河内快5


欢迎进入十步芳草网络营销培训学院官方网站!
先人一步,成功离我们更近!
石家庄网络营销培训电话: 15511875163


网络营销培训费用

十步芳草网络营销培训学院

KECHENGNEIRONG:SEOYOUHUA/SEMJINGJIA/DOUYINKECHENGPEIXUN

河内快5 KECHENGSHIJIAN:15-30TIAN

河内快5 SHANGKESHIJIAN:XIANXIAPEIXUNBAN MEITIAN5GEXIAOSHI

河内快5 DANMENKECHENGFEIYONG:2980

地址:石家庄建设大街东海国际18a2十步芳草营销学院③群

联系我们

十步芳草网络营销培训学院

DIAN HUA:15511875163

YOU XIANG:513199118@qq.com

DIZHI:SHIJIAZHUANGJIANSHEDAJIEDONGHAIGUOJI18a2

网络推广技巧

石家庄百度关键词推广公司:关键词竞价排名是什么意思

发布时间:2018-10-10 19:25:09

  什么是竞价排名

河内快5   JINGJIAPAIMINGSHIYIZHONGANXIAOGUOFUFEIDEWANGLUOTUIGUANGFANGSHI,TADEYINGXIAOFANGSHIYOUBAIDUZAIGUONEILVXIANTUICHU,ZHIHOUBAOKUOGUGE、YAHUZAINEIDEGUONEIZHUMINGSOUSUOYINQINGWANGZHANQUANBUSHIYONGLEJINGJIAPAIMINGDEYINGXIAOMOSHI,QIZHONGBAIDUDEJINGJIAPAIMINGSHOURUYIJINGDADAOLEQIZONGSHOURUDE90%YISHANG。JINGJIAPAIMINGANZHAOFUFEIZUIGAOZHEPAIMINGKAOQIANDEYUANZE,DUIGOUMAILETONGYIGUANJIANCIDEWANGZHANJINXINGPAIMINGDEYIZHONGFANGSHI。

  竞价排名的背景

河内快5   ZICONGOvetureZUIXIANCHUANGZAOBINGYINGYONGLEGUANJIANZIGUANGGAOJINGJIAPAIMAIDEYINGLIMOSHIZHIHOU,SOUSUOYINQINGCHEDIJIEJUELEZHIYOUYONGHUERMEIYOUKEHUDEWENTI。QIYEZAIGOUMAIJINGJIAPAIMINGFUWUZHIHOUTONGGUOZHUCEYIDINGSHULIANGDEGUANJIANCI,QITUIGUANGXINXIJIUHUILVXIANCHUXIANZAIWANGMINXIANGYINGDESOUSUOJIEGUOZHONG。MEIXIYINYIGEQIANZAIDEKEHUFANGWEN,QIYEZHIXUWEICIZHIFUZUIDI3MAOQIANDEFEIYONG。JINGJIAPAIMINGDEYOUSHIZAIYUCANYUJINGJIAPAIMINGDEQIYETONGGUOBAZIJIDEXINXIPAIZAIXIANZHUDEYEMIANSHANGERDADAO“RANGKEHUZHAODAONI”DEXIAOGUO。SOUSUOYINQINGSHIXIANLEDUIKEHUDEZIRANFENLIU,SHIKEHUHEQIYEZHIJIANXINGCHENGYIZHONGHUDONG,BAITUOLECHUANTONGDIANSHI、BAOZHIGUANGGAODEYIDUIDUODEXINGSHI,GENGJIAYOUZHENDUIXINGDEXIANGYOUXUYAODEKEHUTUIGUANGZIJIDECHANPIN。

  TONGSHI,JINGJIAPAIMINGDEJIAGEXIANGDUIYUDIANSHIDEHUANGJINSHIDUAN、BAOZHIDEXIANZHUBANMIANLAISHUOJIAGEGENGJIADILIAN。SUIZHEWANGLUOFAZHANJIWANGMINSHULIANGDEZENGDUO,GENGDUODEZHONGXIAOQIYERENSHIDAOWANGLUODUIYUZIWOFAZHANDEZHONGYAOXINGBINGKAISHICANYUDAOJINGJIAPAIMINGDANGZHONGLAI。JINGJIAPAIMINGZHIDUYINGYONGYUSOUSUOYINQINGYIDUBEIYEJIEYUWEIZHONGXIAOQIYEFAZHANDELIQI,CHUANGZAOLEBAOKUOTAOBAOWANGZAINEIDEYIGEYOUYIGEDEHUIHUANGYEJI。2005NIAN5YUE,XINXICHANYEBUXIASHUPINGCEJIGOUSAIDIPINGCEFABUDE《ZHONGGUOWANGLUOYINGXIAOFUWUSHICHANGZHUANGKUANGDIAOYANBAOGAO》ZHICHU,MUQIANZAIGUONEIFADADIQU,YIYOU80.97%DEQIYESHIYONGGUOWANGLUOYINGXIAOFUWU,YOU50.14%QIYEYIJINGGOUMAIHUODASUANGOUMAIBAIDUJINGJIAPAIMINGFUWU。RANERJIUSHIZHEIZHONGJINGJIYOUXIAODEYINGXIAOMOSHIQUEZAIJINNIANDESANLUNAIFENSHIJIANZHONGBEIQIANCHECHULAI,BAIDUBEIJUANRUJUDADEDAODEXUANWOZHIZHONG,JINGJIAPAIMINGZHIDUDESHANGYEMOSHIYEKAISHISHOUDAOZHIYI。

  竞价排名是一种商业广告

河内快5   JU《GUANGGAOFA》DIERTIAODIERKUAN:BENFASUOCHENGGUANGGAO,SHIZHISHANGPINJINGYINGZHEHUOZHEFUWUTIGONGZHECHENGDANFEIYONG,TONGGUOYIDINGMEIJIEHEXINGSHIZHIJIEHUOZHEJIANJIEDIJIESHAOZIJISUOTUIXIAODESHANGPINHUOZHESUOTIGONGDEFUWUDESHANGYEGUANGGAO。JINGJIAPAIMINGJISOUSUOYINQINGSHANGTONGGUOYONGHUFUFEIDEGAODIWEIBIAOZHUN,JUEDINGKEHUDUITONGYIGUANJIANCIDEZAIQISOUSUOWANGZHANSHANGDEYOUXIANPAILIEXULIE。TONGSHI,QIFUHESHANGYEGUANGGAODEYIBANTEDIAN:

  1.以营利为目的

  JINGJIAPAIMINGSHIYIZHONGZAISOUSUOYINQINGZIRANSUANFAJICHUSHANGRENGONGGANYUDEJIEGUO,QIZHUYAOMUDESHIWEILEHUOQUSHOUYI,BAIDUGONGSINIANSHOUYIDE90%YISHANGLAIZI“JINGJIAPAIMING”。JUBAIDUGUANWANGJIESHAO:BAIDUTUIGUANGSHIYIZHONGANXIAOGUOFUFEIDEWANGLUOTUIGUANGFANGSHI,YONGSHAOLIANGDETOURUJIUKEYIJIQIYEDAILAIDALIANGDEQIANZAIKEHU,YOUXIAOTISHENGQIYEXIAOSHOUEHEPINPAIZHIMINGDU。

  2.传播商业信息

河内快5   JINGJIAPAIMINGFUWUBIAOMIANSHANGSHICHUSHOUGUANJIANCI,BEIHOUQISHISHIPAIMAIGUANGGAOWEI,LEISIYUZHONGYANGDIANSHITAIDEHUANGJINSHIDUANZHAOBIAO。 ZHUYAOMUDEZAIYUWEIKEHUWANGZHANTUIJIESHANGPIN,TIGAOMUBIAOWANGZHANDEDIANJILV,XIYINXIAOFEIZHEGOUMAIXIANGGUANFUWUHESHANGPIN。JINGJIAPAIMINGDEBEIHOUSHIZHUYILIJINGJI,JIRUHEPEIZHIQIYEXIANYOUDEZIYUAN,YIZUIXIAODECHENGBENQUXIYINKEHUDEZHUYILI,PEIYANGQIQIANZAIDEXIAOFEIQUNTI,HUODEZUIDADEWEILAIWUXINGZIBEN,JIJINGYINGXIAOFEIZHEDEZHUYILI。

  3.需要支付广告费用

河内快5   DUICI,BAIDUGONGSIYOUZHUANMENDESHOUFEIMOSHIJIESHI:DUIYUSHOUCIKAIHUDEKEHU,XUYAOYICIXINGJIAONA9000YUAN,QIZHONG8000YUANSHIKEHUYUCUNDETUIGUANGFEIYONG,1000SHIFUWUFEI。KAITONGFUWUHOU,KEHUZIZHUXUANZEGUANJIANCISHEJITOUFANGJIHUA,DANGSOUSUOYONGHUDIANJIKEHUDETUIGUANGXINXICHAKANXIANGXIXINXISHI,HUICONGYUCUNTUIGUANGFEIZHONGSHOUQUYICIDIANJIDEFEIYONG,MEICIDIANJIDEJIAGEYOUKEHUGENJUZIJIDESHIJITUIGUANGXUQIUZIZHUJUEDING,KEHUKEYITONGGUODIAOZHENGTOUFANGYUSUANDEFANGSHIZIZHUKONGZHITUIGUANGHUAFEI。DANGZHANGHUZHONGYUCUNTUIGUANGFEIYONGWANHOU,KEHUKEYIGENJUQINGKUANGJINXINGXUFEI。

  4.通过一定的媒介和形式

  WANGLUOYIJINGCHENGWEIYUDIANSHI、BAOZHI、ZAZHIHEGUANGBOBINGJIAQIQUDEDIWUDAMEITI。WANGLUODEKAIFANGSHI、XUNJIEXING、HUDONGXING,SHIDEXINXICHUANBOZAIMOUXIEFANGMIANHAIYOUYUCHUANTONGMEITI。DANGEGULIDEZHONGXIAOWANGZHAN,RUHEZAIZHONGDUOWANGZHANZHONGTUOYINGERCHU,XIYINSHOUZHONGDEYANQIU,SOUSUOYINQINGDEZHIYINZUOYONGZAIQIZHONGBANYANLEZHONGYAOYIHUAN。ZHENGSHITONGGUOSOUSUOYINQINGDEZHIYIN,JIAQILEMUBIAOWANGZHANYUXIAOFEIZHEZHIJIANDEYIDAOQIAOLIANG。

  竞价排名实际上是一种人工干预

河内快5   YOUXUEZHERENWEI:JINGJIAPAIMINGFUWUBUSHIFALVYIYISHANGDEGUANGGAOXINGWEI。SOUSUOYINQINGSHANGZAIJINGJIAPAIMINGFUWUZHONGJINJINSHILIANJIEKEHUDEWANGZHAN,ZHIYOUBEILIANJIEDEKEHUWANGZHANCAIKENENGZHENZHENGDEQIDAOJIESHAOCHANPINDEZUOYONG。WANGZHANLIANJIEZUOWEIWANGMINFANGWENWANGZHANDEWEIYIRENKOU,QILIYINGCHENGWEIWANGZHANGOUCHENGZHONGBUKEHUOQUEDEYIGEZHONGYAOBUFEN。ZAIHAILIANGDEWANGLUOXINXIZHONG,SOUSUOXIANSHIHOUDELIANJIE,JUYOUQIANGDADEZHIYINZUOYONG,YOUQIDUIYUWANGLUOZHONGCUNZAIDEJUEDADUOSHUDEZHONGXIAOXINGWANGZHAN。BAIZAIZHONGDUOWANGZHANMIANQIANDEYIGEXIANSHIWENTISHI,WANGZHANLIULIANGDEFANGWENRUKOUYIJINGBEIGEDASOUSUOJUTOUSUOLONGDUAN,WANGZHANDESHENGSHADAQUANSHISHISHANGYIJINGBEIZHANGWOZAILEBIERENSHOUZHONG。YIDANBEISOUSUOYINQING“PINGBI”,JIUHENYOUKENENGDAOZHIWANGZHANSHIQULIULIANG。DUIYUSOUSUOYINQING“JINGJIAPAIMING”DEFANGSHI,ZHONGXIAOWANGZHANSUIRANFENFENBUPING,DANWEILESHENGCUNDADUOSHUDOUGANNUBUGANYAN,ZHIYOURENQITUNSHENGDIJIAO“BAOHUFEI”。

河内快5   TONGSHI,GAIXUEZHEHAIRENWEI:JINGJIAPAIMINGSHIZHISHANGSHIJIANGYIYOUDELIANJIEJINXINGYOUXIANPAIXU,ZHEIZHONGXINGWEIBENZHISHANGJIUSHIDUIHANYOUTARENSHANGBIAODEWANGZHIJINXINGLIANJIEDEXINGWEI,RUGUOTABEIRENDINGWEISHANGBIAOQINQUAN,JIUYIWEIZHESUOYOUDUIHANYOUTARENSHANGBIAODEWANGZHANJINXINGLIANJIEDEXINGWEIDOUGOUCHENGQINQUAN。 XIANRAN,GAIXUEZHEHULVELEJINGJIAPAIMINGDEHEXINYAOSU:RENGONGGANYU。ZHEILIDERENGONGGANYUZHUYAOFENWEILIANGGEBUFEN:

  1.强行法要求和政治因素考量

河内快5   YINWEIWANGLUODEBIANJIE,SHIDERENMENHUOQUXINXIBIANDEGENGJIARONGYI,YUCITONGSHI,HUANG、DU、DUXINXIDECHUANBOZAOYICHAOYUESHENGJIE、GUOJIEZAIWANGSHANGSIYIFANLAN,WANGLUOLIANGHAOZHIXUDEJIANLI,BIXUYILAIRENGONGGANYUDUICILEIXINXIJINXINGPINGBI。LINGWAI,BUTONGDEGUOJIAYOUYUYISHIXINGTAIJIFAZHANGUIJIDECHAYI,DUIHENDUOWENTIYOUBUTONGDEGUANDIAN。GEGUOHUICHUYUZHENGZHIYINSUKAOLIANG,DUIYUYIXIETESHUDEMINGANCIHUIJINXINGPINGBI,YIJIZAIFEICHANGSHIQICAIQUDEYINGDUICUOSHI(RUZAIBAIDUSOUSUO“XINJIANGBAOLUAN”,HUICHUXIANTISHI“GENJUXIANGGUANFALVFAGUIHEZHENGCE,BUFENSOUSUOJIEGUOWEIYUXIANSHI。”

  2.商业利益驱动

  (1)JINGJIAPAIMINGTONGGUO“JIAGAOZHEDE”DEYUANZE,JIANGXIANGGUANHEZUOFANGDEXINXIZAIWANGZHANSHANGPAILIEYOUXIAN。GENJU“YIBANRENTONGCHANGZHIHUIFANGWENQIANSANGEPAILIE”YUANZE,XIANRANHUIJIHEZUOFANGDAILAIJUDADESHANGYELIYI,DANGRANZHEILIMIANBUKEBIMIANDEHUIJIANGBUFENSHANGYEXUJIAQIZHAGUANGGAOPAIMINGKAOQIAN,SHIDEPUTONGMINZHONGZENGDALESHANGDANGSHOUPIANDEJILV。JIYUCI,2008NIANYAZHOUZUIDADEZAIXIANJIAOYIPINGTAI“TAOBAO”PINGBIBAIDUSOUSUO。

  (2)EYIRENGONGGANYU。BUFENQIYECHUZIQINGQIUSOUSUOYINQINGGONGSIPINGBIGAIGONGSIFUMIANXINWENDESOUSUOJIEGUO。CILEISHIJIANZUIWEIDIANXINGDEJIUSHI,2008NIANSANLUGONGSICHUZI300WANQINGQIUBAIDUPINGBIGAIGONGSI“SANJUQINGANSHIJIAN”DESOUSUOJIEGUO。

河内快5   RUGUOMEIYOURENGONGGANYU,QUANBUSHIJIQISHIBIEZIRANSUANFADEJIEGUO,GAIXUEZHEDEYISHANGGUANDIANSHIKEYICHENGLIDE。DANSHI,XIANSHIZHONGJUEDABUFENWEIGUIQINQUANXINGWEI,SHICHUYUSHANGYELIYIQUDONGXINGDE,YIBANMINZHONGCHUYUDUI“JIQI”DEXINREN,HUIZAOCHENGDALIANGDECAICHANSUNSHI,DUICIBUFENBIANSHIFALVGUIZHIZHIZHONGDIANSUOZAI。

  竞价排名的经济机理

  GUANGGAOXIAOGUO,ZHEICHENGWEIJINGJIAPAIMINGDESHANGJI。GUANGYIERYAN,“JINGJIAPAIMING”(paid placement)KEYISHUOSHI“GUANJIANCI”JINGJIAGUANGGAODETONGCHENG,BAOKUOGUGE、YAHUHEBAIDUJINGJIAPAIMINGDENG。XIAYIERYAN,JINGJIAPAIMINGSHIQUBIEYUYUANYOUSOUSUOYINQINGGUDINGPAIMINGDEYIZHONGANXIAOGUOFUFEIDESOUSUOYINQINGGUANGGAOMOSHI,YEJIAO“JINGJIATUIGUANG(FUWU)”。

  JINGJIAPAIMINGDEJUTICAOZUOGUICHENGHESHANGYEJINGJIYUANZESHI:CHANGSHANGGOUMAIJINGJIAPAIMINGFUWU,TONGGUOZAISOUSUOYINQINGYUNYINGSHANGNALIZHUCEYIDINGSHULIANGDEGUANJIANCILAISHISHI;DUIYUGOUMAITONGYIGUANJIANCIDECHANGSHANG,SOUSUOYINQINGWANGZHANANZHAOZHUCEFEIDEGAODIJUEDINGPAIMINGQIANHOU。JINGJIAPAIMINGFUWUYICIDIANJIZHIXUANXITONGZHENDUIFENLEIMULUHEGUANJIANCIZIDONGJICHUDEQISHIJINGJIACHUJIA,TIJIAODEJINGJIAGONGNENGBIAOXIANWEICHANPINXINXICHUXIANZAIZHIDINGFENLEIMULUHEGUANJIANCIDEQIANLIEWEIZHIBUTONG。ZAITONGYIGUANJIANCIXIA,PAIMINGYUEKAOQIANJIANGDEDAOGENGDUOYONGHUDIANJIHEFANGWEN,ZHEISHITIGAOGUANGGAOXIAOGUOHEXIAOSHOULIANGDEGUANJIAN。YINCI,JINGJIAPAIMINGFUWUSHIJISHANGSHI“ERJIJIAGEPAIMAI”MOSHI,SHIYIZHONGANJINGJI“XIAOGUO”FUFEIDEWANGLUOYINGXIAOMOSHI,QISHANGYECELVEJIWEIMINGQUE,JIJICHANGSHANGDAILAIFENGFUDEKEYUAN,YEWEISOUSUOYINQINGYUNYINGSHANGDAILAIFENGHOUDELIRUN。


河北快3 500彩票 广西11选5 云南11选5 辰龙游戏 足球彩票 360体育直播 龙电竞 极速体育 十五选五走势图