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石家庄网络营销培训学院揭秘:麦当劳是如何《捉

发布时间:2018-03-24 15:04:25

河内快5   BUGUANSHIGUONEIDEHESUIPIANHAISHIHAOLAIWUDEKEHUANDAPIAN,GUANGGAODEZHIRUZONGSHIYINYINYUEYUEDEBEIDAOYANBUQINGYIJIANDEANCHAJINLEJUBENCHANGJINGZHIZHONG,YOUSHIHOUSHENZHIZHIBAIDECONGYANYUANDETAICIDUIBAIZHONGNIANCHULAI。GANSHIMAODERENDOUGUANZHEIZHONGSHICHANGTUIGUANGFANGFAJIAONEIRONGYINGXIAO。

  YINWEIYIQIANDEYINGPIANGUANGGAOZHIHUICHUXIANZAIPIANWEICHONGCIDENEIYISHUNJIAN,ERHENDUOGUANZHONGDENGYINGPIANGUSHIYIJIESHUJIUYIJINGKAISHIQISHENLICHANG,SUOYINEISHIHOUDEGUANGGAOTOUFANGXIAOGUOJICHA。

  2018NIANCHUNJIEQIJIAN,YOUHUOLEJIBUFENGKOUSHANGDEDAPIAN,BUSHAOPINPAIZHUAZHUSHIJI,FENBIEJINXINGLEBUTONGLEIXINGDEZANZHUHUOZHEHEZUO,YOUXIEZUOLECHANPINZHIRU,YOUXIEZUOLEDINGZHIKUANCHANPIN,YOUXIEZUOLEYUANXIANQIANTIE,YOUXIEZUOLEPRGONGGUAN,TAMENDElogoCHUXIANZAILESHOUYINGLIBEIBANSHANG、PIANWEIMINGXIEYIJIQITAKANBUTAIJIANDEXUANCHUANWULIAOSHANG,RANERJINTIANYAOSHUODE,SHIZHENZHENGHUAXIAOQIANBANDASHIDEMAIDANGLAO。

  那么跟其他企业品牌推广方法相比较,麦当劳又是如何借助《捉妖记2》的内容来做市场推广的?

  《ZHUOYAOJI2》ZAICHUNJIEDANGQUANGUOREBO,SHOURIPIAOFANGJIUTUPOLE5.54YI,ZHEICIHE《ZHUOYAOJI2》HEZUODEPINPAIYEDUODAJISHIGE。DANSHI,MAIDANGLAODEHEZUOFANGSHIQUEBIEJUYIGE。MAIDANGLAOMEIYOUJINXINGRENHEDEJUQINGZHIRU,ERSHIWEIRAO“ZHUOYAOJI”ZHEIGEIPDEQINGGANNEIHE:HEJIAHUAN,LAIZUONEIRONGYINGXIAO。

  MAIDANGLAOSHENDUJIEHE《ZHUOYAOJI》ZHIMINGIPHUBA、BENBENDENGXINGXIANG,KAIQILEYIBO “YAONITUANYUAN,GENGYOUZIWEI” KUAJIEZHENGHEYINGXIAOZHANYI,YONGTUIGUANGDIANYINGDEFANGSHILAITUIGUANGXINCHUNXINCHANPIN,RANGXIAOFEIZHEZAI”YAOJIE”MAIDANGLAOLIHEJIARENPENGYOUGONGXIANGHUANLEYOUQUDEYONGCANTIYAN,JINXINGLEYICHANGJIAOCAIJIBIEDESHENGDAHEZUO。

  

7410164egy1fo78x1lkprj215o15o4qs.jpg

 

  那么衍生品内容怎么去到场景里呢?

  《ZHUOYAOJI1》SHANGYINGQIJIAN,YOUYUZHIPIANFANGQUEFAJINGYAN,YANSHENGPINCANCHABUQIDEZHILIANGCENGSHOUZHENGYI。《ZHUOYAOJI2》ZHEIHUIDEYANSHENGPINZESHIYUMAIDANGLAOTUICHUDECHUNJIXINPINXILIE:XINGHUBAO、TUANYUANBAODENGDENG。ZHEIZHONGQIAOMIAODELIANHEJISHIMAIDANGLAODEXINNIANXINPIN,TONGSHIYESHIFEICHANGYOUXIAODEYINGPIANXUANCHUANDEGONGJU。

河内快5   ZAIYINGPIANXUANCHUANQIJIAN,MAIDANGLAODEYINGXIAOYEDAFANWEIWEIDIANYINGZAOSHI。HENDUOMAIDANGLAOMENDIANYIJINGBEIDAZAOCHENGYAOJIECANTING,CONGJINMENCHIFANDAOHEYINGFANGSHI,HAIYOUHUBASHICANJINZHI,QUANMIANXINGCHENGLEXIAOFEIZHETIYANDEBIHUANHESHENGJI。

  ZAIFUZHOUKAISHEDE“HUBAMAIDANGLAO”GENGCHENGWEILEDANGDIDELVYOUJINGDIAN,MEITIANGUKELUOYIBUJUE。

  

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河内快5   MAIDANGLAOGUANFANGZHANGHAOYU1YUE24RILINGCHENFABUDEPENGYOUQUANGUANGGAO——“YAOJIEJINGKAILEYIJIAMAIDANGLAO ”,XUANGAOZHEBENCIYINGXIAOHUODONGDEQUANMIANZHANKAI,SHUABAOLEQUANGUORENMINDEPENGYOUQUAN。QIAOXIAOYANRANDENVZHANGJU,RENYAOBINGCUNDEQINGSHUIZHEN,HUBAZHUIXUNJINGMAMAWEIDAODEGUSHI,HAIYOUZHONGSHICHUANTONGDEYAOQINGHAN——JINGXINQIAOMIAODEYIDONGDUANNEIRONGHELIUCHENGSHEJI,YIBUBUYINDAOZHEXIAOFEIZHE,YOUFATAMENJINDIANTIYANDEHAOQIXIN。

  LIYONGPIANFANGZIYUAN,DIANYINGYUANDENGGECHANGSUOLUXUCHUXIANHUBA、BENBENHEMAIDANGLAOJUXINGHANBAODELITIMOXING,MAIDANGLAOXINPINDEXUANCHUANHAIBAOYUDIANYINGHAIBAOYIYEYIQICHUXIAN,DIANYINGXUANCHUANHEPINPAIXUANCHUANTONGBUJINXING。ZHIPIANFANGHEPINPAIFANGZAIZIYUANGONGXIANGFANGMIANDADAOLEYIDINGDESHENDU。

  ZHIDEYITIDESHI,BENCI《ZHUOYAOJI2》YOUXINGCHENGWEIYANGSHICHUNWANSHOUJIAHEZUODEYINGPIAN,DAPOLEYANGSHICHUNWANZI1983NIANKAIBOYILAIDEXINJILU。ZAIFEICHANGBAOGUIDEYANGSHICHUNWANDAOJISHIZHIQIANDE60MIAOHUANGJINGUANGGAOSHIDUAN,MAIDANGLAOTVCYUZHUOYAOJIXUANCHUANPIANWANMEIYITI,RANGCHUNJIEHUANLEXIANGHEDEJIERIQIFENGENGSHANGYICENGLOU。

  ZHEIBUJINSHIYANGSHICHUNWANSHOUCIYUDIANYINGPIANFANGDACHENGSHENDUHEZUO,YESHIDIANYINGXIESHOUSHANGYEPINPAISHOUCIYUYANGSHIYOUZHEIYANGSHENRUDEHUANGJINSHIDUANHEZUO。ZHEIYANGJIBIEDEDIANSHI、DIANYING、PINPAIFANGDEKUAJIESHENRUHEZUOZAIGUONEISHANGSHUSHOUCI。

  MAIDANGLAOYU《ZHUOYAOJI2》DEBENCIHEZUO,JIANGGUOCHANIPHECHAOJIPINPAIDEYOUJIJIEHE,DAZAOLECONGXINXINGXIAOFEICHANGJINGDAOHUDONGTIYANSHENGJIZAIDAOKOUBEIXUANCHUANDEWANZHENGLIANTIAO,BANGZHU《ZHUOYAOJI2》DIANYINGYUREXUANCHUANJIMAIDANGLAOJINXINGYINGXIAOZHUANHUADETONGSHI,DAZAOLEGENGYOUQU、GENGNANWANGDEYONGCANTIYAN。

  YITUOZAIXIANSHANGXIANXIALIANHEYINGXIAO,TUIDONGXIAOFEIZHEZHUDONGFENXIANGCHUANBO,JIANGXIANSHANGCHUANBOHEXIANXIATIYANWANMEIJIEHE,BUKUISHIKUAJIEZHENGHEYINGXIAODEYOUYICHENGGONGDIANXING。CHENGGONGDEGUANJIAN,JIUSHIZAIYUSHUANGFANGDAPOLECHUANTONGYIYISHANGDEJIAFANGYIFANGLICHANG,NEIRONGFANGYEYOUXUANCHUANDEXUQIU,PINPAIFANGYECHENGWEILECHUANBODEQUDAO,SHUANGFANGZAITONGYIDEPINPAILINIANZHIXIA,XIANGHUJIESHI,WANCHENGLEZIYUANLIYONGSHANGDEXIETONGXIAOYING,ZHIDEXUEXIHEJIEJIAN。


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