOUJIUFEN,SUOYIMEITONGYIZUO。

  2.2.4 抽奖活动积分返还比例过高

  ZHEIGEKENGBIJIAOXIJIE,DANZHIYAOYIDIAOJINQUMAFANJIUDALE。ZAIYOUJIFENFANHAIDECHOUJIANGZHONG,JISUANJIANGPINDECHENGBENZUIZHONGYAODESHIJISUANJIFENFANHAIDEBILI。YOUYICIWOMENYAOSHANGYIGEJIFENCHOUJIANGHUODONG,LIMIANYOUJIDANGFANHAIJIFENDEJIANGLI,HAIYOUJIDANGXIANJINJIANGLI。JIEGUOWOYISUAN,JIFENDEFANHAIBILISHI1.1。ZHEIJIUYIWEIZHE,YUECHOUJIFENYUEDUO。ZUIHOUJIUSHICHENGBENWUXIANDA。SUOYIJIFENFANHAIBILIBIXUXIAOYU1,CAINENGBAOZHENGYONGHUBUNENGWUXIANSHUA。ZAIYOUJIFENFANHAIDECHOUJIANGZHONG,CHENGBENJISUANDEGONGSHISHIZHEIYANGDE:MEICICHOUJIANGCHENGBENHUODEXIANJINJIANGLIDEGAILV*XIANJINJIANGLIJINE*(1+JIFENFANHAIBILV+JIFENFANHAIBILIDEERCIFANG+JIFENFANHAIBILVDESANCIFANG+……),SUOYIWEISHIXIANJINJIANGLIDEJINEJUBEIXIYINLI,YIDINGXUYAOKONGZHIHAOJIFENFANHAIBILI。LINGWAIJIUSHIZUOYUNYINGYEYAOHAOHAOFUXIYIXIASHUXUE,BURANHUIBAZIJIKENGSIDE。

河内快5   2.2.5 CUOWUXUANZEDIAOYANSHOUDUAN

  YISHUODAODIAOYAN,HENDUOSHIHOUDAJIAJIUHUIXIANGDAOWENJUAN。QISHIDIAOYANDEFANGSHIYOUHENDUOZHONG。BAOKUOXIANCHANGDIAOYAN、YONGHUSHENFANG、YOUHAOYONGHUZUOTANDENGHENDUOFANGFA。WENJUANYEFENWANGLUOWENJUAN、XIANCHANGTIANXIEWENJUAN、WAIHUWENJUANDENGDUOZHONGFANGSHI。GEZHONGFANGSHIDOUYOUQIBUKETIDAIDEYOUSHI。XUYAOGENJUDIAOYANDEMUDELAIXUNZHAOSHIHEDESHOUDUAN,XUANCUOLESHOUDUANJIEGUOKENDINGDABUDAOYUXIANGDEYAOQIU。

  QIZHONGXIANCHANGDIAOYANSHIZUIMAFAN,DANTONGSHIYESHIZUIXUYAOZUODE。BUQINZIQUXIANCHANGKANKANSHIWUFALEJIEZHENSHIQINGKUANGDE。BIRUYONGHUQUJIANZHIDEZHEIGEGUOCHENG,TAMENDEXINTAI,GUOCHENGZHONGDEGUANZHUDIAN,XIANGMUYUNYINGRENYUANDESHIJIZUOFA,DOUZHINENGQUKAN,QUTIYAN。HAIYOUJIANZHIZHAOGONGZUOSHIHUIYUDAONAXIEWENTI,TONGDIANZAINALI,DOUSHIYAOTONGGUOZIJICHANGSHICAINENGZHIDAODE。SHILEJIEYONGHU,LEJIESHICHANGZUIZHIJIEDEFANGSHI。

  ZAISHUOSHENFANG:YEHENMAFAN,YIGEYONGHUNENGLIAODELIAOYIGEDUOZHONGTOU,BUNENGLIAODEYEHUILIAOGEBANXIAOSHI,ERQIESHIYIDUIYIDE。YOUSHIHOUYIXIERENXIWANGZHIJIEGAOGESHALONGYIQILIAOJIUDELE。DANSHIYIQILIAODESHIHOUHENNANLIAOSHEN。DUIGONGHESIXIALIAODEXINLIZHUANGTAICHABIESHIHENDADE,QUNTITAOLUNHUIYANGAIHENDUODONGXI。DANSHENFANGFANZHENGJIUSHIXIANLIAO。NENGLIAODEGENGJIASHENRU。SUOYIYAOZUOYONGHUHUAXIANGBIXUYAOZUOSHENFANG。BAYONGHUDESHENGHUOXIGUAN,XIHUANSHENMEDENGDENGWATOU。SUIRANDEDAODEHENDUOXINXIKENENGWUFAZHIJIEZHICHENGJUECE,DANSHIBUQUWAZENMEZHIDAONALIYOUWEIZHIDEJINGXINI。

  ZAIYOUJIUSHIYOUHAOYONGHUZUOTAN,ZHAOYIXIEYONGHUGUOLAIYIQILIAO,ZHEIZHONGFANGFADUOSHIZHENDUITEDINGWENTIYUYONGHUQULIAO,SHIYOUZHUTIDE。BIRUSHENMEYANGDEZHIWEIRONGYIBEIKENG,SHENMEYANGDEZHIWEIYIKANJIUTINGHAO,NAZHONGQUDAOZHAOJIANZHIGANJUEGENGKAOPU,YUDAOBUJIQIANDEZENMEBANZHILEIDE,XIANGHUYIQIFAJIUNENGLIAODEGENGKAIDEWENTI。YOUHAOYONGHUZUOTANGUANJIANZAIYUBAKONGMEIGEWENTIDETAOLUNSHIZHANG,BIMIANHUATIBUYAOPAOPIAN。

河内快5   ZUIHOUZAISHUOXIAWENJUAN,ZHEIGEZHUYAOSHIYONGLAIDUIYIXIEJIASHEJINXINGYANZHENGDE。YIBANDOUSHIXUANZETI。ERWENTIDETICHUYIJIXUANXIANGDESHEZHI,HENDACHENGDUSHANGDOUYAOYUANZIDUIYONGHU、DUISHICHANGDELEJIE。ZAIBUSHIHENLEJIEDEQINGKUANGXIA,ZUIHAOXIANZUOXIANCHANGDIAOYAN、YONGHUSHENFANGHEYOUHAOYONGHUZUOTAN,BAXUYAOYANZHENGDEWENTIXIANGQINGCHUZAILAISHEJIWENJUAN。ERQIEWENJUANYEBUSHIYICUERJIUDE,XIANYAOZHAOJIGERENSHITIAN,KANWENTISHIFOUYOUQIYI、SHIFOUYOUXUANXIANGYONGHUBUDANENGFENQINGCHU,XIUGAIHOUZAIDAMIANJIDEFAFANG。ERQIEWENJUANHUISHEJIDAOHENDUOZHIXINGDEWENTI,SUOYISHUIFEICHANGSHEN。KEYITONGGUOYANGBENDEXUANZE、TIANXIEFANGSHIDEXUANZE、ZHIXINGZHUTIDEXUANZE、WENTIDEYINDAOYUSHUNXUDIAOZHENGDECHUXIANGYAODEJIEGUO。QIZHONGYOUQISHIZHIXINGZHUTI,HEYANGBENXUANZE。BIRUYAOZUOMANYIDUDIAOYAN,JIUJUEDUIBUNENGRANGGEFENGONGSIZHIXING,BURANZHIXINGDEJIEGUOYIDINGSHIGAOMANYIDU,NEIXIEBUMANDERENKENENGHENDUODOUSHIWEIJIETONG,MANGYINZHILEIDE。HUOZHEZHIJIEXIANCHANGTIANXIEWENJUANDEHUA,NEIJIANZHIBIJINGDOUSHIYIFANG,KENDINGDOUHUITIANMANYI。JUTITAOLUWANGSHANGYINGGAIDOUNENGZHAODAO,MUDECHUNBUCHUNDOUKEYIQUXUEXIYIXIA。

  2.2.6 管理一刀切,资源平均分,没有试验田

河内快5   GUANLIYIDAOQIEDEWENTIBIJIAOPUBIAN,YIWOMENGONGSIWEILI,ZAIZHIDINGZHIWEIZHUAQUZHENGCESHIYUNYINGBUDINGLEMEICHENGMEITIAN15TIAODEZHIBIAO。DANSHIBEIJINGHECHENGDOUCHABIESHIHENDADE。BULUNCONGJIANZHISHULIANGSHANGHAISHIQITAGEZHONGYINSUSHANGKAN,BEIJINGDEZHUAQULIANGYINGGAIYUANYUANGAOYUCHENGDOUCAIDUI。ZHIDINGZHIBIAOSHIKEYIANZHAOQUYUDERENKOUSHU、JIDONGCHESHULIANGDENGCANKAOSHUJULAISHEDINGGEQUYUDEQUANZHONGFENPEI。ZHEIYANGFENPEIDEJIEGUOCAINENGGENGJIAKEXUE,BUHUICHANSHENGYIXIECHENGSHIBIZHEYANJINGJIUNENGWANCHENG,YIXIECHENGSHIFEIHENDALIQIKENENGHAIWANBUCHENGDEQINGKUANG。

  HAIYOUJIUSHIZIYUANDEPINGJUNFENPEI,BIRUWOMENGONGSIYOUBUSHAOFENGONGSI,ZIYUANFENBUXIANGDUIPINGJUN,BINGMEIYOUSHUOJIMOUGEQUYUTIGONGGENGDUODEZIYUANHUOZHENGCEQINGXIE,JIANGQIJINKUAIFUZHIQILAI。SUOYIMUQIANMEIGECHENGSHIDOUSHIXIAODAXIAONAO。MEIYOUYIGECHENGSHISHIZUODEBIJIAOSHENDE。ERWOMENYIJIABIJIAOQIANGDEJINGPINZESHIXIANBAYIGECHENGSHIZUOSHENZAIJINXINGKUOZHANG,GECHENGSHIYOUMINGXIANDEQIANGRUOZHIFEN。KANSIZAIZHUIQIU“GUANG”,DANSHIJISHANGSHIGUANG、SHENBINGZHONG。

  LINGWAIFENGONGSISHISHICUODEHAODIFANG,YOUDUOSHAOFENGONGSIJIUYOUDUOSHAOSHIYANTIAN,KEYIJINXINGGEZHONGSHIDIAN。BIRU,ZAIMOUYIGECHENGSHIQIANGHUATUIGUANGHEJIYUZHUAQUDEZHIWEIYUNYING,MOUJIGECHENGSHICHANGSHIJINXINGFUWUSHANGTIXIDEJIANLIDENGDENG。ZHEIYANGGEZHONGMOSHINAZHONGKEXINGHENKUAIJIUHUIYOUJIEGUO。DANGONGSISUOYOUJUCUODOUSHITONGYIZHIXING,FENGXIANJIUHUIHENDA,ZUIZHONGYAODESHISHIQULEHENDUOCHANGSHIDEJIHUI。DANGRANWONENGLIJIEDALAOBANSHIPAGEFENGONGSISIXIAGAOCHUWENTI,DANSHIJISHANG,HUICHUWENTIDERENJISHITONGYIGUANLIGAICHUWENTIDEHAISHIHUICHUWENTI。

  3、公司层面的大坑

  SHANGYEHUANJINGZHONGDEYIQIEDOUSHIYONGYUHULIANWANGQIYE。DANSHIYIXIECHUANGYEXINGDEQIYEQIAQIAHUSHILEZHEIXIECHUANTONGDESHANGYELUOJI。BIRUHUSHIJIAZHIYUFUWU、PINFANBIANDONGZHANLVEYUCELVE、GUANLIHUNLUAN、QUEFAXIZHIDESIKAODENGDENG。BENZHISHANGSHUOQIYEYUNYINGYESHISHUYUYUNYINGDEFANCHOU。DANGRAN,ZUOWEICHANPINHUOPUTONGYUNYINGRENYUANHENDUOQINGKUANGXIAKENENGWUFAZHIJIEZAIZHEIXIECENGMIANJINXINGGANYU。DANSHIKEYIJIANYIGONGSICENGMIANJINGTIZHEIXIEWENTI。

  3.1最常见的大坑——快速试错

河内快5   KUAISUSHICUOSHIHULIANWANGLINGYUCHANGSHUODEYIJULAOHUA,YIBANSHIDAQIYEYOUZHONGDUOCHANPINTUICHUSHISUOYONGDEYIGECELVE,XIANSHANG,BUXINGJIUCHE,XINGDEHUAZAITOURUZIYUANMANMANYOUHUA。HUOZHESHIYIGECHANPINZAIXINDEGONGNENGTUICHUSHIXIANSHANGYIGENENGGOUZOUTONGJIBENLIUCHENGDEZUIJIANBAN。KANKANSHIYONGSHUJUZAIJUEDINGZHEIGEGONGNENGSHIFOUYAOBAOLIUHESHENHUA。

  DANSHIJISHANGKUAISUSHICUOZHEIGECELVEDEYINGYONGSHIYOUHENDAJUXIANXINGDE,SHOUXIAN,YIGECHANPIN、YIGEGONGNENGTUICHULAIMEIRENYONGBINGWUFASHUOMINGZHEIGECHANPINBUJUBEIJIAZHI。KENENGSHICHANPINTUIGUANGBUGOUJILI,HUOSHICHANPINDESHIYONGMENJIANPIANGAO,HUOSHIGONGNENGZANGDEBIJIAOSHEN,HUOSHICHANPINJIAZHIMEIYOUCHUANDIJIYONGHUDENGDENG。JIUXIANGZHANGXIAOLONGSHUOWEIXINGANGZUOCHULAIDESHIHOUTAHEBIERENJIESHAOSHUONENGMIANFEIYUYINTONGHUA,JIEGUOMEISHENMERENGANXINGQU。DANSHIHOULAITAGENRENMENSHUOKEYIYAOFUJINDESHUAIGEMEINV。ZHEIYIXIAZIDAJIAJIUGANXINGQULE。SUOYI,SHILEZHIHOUMEIRENYONGBUYIDINGSHICHANPINBENSHENDEWENTI,HAIKENENGSHIHENDUOQITAFANGMIANDEYUANYINSUODAOZHIDE。ZHIYOUQITAFANGMIANBAOZHENGDOUZUODAOWEILE,CAINENGQUEDINGSHICHANPIN、GONGNENGYOUWENTI。SUOYIDUIYUHENDUOCHUCHUANGXINGQIYELAISHUO,KEYIJINXINGMINJIEKAIFA,DANSHIKUAISUSHICUOSHIZUOBUDAODE。ZHIYOUXIANGBATNEIZHONGJUTOU、YOULIULIANG、DUIZIJIDEYONGHUXUQIUYOULEJIE、CHANPIN、YUNYINGRENYUANDOUSHIFENCHENGSHU。ZHEISHISHUOSHICUOCAISHIYOUYIYIDE。

河内快5   ERQIEZUIYAOMINGDESHIXIANZAIYIXIEQIYEJURANBAKUAISUSHICUOYINGYONGDAOLEGONGSICELVECENGMIAN,ZHEIGEFANGXIANGHECELVESHIYIXIA。NEIGEFANGXIANGHECELVESHIYIXIA,SHIJILUNZHIHOUJICENGYUANGONGYEMIHULE,CHUANGKOUQIYECHABUDUOGUOQULE,QIANYECHABUDUOHUAWANLE。CONGCHUANTONGDESHANGYELUOJILAISHUO,FANGXIANGYINGDANGSHIXIANGDUIWENDINGDE,CHAOZHEYIGEFANGXIANGQUNULI,MAYUNCENGSHUOGUO:NINGYAO“SANLIUDECELVE,YILIUDEZHIXING”BUYAO“YILIUDECELVE,SANLIUDEZHIXING”JIUSHIZHEIGEDAOLI,FANGXIANGHECELVEZHIYAOBUSHITAILIPU,ZHIYAOYIZHIZOUXIAQU,KENDINGHUIBIDAOCHULUANZHUANGHUIQIANGDEDUO。

河内快5   SUOYIDUICHUANGYEXINGQIYELAISHUOZUIHAODEFANGSHIBUSHISHICUO,ERSHIMOUDINGERHOUDONG。BIJINGZUOWEIXIAOGONGSIZIYUANSHIYOUXIANDE,BINGMEIYOUTAIDUOCHANGSHIDEJIHUI。

  DANSHIKUAISUSHICUOZAIYINGXIAOFANGSHIDECHANGSHISHANGHAISHIYOUXIAODI,BIRUXIAOYUANYINGXIAOSHIHAIBAO、ZHUOTIEDENGDENGNAXIEXIAOGUOHAOXIAOFANWEIYISHIBIANZHI。SUOYIGERENGANJUEKUAISUSHICUOKEYIKANCHENGSHICHUANTONGDEXIAOFANWEISHIDIAN

  3.2搞大了就容易出现的问题——管理混乱

河内快5   ZHEIGEZHUYAOSHIZHENDUIXIANXIAXIANGDUIJIAOZHONGDEQIYE,BIRUWOMENZUOJIANZHIFUWUDE。YOUYUXIANXIAJIAOZHONG,TUANDUIHUIXIANGDUIDAYIXIE,BIRUWOMENYOUXIAOSHOU、YUNYING、JISHU,SANDABUMEN,ZAIQUANGUOYOU9GEFENGONGSI,SUOYIDUIGONGSIGUANLIFANGMIANDEYAOQIUGENGGAO。DANYOUYUQUEFAXIANGGUANJINGYANHERENCAIZAIYIKAISHIJIUMAIXIALEYINHUAN。

河内快5   3.2.1 ZUZHIJIEGOUHUNLUAN

河内快5   SHUOGUANLI,SHOUXIANYAOSHUOZUZHIJIEGOUDEWENTI,BIRUWOMENGONGSIJIANGQUANGUO9GEFENGONGSIFANGZAIXIAOSHOUBUXIAMIAN,ERFENGONGSIZHONGJIYOUXIAOSHOURENYUAN,YOUYOUYUNYINGFUWURENYUAN。YUNYINGFUWURENYUANDEKAOHEQUANGUIFENGONGSI,JINERYEJIUGUISHUDAOXIAOSHOUBU。ZHEIJIUSHIDEYUNYINGBUMENWUFADUIFUWUJINXINGJIANGUAN。JIEJUSHIFENGONGSIDEYUNYINGTUANDUIZHENGSHIGAIMINGWEISHICHANGZHICHENGTUANDUI,GEXIANGYUYONGHUFUWU、APPYUNYINGXIANGGUANDEZHENGCEWUFAGUANCHEZHIXING,YONGHUTIYANYIZHINANYITISHENG。ZHENGCHANGLAIJIANG,WOMENZUZHIJIEGOUYINGGAISHIGEFENGONGSILINGDAOYUGEBUMENLINGDAOSHIPINGJIGUANXI,XIAOSHOU、YUNYINGBUMENGEZIFENGUANXIANGYINGRENYUANDEKAOHEZHIDU。BUGUOJIRANZUZHIJIEGOUYIJINGDINGLE,YAODIAODEHUAJIUHUIQIANCHEDAOHENDUODERENSHIWENTI。ZAIRENCAIJINQUE,ZIJINJINZHANGDEQINGKUANGXIA,HENDUOQIYEHUIXUANZEXIANCOUHEZHE。SUOYIZUZHIJIEGOURUGUOCHUQIGAOCUOLE,HOUMIANKENENGLIANGAIDEJIHUIDOUMEIYOU。

  3.2.2 定岗定责不清

  ZUZHIJIEGOUZHIXIAJIUSHIDINGGANGDINGZELE,DINGGANGDINGZEQISHIXIANGDUIJIAOXU,MEIGEGANGWEIXUYAOZUOSHENMEQISHISHIYIGEZHIYINXINGDEGANGLING。DANZHEIHENZHONGYAO,YINWEISHIJIGONGZUOZHONGWANGWANGHUICHEPI,HUOZHELINGDAOANPAIYIJIANSHI,YIXIEYUANGONGHUIJUEDEZHEIBUSHIWODEZHIZEFANWEI,CHANSHENGDICHUQINGXU。ZHEIXIEQINGKUANGWANGWANGSHIYOUYUGANGWEIZHIZEBUQINGSUODAOZHIDE。RUGUOGANGWEIZHIZEQINGXIDEHUA,NEIJIUMEISHENMEHAOCHEPIDELE。YAOLIQINGGANGWEIZHIZESHOUXIANXUYAOMINGQUEZHUYAODEYEWULIUCHENG,NEIKUAISHIQINGYINGGAIYOUNAGEGANGZUO,NAXIESHENHEQUANYAOSHANGSHOUZONGBU,NAXIEYINGGAIXIAFANG。ZHEIKUAIYESHIBIJIAORONGYICHUWENTIDE,YINWEILINGDAOYIBANXIHUANCONGLINIANCENGCHUFAXIANGWENTI,DUISHIJIQINGKUANGHUIBUKEBIMIANDECUNZAIYIXIEHUSHI。BIRUWOMENGONGSICHUQIPAGEDISHILUANGAO,JIANGSHANGJIADESHENHEQUANSHANGSHOU,DANSHISHIJISHANGZONGBUYUNYINGBUMENBINGBUQINGCHUGEDISHANGJIADEQINGKUANG,SUOYIYAOSHENHEDESHIHOUJIUWENYIXIAGEDISHI。ZHEIYANGSHENHEQISHIHAISHIGECHENGSHIBAKONGDE,ZHIBUGUORAOLEYIGEQUAN,JIANMANLESHENHEDESUDU。XUERUOLESHANGJIADETIYAN。

  3.2.3 绩效考核体系漏洞较多

  GANGWEIZHIZEXIANGDUIWUXU,NEIMEWUSHIDEJIUYAOSHUJIXIAOKAOHELE。JIXIAOKAOHESHIZHIXINGLIBAOZHANG,XUYAOBAOZHENGZHIBIAOZHIDINGQUANHEKAOHEQUANDETONGYI,BURANJIUHUICHANSHENGSHANGYOUZHENGCEXIAYOUDUICEDEWENTI。DANGRANZHEIYANGZONGBUHUIZENGJIAJIANCHAGANGWEIYUXIANGYINGDEJIANCHAZHIDU,DANZHEISHIBIYAODE,BURANJIUSHICENGCENGCHANSHUI,SHUIDAOQUCHENGLE。WOSUOZAIDEQIYEYOUYUZHEIKUAIYIZHIMEIYOULIQING,SUOYIYUNYINGBUMENDEZHENGCENENGSHISHIXIAQUDELIAOLIAOWUJI,DUIGEFENGONGSIDEYUNYINGRENYUANJIBENSHANGYEHAOWUWEIXIN。TONGSHIZAIZHIBIAODEZHIDINGSHANG,CHENGZHANGXINGQIYEWANGWANGHUIMIANLINYIGEWENTI:MOZHESHITOUGUOHEMIANLINHENDUOBUQUEDINGXING,DANZHIBIAOBUYIFANFUDIAOZHENG。ZHEIGEWENTIYAOJIEJUEZHIYAOBAOYICENGJIKE。BIRUKOUFENXIANGZHONGKEYIYOU:YANZHONGFUWUSHIGU、PUTONGFUWUWENTIZHEIXIEBIJIAOHENGDINGDEXIANGMU,RANHOUJUTITIAOMUGENJUSHIJIQINGKUANGJINXINGZENGJIAN。LINGYIFANGMIAN,DUIZONGHEXINGTUANDUI,SHIXUYAOJINXINGDUOMUBIAOGUANLIDE。RUGUOFENGONGSIZHISHIXIAOSHOUTUANDUI,NEIMEGUIZAISHICHANGBUXIAMIAN,CONGDANYIDEXIAOSHOUWEIDUJINXINGKAOHEMEISHENMEWENTI。DANSHIDUIYUYIGETONGSHIMIANDUIB、CLIANGDUAN、QIECHENGDANZHEAPPYINLIURENWUYUYONGHUFUWUDEFENGONGSILAISHUO,JIUXUYAOJINXINGDUOWEIDUDEKAOHELE,BURANFENGONGSILINGDAOJIUHUIZIDONGHUSHIZHIBIAOWAIYINGCHENGDANDEZHINENG。

  3.2.4 重点部门协作失调

  GUANLISHANGHAIYOUYIGEHENZHONGYAODEWENTIJIUSHIKUABUMENXIEZUO。XIANZAIHENDUOHULIANWANGQIYECHANPINHEYUNYINGHUIFENCHENGLIANGGEBUMEN,YUNYINGZUOTUIGUANG,CHANPINZUOAPP,ZHEIQISHIHUICHANSHENGHENDUOWENTI。BIRUCHANPINJINGLISHIGESHABAITIANXIAOQINGXIN、YUNYINGSHIGEWUYAOWANG。ZHEIYANGYONGHUDECHANPINRENZHITIYANHECHANPINSHIYONGTIYANJIUHUICUNZAIHENDADECHAYI。QISHICHANPINHEYUNYINGLIANGGEBUMENZUIHAODEQINGKUANGSHIXINGCHENGYIFANGZHUDAO、YIFANGZHIXINGDEHEZUOGUANXI。SHEIQUZHUDAOSHEIBINGBUZHONGYAO。ZHONGYAODESHIYIDINGYAOYOUYIGEZHUDAOFANG。YOURENKENENGHUIRENWEIPIANCHANPINDEQIYEYICHANPINZHUDAO、PIANYEWUDEQIYEYOUYUNYINGZHUDAO。DANSHIJISHANGCHUANGYEXINGQIYEZAIZHAOPINSHIWANGWANGSHIKEYUERBUKEQIUDE。ZHEISHINAGETUANDUISHILIJIAOQIANGJIUKEYIRANGNEIGETUANDUIJINXINGZHUDAO。KENENGZHONGYEWUDEQIYEZHAODAOLEYIGEBUCUODECHANPINTUANDUI,ZHEISHIJIUZHINENGRANGCHANPINTUANDUIZUOZHUDAOLE。BIRUWOMENGONGSIJIUSHIZHEIYANG,YUNYINGTUANDUICHENGSHUDUBICHANPINTUANDUIHENDIHENDUO。ZHEISHISUIRANDALAOBANXIWANGDAJIANENGGOUGESIQIZHI,CHANPINBUYAOGUODUOGANYUYUNYING。DANSHIJISHANGCHANPINHEYUNYINGDUIJIESHIHAISHIYAOJIAOTAMENZENMEZUO,DANSHIHAISHIHUIYOUHENDUOFENQI。RANHOUJIUHUICHUXIANHENDUONEIHAO。SUOYISHIJIQINGKUANGCAISHIZUIZHONGYAODE。ZHEISHIWOCONGZIXUNLINGYUDAOJUTIZUOSHIDEGANGWEIDEDAODEZUISHENKEDETIHUI。

  3.2.5 团队劣化

河内快5   ZHEIXIENIAN,ZUOHULIANWANGDEHENDUODOUXIHUANSHUADAN,ZHEIZAIHENDUOGUANJIANJIEDIANSHANGSHIBIXUDE。DANSHISHUAZHIQIANYIDINGYAOZUOHAOSIXIANGGONGZUO。BURANHENKENENGHUIBATUANDUISHUAHUILE。WOSUOZAIDEQIYEJIUSHIZHEIYANG。JINGGUODAGUIMOSHUADANZHIHOU,HENDUOJICENGXIAOSHOURENYUANHUIJUEDEHULIANWANGGONGSIJIUSHIHUAQIANDE,BUYONGZHENGQIAN。SUOYIYOULIRUNDEDANZIHENZHANGYIDUANSHIJIANNEIDOUMEIYOU,ZUIHOUGONGSILAILEYICHANGDAHUANXUE。ZHAOYIGEXINDESHICHANGZONGJIAN。CAIZHONGXINJIANLIQILEYIGEXIAOSHOUTUANDUI。DANGSHIHENDUOXIAOSHOUCHUQUZHAOGONGZUODESUQIUJIUSHINENGSHUADAN。SUIRANGONGSICENGMIANMINGBAISHUADANZHISHIZANSHIXINGWEI,DANSHIJICENGYUANGONGBUYIDINGMINGBAI。ERQIEJIUSUANMINGBAI。HAOZHUANDEQIANZHUANLEYIZHENZHIHOUXINTAIDENGDENGFANGMIANYEJIUBIANLE。ZUOGEBUQIADANGDEBIFANG。RANGGONGRENZUOXIAOJIERONGYI;DANRANGXIAOJIEZUOHUIGONGRENJIUHENNANLE。

  3.3人性的黑洞——向生而死

河内快5   DIAOYANHOUFAXIANJIANZHIZHEIGELINGYU,YONGHUSHENGMINGZHOUQIHENDUAN,ZAIXUEXIAODEBIYELEHUOZHESHIZHAODAOWENDINGDESHIXILEJIUBUZUOLE。SHEHUISHANGDEZIRANYEDOUSHIXIANGZHAOWENDINGDEGONGZUO。SUOYIZHEIGESHICHANGSHIYIGEDONGTAIDESHICHANG,BUDUANYOUXINRENJINRU,BUDUANDEYOULAORENTUICHU。SUOYI,ZAIZHEIGESHICHANGZHONGZUIZHONGYAODEJIUSHIPINPAIHEKOUBEI。RANGJIANZHIXINRENYIJINLAIJIUZHIDAOYAOZHAOJIANZHIQUNAJIAPINGTAIJIUHAO。XIANGYINGDEPINPAIXINGCHENGHOUBDUANDETUOZHANYEHUIBIANDERONGYI。

  SUOYIZHEIGESHICHANGYAODAXIALAI,YIGESHIYAOSHENGENGQUYU,LINGYIGESHIYAODAZAOKOUBEI。DANSHIZHEIXIEDOUYAOHUAQIAN,RUGUOZHEIXIEMEIJIANXIAOQIANHUAWANLENEIJIUZHENWANWANLE,RUGUOJINLIANGSHENGZHEQIANJIUNENGDUOHUOYIZHEN。SUOYIWOSUOZAIDEGONGSIJIANGJIANZHISHICHANGKANCHENGSHIYICHANGCHIJIUZHAN。ZHIYAOBADUISHOUDOUAOSILE,SHENGXIALAIJIUXINGLE。DANSHIHENBUQIAODESHIWOMENZHEIGEXINGYEZHONGYOUYIGEZHONGLIANGJIDEJINGZHENGDUISHOU。SUOYI,WEILEYANZHANGCUNHUODESHIJIAN,LAOBANYIZHIZAIQIANGDIAOYINGLI。XIWANGGEFENGONGSINENGTONGGUOTIGONGJIANZHIZHAOPINFUWUGOUYANGHUOZIJI。CONGZHEIGEJIAODUJIANGWOMENDEJINGZHENGDUISHOUJIUBUSHIJIANZHIPINGTAI,ERSHIYIZHAGENDUONIANDELAOWUGONGSIHELINGDUI,ERQIEZHEIGESHICHANGYOUHENFUZADEGUANXIWANGLUO,BINGQIEZHEIGESHICHANGHAIZAISUOSHUI,SUOYIQINGKUANGBINGBULEGUAN。

河内快5   YOUYUGONGSIJIANGJINGLIDOUFANGZAILEYINGLISHANGMIAN,SUOYIWOMENDEZHIWEIJIAGEYUSHICHANGDESHUIPINGJIBENCHIPING,BINGMEIYOUZHIWEISHANGDEYOUSHI。TONGSHI,FUWUSHANGYOUYUQUEFAJIANGUANYUZHIDAOSHIDEYONGHUTIYANYEBIJIAOCHA,YIZHIYUMOUXIECHENGSHIDEZHIWEIYUNYINGRENYUANZAIZHAOPINJIANZHISHIDOUBUGANSHUOSHIWOMENGONGSIDEZHIWEI。ZAIAPPDEYUNYINGSHANG,YOUYUYUNYINGBUMENSUOZHIDINGDEZHUAQUZHENGCEBUNENGDEDAOYANGEDESHISHI,SHIDEBUFENCHENGSHIZHIWEISHULIANGHENSHAO, APPDUIYONGHULAISHUONANYITIGONGYINGYOUDEJIAZHI。SUOYIPINPAI、KOUBEIDOUMEIYOUJIANLI,APPSHANGDELIULIANGYESHIFENXISHAO。

河内快5   WOMINGBAI,WOMENDALAOBANBUSHIBUXIANGGAOHAOFUWU,JIANLIKOUBEI。ZHEIYIQIEDEYUANYINQISHIZHISHIXIWANGHUODEGENGJIUYIXIE,ZHISHIDANXINSHIQUCUNLIANG,DANSHIJISHANG,JIEZHIMUQIANYIJINGLUXUCHELEHAOJIGEFENGONGSILE。

河内快5   XIANGFANQISHISHANGYESHEHUIHENDUOANLIDOUSHIXIANGSIERSHENG。BIRUHENDUOCHUANGYEZHEYONGYIDUOBANDEQIANQUZUOYINGXIAO,QUDAPINPAI,YICILAIJULONGGELEIZIYUAN。SUIRANZHEIYANGSIDEGAILVBINGBUDI,DANSHIZHEIYANGSHENGDEKENENGXINGHUIGENGDA。

  后记

  NENGGOUJINRUZHEIGEHULIANWANGXINGYEHAIYAOGANXIEWOMENZHIQIANDECHANPINZONGJIANYIJIXIANZAIDELAOBAN。TAMENBUJINRANGWOJINRULEZHEIGEXINGYE,TONGSHIHAIJIYULEHENDADEZIYOUKONGJIAN,SHIDEWONENGJIESHOUDAOGEGECENGMIANDEXINXI。LEJIEDAOGEFANGMIANDEKENG。ZHEIYILUDIEDIEZHUANGZHUANGZOUGUOLAI,HUITOUKANKANZHIYOUWUSHUDEKENG。RUZHIDIYIGEYUEWOMENLAOBANJIUGENWOSHUO:WOBUHUIJINISHENMEZHIWEI,DANSHIWOXIWANGNINENGTONGGUOZIJIDENENGLIHUOQUDAJIADEZHICHI,CHANPINJINGLIJIUSHIZHEIYANG,YONGPUTONGYUANGONGDEJIAOSEBANCEOYAOBANDESHI。DANSHIHENKEXI,WOMEIYOUCHENGGONG。ZHEILIYAOXIANGWODELAOBANSHUOSHENGBAOQIAN,GUFULETADEQIWANG。ZHEILIYOUGUANLIDEWENTI,YOUTUANDUIZONGZONGHENENGLIDEWENTI,YOUSHICHANGDEWENTI。DANSHICONGZISHENCHUFA,DIYICENGDEWENTIJIUSHIWOMEIYOUBIKAIZHEIXIEKENG。DIERCENGDEWENTIJIUSHIWEINENGSHUOFU、ZUJIANYIGETONGMENG,RUGUOBUNENGSHUOFUTARENJIESHOU,ZIJIRENSHIDAOZAIDUODEWENTIYEMEIYOUYONG。

河内快5   RUGUODANGCHUDAOGONGSISHIJIUHEYIQIANDECHANPINZONGJIANYIQIZHUZHANGJIANHUACHANPIN、KONGZHIJISHUTUANDUIKUOZHANG;RUGUOJIZAOZHIDINGCHUYUNYINGFANGAN,CUANDUOLAOBANJIANGYUNYINGBUSHEZAIBEIJING。HUOXUJIEGUOYOUKENENGHUIBUTONG。DANKEXIYIJINGMEIYOURUGUOLE,SHIJIANBUDENGREN,GUOQUDEYEJIUGUOQULE。XIWANGKANDAOWENZHANGDEGEWEIPENGYOUNENGGOUBIMIANZAIYUDAOWOSUOTIDAODEGEZHONGKENG。RUGUOYOUBUTONGYIJIANYEHUANYINGPAIZHUAN。

  YUANZUOZHE:YINCHONGYUN YOUXIANG:13488864626@139.com,WEIXIN:yinchongyun


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