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谷歌seo教程:谷歌升级搜索策略,依赖 SEO 的聚合类网站得变招了

发布时间:2018-05-30 09:14:53

河内快5   YOUXIERENLIYONGSEOHUODECHENGGONG,BANGZHUQIYEXUNSUFAZHAN(BIRUApartments.com、Grubhub、Pinterest,TAMENYONGZHEIZHONGQUDAOHUODEXINYONGHU),JINGCHANGYOURENXIANGWOTICHUYUSEOYOUGUANDEWENTI,DAOLEJINTIAN,SEOYIJINGCHENGWEIYIZHONGZHANLVE。Andrew ChenZAI“The Law of Shitty Clickthroughs”(ZAOGAODIANJILVDEGUILV)YIWENZHONGJIESHISHUO,RENHEYONGHUHUOQUQUDAODOUYOUBAOZHIQI,SUIZHESHIJIANDETUIYI,XIAOGUOHUIJIANRUO。ZAIZHUYAODEHULIANWANGQUDAOZHONG,SEOSUANSHIBAOZHIQIZUIZHANGDELE。TASHIYIGEWENDINGDEPINGTAI(BUXIANGFacebook),SEOBENSHENYEZAICHIXUCHENGZHANG,TAWEIQIANGDADEYEWUMOSHITIGONGZHICHENG,ZAIZHANGDA 10 DUONIANDESHIJIANLILADONGGUGEYINGSHOUZENGZHANG,ZHENGYINRUCI,GUGECAIHUIXIANGQITAGONGSIFENPEIMIANFEILIULIANG,DANSHIMEIYOUBIYAOJIANGSUOYOUMIANFEILIULIANGHUOBIHUA。WOMENZHEIYANGJIESHIYEXUGENGHAO:YINWEIYOUJISOUSUOGENJUYONGHUXUQIUTIGONGFUWU,ERBUSHIMANZUGUANGGAOZHUDEXUQIU,SUOYIZHEIZHONGHUOQUQUDAOCAIHUIGENGCHIJIU,ZAIJIANZAOZHISHI,TADEMUBIAOBENLAIJIUBUSHICHENGWEIQUDAO。MEIYOURENXIHUANGUANGGAO,MEIYOURENKEWANGGENGDUODEYOUJIAN。ZAIGUGEDEYOUJISOUSUOPINGTAINEI,YONGHUXIANGYAODEZHISHIDAAN。

  DANGPINGTAICHAOZHEYIDONGZHUANBIAN,ZHEIYILUNDUANRENGRANZHENGQUEMA?CONGYONGHUHUOQUJIAODUKAN,SEOZUOWEIQUDAODEDIWEIKENDINGHUIXIAJIANG。JINIANQIAN,Ben ThompsonJIUCENGZAIWENZHANGZHONGTAOLUNGUO,SHUOGUGEJIANGHUICHUJIDINGFENG。WEISHENMETACUOLE?YAOSHENRULIJIE,WOMENXIANYAOYANJIUYIXIAGUGEDEZHANLVE。BANGZHUYONGHUYOUHUASOUSUO,ZHEISHIGUGESOUSUOYINQINGDEDONGLI。Ben ThompsonDEQUEJIESHILEGUGEYUCHUBANSHANGSHIRUHEXINGDONGDE。RUGUONIXIANGGUGEYIYANG,ZAIGUOQUJINIANLIFENXIGUOYONGHU,JIUHUIFAXIANYIXIEBIANHUA。ZUIMINGXIANDEBIANHUAJIUSHIDABUFENYONGHUZHUANXIANGYIDONGDUAN,ZAIYIDONGSHEBEISHANG,YONGHUDESHIJIANHENYOUXIAN,LIANJIEGENGMAN,AppKENENGHUIQUDAIPINFANDECHAXUN。

  GUGEFAXIAN,YONGHUBUZAIYUANYIDIANJI 10 TIAOLANSELIANJIE,TAMENMEIYOUNEIMEDUOSHIJIAN,YEMEIYOUNEIMEDADEDAIKUAN,YOUXUDUOAppMAOLECHULAI,ZHENGDUOCHAXUN。YONGHUXIANGYAODESHIDAAN,XIWANGKUAISUHUODEDAAN。GUGEYAOZUODEJIUSHIJIYONGHUDAAN。RUGUONIZAIGUGESOUSUOZHONGTICHUYIGEWENTI,ERQIEYOUQINGXIDEDAAN,NEIMEGUGEJIKENENGZHIJINIYIGEDAAN,ERBUSHITUIJIANTIGONGDAANDEWANGZHAN。WOMENYIJINGJIANZHENGLEZHEIYIBIANHUA。RUGUOMEIYOUDAANZENMEBAN?NEIJIUTIGONGXUANZE,HUOZHETIGONGSUOWEIDE“FAXIANTIYAN”。SHIPUKENENGJIUSHIHAOLIZI。YIQIAN,NIKENENGHUIKANDAOYIDUIWANGYE,KENENGSHI“GUANYUXDE 21 GEZUIJIASHIPU”,XIANZAINI?JIEGUOJIUSHISHIPUBENSHEN。

  YOUXIERENKENENGHUIRENWEI,XIANZAIDECHAXUNFANGSHIYUGUGEYUANLAIDEZHANLVEHENXIANGSI(TIGONG 10 TIAOLANSELIANJIE)。BUGUOGUGEQINGCHUZHIDAO,YONGHUBUXIANGZAIDUOGEWANGZHANZHIJIANLAILAIHUIHUITIAODONG,YICICHAKANGEGEWANGZHANDETUIJIANJIEGUO。TAMENXIWANGGUGEZHIJIEXIANSHIXUANXIANG,XIANZAIGUGEZHENGSHIZHEIYANGZUODE。BUFANGKANKANYONGHUJINGCHANGCHAXUNDELEIBIE,NIHUIFAXIANGUGEYONGDAANHUOZHEXUANXIANGQUDAILELIANJIE,ZHIJIEZAISOUSUOZHONGXIANSHI。

河内快5   YIQIAN,GUGEDEMUBIAOSHIDAZAOYIGE“JUHEQI”,JIANGTAFANGZAIDINGBU,YONGYOUZUIDUODEXUANXIANG,XIANZAINI,GUGEXIWANGTACHENGWEIWEIYIDE“JUHEQI”。ZAIChomeSHANG,GUGEXIANGTIGAOYEMIANJIAZAISUDU,HAIXIANGFENGSHANEIXIEMAOSHIDEGUANGGAO,GUGEJIANGTONGYANGDEZHENGCEYINGYONGYU“JUHEQI”,ZHEIXIEJUHEQIZAIYOUJISOUSUOPINGTAIXIAOGUOHENHAO。GUGEDAODISHIZENYANGTONGGUOSUANFASHIXIANMUBIAODENI?ZAIGUOQUJINIANLI,GUGEZENGJIALIANGTIAOXINDESUANFAZHENGCE,RENZHENZHIXING,YITIAOYU“NEIBUSOUSUO”(internal search)YOUGUAN,YITIAOYU“MENYE”(doorway pages)YOUGUAN。

  ZHU:doorway pages ,JIAOZUO”MENYE/QIAOYE” ,CHUNCUIWEILEMOUGETEBIEDEGUANJIANCIHUODESOUSUOPAIMINGERSHEJIDEWANGYE。ZHEIXIEWANGYEYIBANBUZAIWANGZHANDEDAOHANGZHONGCHUXIAN,DANSHIBEIYONGLAIDAOYINFANGKEGENGSHENRUDIJINRUWANGZHANBIEDEYEMIAN。ZHEIXIEWANGYEDENEIRONGHENBUJIANGJIU,DANSHIZAIWANGYEDEDIBUYOUGELIANJIE,YINDAOFANGKEJINRUZHENZHENGDE、YOUSHIZHINEIRONGDEWANGZHANBUFEN。SOUSUOYINQINGDUIZHEIYANGDEZUOFAHENFANGAN。

  先来说说“内部搜索”政策,谷歌是这样解释的:

  “BUYAORANGNEIRONGSOUSUOJIEGUOYEBEIGUGEZHUAQU。RUGUODIANJISOUSUOYINQINGJIEGUOZHIHOU,JINRUNIDEWANGZHANDELINGYIGESOUSUOJIEGUOYEMIAN,YONGHUKENDINGBUGAOXING。”

  然后是“门页”政策,谷歌是这样解释的:

河内快5   “WOMENJIANJUERENWEI,RUGUODANCHUNWEISOUSUOYINQINGSHELIJINZHANMENMIAN,ZHIHUISHANGHAIYONGHUSOUSUOTIYAN。”

  听起来没有什么不合理的,继续阅读,就能发现问题了:

河内快5   ZHENDUISOUSUOYINQINGYOUHUA,JIANGYONGHUYINDAODAOWANGZHANZHENZHENGSHIYONGDEBUFENHUOZHEXIANGGUANLIANDEBUFEN,ZHEISHINIDEMUDE?HAISHISHUO,TASHIWANGZHANTIYANZHONGBUKEHUOQUEDEBUFEN?

河内快5   ZHEIXIEYEMIANSHIBUSHIFUZHISHIYONGJUHEXINXI(BIRUWEIZHI、CHANPINDENGXINXI),JUHENEIRONGZAIWANGZHANSHANGYIJINGCUNZAI,NIDEMUBIAOZHISHIXIANGHUODEGENGDUODESOUSUOLIULIANG?

  ZHEIXIEYEMIANSHIBUSHIXIANG“GUDAO”YIYANGCUNZAI?CONGWANGZHANQITABUFENDAOHANGDAOZHEIXIEYEMIANSHIBUSHIHENNAN,HUOZHEBUKENENG?ZAIWANGZHANHUOZHEWANGLUONEI,ZHISUOYICHUANGJIANCONGQITAYEMIANYINDAOZHIZHEIXIEYEMIANDELIANJIE,ZHUYAOSHIWEILEXIYINSOUSUOYINQING?

  ZONGHEQILAIKAN,GUGEWUYISHIZAIGAOSUDAJIA:WEINIDESOUSUOJIEGUOZHIZUOSUOYINYESHIZHIHUISHANGHAITIYAN,ZHIZUOXINYEMIAN,WEILEXIYINSOUSUOYINQINGFANGWENZHEFUZHINIDESOUSUOTIYAN,ZHEISHIYIZHONGHUAIXIGUAN。RUGUONIXIANGYONGHUZHANSHIKUCUNNEIRONG,SHANGSHULIANGTIAOGUIZEHUIJIYUCHUFA。RUGUOZHEIXIEYEMIANCHUNCUIZHISHIWEILEXIYINSOUSUOYINQINGZHIZUODE,GUGERUHEPANDUANNI?PANDUANDESHOUFAJIUXIANGPANDUANEYIGUANGGAOYIYANG:LIYONGChromeLIULANQISHUJUJIANDING。

河内快5   NEIMERUHERANGNEIRONGCHUXIANZAIGUGE“JUHEQI”NEI?HENJIANDAN,GUGEGAOSUNIFANGFA:BANIDENEIRONGJIWO,WOHUIJUHEDE,HUOZHETIGONGSHOUXIANDEKONGJIAN,LIMIANBUNENGYOUNEIBUSOUSUOYE,YEBUNENGYOUMENYE。YEJIUSHISHUOYONGDUTEKUCUNNEIRONGZHIZUOBUXIANGSOUSUODEYEMIAN,CONGGUGEZHIWAIDEQITAYUANXIYINLIULIANGDAOYEMIAN。GUGEWEINIDAKAIYISHANCHUANGKOU,DANSHICHUANGKOUHENXIAO。

河内快5   WEILESHIYINGZHENGCEDEDIAOZHENG,GUGESHENGJISUANFA,TAYIJINGZHAODAOBANFA,ZHIDAORUHEZHIZUODUOZHONGDUOYANGDEJUHEQI,ZAIWEILAI 10 NIANLI,TAHUIJINYIBUXIFEN。WEILEDADAOMUBIAO,GUGEKENENGHUIZIJIKAIFA,YEKENENGHUISHOUGOUYIYOUWANJIA,HUOZHEYUTAMENHEZUO。

  自己开发的例子:谷歌Local

  GUGECENGJINGCHANGSHISHOUGOUYelp,YUBENDIQIYEJIANLILIANXI,CHUANGJIANXIANGGUANLIEBIAO。BUGUOYelpJUJUELE,GUGEYUSHIZAIGUGEDITU、GUGESOUSUODEJICHUSHANGKAIFALEGUGELocal,XIANZAIYIJINGYUCHENGQIANSHANGWANDEQIYEJIANLILIANXI,BANGTAMENGUANLIYUGUGECUNZAIZHIJIEGUANXIDEXINXI。RUGUONIYONGYOUZHUDAOSHICHANGDESOUSUOCHANPINHEDITUCHANPIN,XIANGKAIFAZHEIYANGDEFUWUBINGBUNAN。DANGNISOUSUODIFANGXINGWENTISHI,BUHUIKANDAOGUANGGAO,ZHIHUIKANDAOGUGELocalCHUXIANZAISOUSUOJIEGUODEZUISHANGFANG。

  收购的例子:谷歌Flights

  2010 NIAN 7 YUE,GUGESHOUGOUITA Software,DUIZHONGDUOLVYOUHULIANWANGQIYEJINXINGXIANZHI。ITAWEIXUDUODAPAIWANGLUOLVYOUDAILISHANGTIGONGHANGBANSOUSUO、JIAGEXINXI。XIANZAIWOMENKEYICONGGUGEZHIJIEHUODEZHEIXIEXINXI,MIANFEIHUODE。GUGEZHENGZAINULIJIANGXINXIHUOBIHUA,SUIZHESHIJIANDETUIYI,TAHUICONGDIANJIFUFEIMOSHIZHUANXIANGJIAOYIMOSHI。

  合作的例子:谷歌Events

河内快5   QUNIANNIANMOSHI,GUGESHELIYIGEZHUANMENQUYU,TAXIANGDANGYUSHIJIANDEJUHETI,ZHEIXIESHIJIANXINXILAIZIYUDISANFANG,BIRUEventbrite。DISANFANGJIANGNEIRONGTIGONGJIGUGE,GUGEZIJIJISHIJIANPAIXU。ZHEIYANGDENEIRONGGUANGKAOZIJISHOUJIBULE。RUGUOSHICHANGFUHEYIXIATIAOJIAN,GUGEHUIXUNQIUHEZUO:

  ——SHICHANGSHANGMEIYOUZHUDAOXINGWANJIA。

  ——GONGYINGFENSAN,SHUJUMEIYOUJIEGOUHUA。

河内快5   ——YOUDUOJIAQIYEYUANYICANYU,WEIFAXIANTIYANGONGXIANZIJIDELILIANG。

  ——JIUYANXIALAISHUO,GAILINGYUBINGBUSHIGUGEXUNZHAOYINGSHOUSHIYOUXIANKAOLVDEDUIXIANG。

  如果你受到影响该怎么办?

  RUGUONIZUODEGONGZUOYESHIJUHE,GUGEZHENGZAIJINRUNIDELINGDI,TAHUIWANQUANGAIBIANNIDESEOZHANLVE。RUGUONIZHIZUOHUOZHEYOUHUAYEMIAN,WEILIUXINGWENTIJUHENEIRONG,GUGEHUIJIANGDIZHEIXIEYEMIANDEQUANZHONG,YONGZIJIDEJUHEQITIDAI。ZENMEBAN?ZUIHAODEBANFAJIUSHIGAIBIANZHANLVE——DANGELIEBIAODEFENFAZHANLVE,ZHEIYANGYILAI,ZAIGUGEXINDEFAXIANTIYANZHONG,NIKEYIZHANJUJIAOGAOWEIZHI,QIANGDUOJINGZHENGYOUSHI。YIBANLAISHUO,ZHEIXIEYEMIANXUYAOZHICHIAMPGESHI,YINWEIZAIGUGESOUSUONEIBU,ZHEIZHONGGESHICHENGWEISUOYOUXINFAXIANTIYANDEGENBEN。

  XUDUOQIYEKENENGBUHUIZOUZHEIYANGDELU,BUYUANYIFANGQIZHIQIANDEZHANLVE,TAMENKENENGHUIRENWEI,GUGEXIANGDAZAOZIJIDEJUHEQI(GENGYOUXIYINLI,GENGYOUJINGZHENGLI),RUGUONENGGOUJIANHUANGUGEBUFA,XUERUOGUGEDENENGLI,NEIMEJIUKEYIBAOZHUZIJIDEDANGQIANWEIZHI。ZHEIYANGZUOWUJIYUSHI。NIZAIKAIFAJUHEQI,ZHIYAOYOUJINGZHENGDUISHOU,QIZHONGYIJIAJIUYOUKENENGYUGUGEHEZUO,DUOQUFENE。RUGUONICHUZAILONGDUANDIWEI,BUHEZUO,GUGEJIUHUIWEINICHUANGZAOYIGEDUISHOU,TAHUIWEIXIENIDELONGDUANDIWEI,NIDELIULIANGHUIDADIE,HENKUAIJIUNENGWEIXIENIDELONGDUANDIWEI,GUGEKEYIXIANGJINGZHENGCHANPINTOURUXUDUOZIYUAN,CHIXUHENDUONIAN。ZAIGUGELocalYUYelpDEZHANZHENGZHONG,WOMENYIJINGJIANSHIDAOLE。YIQIANYOUYIXIEQIYEZAIGUGEDEDAYAXIAHAISHICHENGGONGLE,TAMENHUODEZHONGCHENGDEKEHU,YINWEIZHUANHUANCHENGBENHENGAO,BIRUYAMAXUNPrimeFUWU,DANGSHIGUGECENGYONG“GUGEShopping”DAYADUISHOU。

河内快5   BUGUOGUGEDEZHANLVEYIJINGBIANLE,TAHUIYONGHENDUONIANDESHIJIAN,XIANGMEIYIGELIUXINGDESOUSUOCHAXUNLEISHENTOU。DUIYUZHEIZHONGBIANHUA,NIBUNENGZEBEIGUGE,YINWEIZHEIYANGZUOKEYITAOHAOYONGHU。XIANZAIWOMENBIXUQINGCHULIJIEGUGEDEZHANLVE,ZUOHAOYINGDUIZHUNBEI。YIQIAN,NIKEYIYILAIGUGE,HUODEMIANFEI、WENDINGKEYUAN,BUXUYAOHUATAIDUOJINGLI。XIANZAIBUTONGLE,NIYAOSIKAOQIYEDEQIANJINFANGXIANG,HAIYAOSIKAOZIJINEIRONGNENGFOUXIYINGUGEFANGWENZHE,JIHUIYUELAIYUEXIAO,NINENGFOUJIANGJIHUIZUIDAHUA?ZHEIGEWENTIYEYAOSIKAO。


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