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石家庄网络营销推广培训班:如何抓住用户的心 盘点快消品网络整合营销策略

发布时间:2018-05-22 23:06:02

  1.抓住用户体验来做传播

河内快5   ZAIYIDONGSHIDAI,XIAOFEIZHEDEZHUYILICHENGXIANCHUXIANMINGDESUIPIANHUATEZHENG。PINPAIZHUTONGGUOYIKAODANYIMEITISUODINGXIAOFEIZHEZHUYILIDECELVEYIBEIDIANFU。QICI,NEIRONGPIANHAOWANGLUOHUA。GUONEISHIPINWANGZHANZIZHIJUJIZIZHIZONGYIYINWEINEIRONGJICHENGXIANXINGSHIGENGJIATIEJINNIANQINGRENDEKOUWEI,ZHENGZAICHENGWEIZHISHOUKEREDEXINIP,DAYOUCHAOYUECHUANTONGDIANSHINEIRONGZHISHI。PINPAIZHUYEXUYAOGENSUIXIAOFEIZHEPIANHAOBIANHUA,JINJUNWANGLUOIPLINGYU。*HOU,NEIRONGHEQUDAODEJIDAFENGFU,SHIDEYONGHUDEXINGQUAIHAOJIXUANZEGENGJIAGEXINGHUA,DUITEDINGRENQUNDEDONGCHA,DINGXIANGTOUFANGJIGEXINGHUAGOUTONGCHENGWEIJINGZHUNYINGXIAODEGUANJIAN。

  DANGQIYEKAISHILIYONGHULIANWANGYINGXIAOSHI,KEYIJINGZHUNDEZHIDAOXIAOFEIQUNTISHINAXIEREN,TAMENYOUSHENMEYANGDEXIAOFEIXIGUAN,YOUSHENMEGEXINGHUADEXUQIU。

  2.中小企业的未来属于共享时代:

  WANGLUOYINGXIAOWEILAIDEQUSHI,YISHIQUZHONGXINHUA,ERSHIFUWUGONGXIANGHUA。RUGUOSHUO,CHUANTONGSHANGYE*JIANGJIUDESHI“JINGZHENG”,NEIMEYIDONGHULIANWANGJIANGJIUDEJIUSHI“XIEZUO”。MEIGESHANGJIA FENXIAODECHANPINBUTONG,KEHUQUNYEBUXIANGTONG,DANQUEKEYIZIYUANGONGXIANG、HUXIANGXIEZUO,SHANGYEQUDAOYEYANBIANCHENGYITIAOTIAODESHEJIAOLIAN,QUDE1+1>2DEXIAOGUO。

  WANGLUOZHENGHEYINGXIAOYOUJIAO[E-IMC],SHI(Network Integrated Marketing)DEJIANCHENG。WANGLUOZHENGHEYINGXIAOSHIZAIYIDUANSHIJIANNEI,YINGXIAOJIGOUYIXIAOFEIZHEWEIHEXINZHONGZUQIYEHESHICHANGXINGWEI。ZONGHEXIEDIAOSHIYONGYIHULIANWANGQUDAOWEIZHUDEGEZHONGCHUANBOFANGSHI,YITONGYIDEMUBIAOHEXINGXIANG,CHUANBOLIANXU、YIZHIDEQIYEHUOCHANPINXINXI,SHIXIANYUXIAOFEIZHEDESHUANGXIANGGOUTONG,XUNSUSHULIPINPAIXINGXIANG,JIANLICHANPINYUXIAOFEIZHEDEZHANGQIMIQIEGUANXI,GENGYOUXIAODIDADAOPINPAICHUANBOHECHANPINXINGXIAODEMUDE。

  快消品网络整合营销的策略

  策略一:知识营销

  ZHISHIYINGXIAOCELVEZHUYAOSHIWEIRAOTEDINGDEHUATIZUZHICHANGGUIXINGDEMEITIBAODAO、LUNTANTUIGUANG、BOKEYINGXIAODENGWANGLUOCHUANBO,ZAIBAODAOYUTIEZIZHONGRONGRUKUAIXIAOPINQIYEDEPINPAIXINXIHECHANPINXINXI,XIANGMUBIAOSHOUZHONGQUANSHIHECHUANDIGAICHANPINZAIXINGYEZHONGDEYOUSHIHEXIAOFEIZHEGOUMAIGAICHANPINSUONENGHUODEDEJIAZHIHESHOUYI,BIRUHUODEJIANKANG、HUODEKUAILE、HUODEQINGGANDENG。GAIYAODEDIJIANG,YIBANDOUYICHANPINYOUSHIHEYONGHUJIAZHIWEIHEXINSHISHIZHISHIYINGXIAOCELVE。

河内快5   CELVEZHUYAOYITUOXINWENWANGZHAN、XINGYEWANGZHAN、ZHUANYEWANGZHANJILUNTAN、BOKE、SHIPIN、DIANZIZHIYOUDENGWANGLUOQUDAOZHANKAITUIGUANG。

  策略二:网络广告

  ZAIWANGLUOGUANGGAOTOUFANGDEWANGLUOMEIJIEPINGTAIXUANZESHANGBUNENGCHUXIANSHIWU,BUGUOMUQIANKEGONGKUAIXIAOPINTOUFANGGUANGGAODEWANGLUOMEIJIEPINGTAIBINGBUSHIHENDUO,CHUXINLANG、SOUHU、WANGYI、TENGXUNDENGJIDAMENHUZHIWAI,ZHUYAOSHIYIXIESHIPIN、JIULEI、RIHUADENGXIFENXINGYEDECHUIZHIWANGZHAN,KEYONGYUZHAOSHANGTUIGUANG,TONGSHIYEKEYISHAOLIANGDITOUFANGCHANPINGUANGGAO,YINWEIYINGXIANGXINGYEYIWEIZHEYINGXIANGXIAOFEIZHE。

  策略三:活动营销

  ZAIWANGLUOYINGXIAOZHUBANWUQIZHONG,WANGLUOHUODONGSHIFEICHANGPUBIANDE,JIBENSHANGYIXIEZHIMINGDESHIPIN、YINLIAOYUXIUXIANSHIPINQIYEDOUJUBANGUOHUODAHUOXIAODEZHUTIWANGLUOHUODONG。

  策略四:植入式营销

河内快5   ZHIRUSHIYINGXIAO(Product Placement Marketing),SHIZHIJIANGCHANPINHUOPINPAIJIQIDAIBIAOXINGDESHIJUEFUHAO、WUNEIRONGCELVEXING、JIQIAOHUADIRONGRUDIANYING、DIANSHIJU、DIANSHIJIEMUHUOZHEQITAZAITIDENEIRONGZHIZHONG,TONGGUOCHANGJINGDEZAIXIAN,RANGGUANZHONGZAIBUZHIBUJUEZHONGLIUXIADUICHANPINJIPINPAIYINXIANG,RUGUOJIECHUMOUZHONGCHANGJINGHUOSHIYONGMOUZHONGDAOJUDESHIJIANYUEZHANG、PINLVYUEGAO,NEIMEZAIQIXINMUZHONGDEYINXIANGZEGENGSHEN,CONGERDADAOSHULIPINPAIYUTUIGUANGCHANPINDEMUDE。

河内快5   MUQIANNENGGOUWEIKUAISUXIAOFEIPINTIGONGZHIRUZAITIDEYOUDIANYING、DIANSHIJU、WANGLUOSHIPIN、WANGLUOYOUXI、DANJIYOUXI、SHOUJIYOUXI、MEITIDERUANWENYUBAODAO、SHOUJIDUANXIN、XIAOSHUO、DUANPIANGUSHI、TUSHU、GERENBOKEKONGJIANJIWANGLUOSHEQULIDETIEZIDENGSHISHUZHONGXINGSHI。

  策略五:新闻事件营销

  RUHEHUA*SHAODEQIAN,TONGGUO*YOUXIAODEFANGSHI,SHIXIANKUAIXIAOQIYEPINPAIHECHANPINPINPAIZHIMINGDUDETISHENG,TONGSHIDUIZHAOSHANGHEXIAOSHOUTIGONGYOUXIAODEZHICHINI?YOUXIAODEXINWENYINGXIAOSHI“SILIANGBOQIANJIN”DIHUAJIEWEIJI、DAZAOZHIMINGDU、ZENGJIAYINGXIANGLI、JIAQIANGZHAOSHANGLIDUFEICHANGBUCUODEBANFA。JU*JIGOUSHUJUBIAOMING,MEITIANYOUCHAOGUO1YIDEWANGMINTONGGUOGUONEI300DUOJIAZHIMINGWANGZHANLIULANXINWEN、HUOQUZHUANYEXINXI,TONGSHILEJIEPINPAI、CHANPINDENGXINXI,QIZHONGBAOKUOBUFENXIADANGOUMAIDEYONGHU,QIYERUGUOZHANLINGLEGEDAZHULIUWANGZHANDETUIGUANGQUDAO,ZEYIWEIZHEHUODELEGENGYOUXIAODI、GENGYOULIDUDITUIGUANGPINPAIHECHANPINDEJIHUI!

  TONGSHI,SHUSHIJIA、SHUBAIJIAZHIMINGWANGZHANLIANMEIBAODAOQIYEDEPINPAIHECHANPIN,WUYIHUIGEMINGXINGDIZENGQIANGQIYEDEGONGXINLI,ZENGJIAXIAOFEIZHEDUIQIYEPINPAIHECHANPINDEXINREN,CONGERYOULIDIZHUTUICHANPINXIAOSHOUDECHENGGONG!

  策略六:论坛推广

  MUQIAN,ZHONGGUOYUEYOU100DUOWANJIADULIWANGZHAN,40%YISHANGYONGYOUDULIDESHEQU。WANGLUOSHEQUSHIJISHANGLIYONGWANGLUORANGXINGQU、AIHAOXIANGTONGDERENZAITONGYIGEXUNIHUANJINGZHONGXIANGJU,QIXIAOGUOJIUXIANGSHIKAFEITINGHUOSHALONGJUHUI。JUZHONGGUOHULIANWANGLUOXINXIZHONGXIN(CNNIC)TONGJI,43.2%DEZHONGGUOWANGMINJINGCHANGSHIYONGLUNTAN、BBS、TAOLUNZU,WANGLUOSHEQUDEYINGYONGPUJIDUCHAOGUOJISHITONGXIN,JINCIYUDIANZIYOUJIAN。JIEHEWANGLUOSHEQUDETEDIAN,KUAIXIAOPINQIYEKEYIHENRONGYICONGWUSHUDEWANGMINZHONGZHAODAOZIJIDEGUKEQUN,KEYIYOUDEFANGSHIDIKAIZHANYINGXIAO。

  策略七:博客营销

  BOKEYINGXIAOZUOWEIYIZHONGQUANXINDEYINGXIAOCELVE,YIZAIFANGDICHAN、JIAOYUPEIXUN、TUSHU、SHUMACHANPIN、SHOUJI、DIANNAO、RUANJIAN、JIAJUDENGDUOGEXINGYELIDEDAOLESHIXIAOJIANYAN。TONGGUOTISHENGPUGUANGLV、SUZAOPINPAIZHIMINGDU、JIAQIANGYUXIAOFEIZHEZHIJIANDEGOUTONGYIJINGCHENGWEISHUZISHIDAIDEYIZHONGYINGXIAOLIQI,ZHEIZHONGBOKEDEYINGXIANGLIYUXIANGXINLIBIYINGGUANGGAOYAOQIANGDADEDUO。ERKUAIXIAOPINDEBOKEYINGXIAOYOUQITESHUXING,YIBANXINGYEDEBOKEYINGXIAOCELVEBINGBUSHIYONGYUKUAIXIAOPIN。

  策略八:搜索引擎优化

河内快5   BUGUANSHIZAISHITIDIANHUOWANGDIANGOUMAI,QIDOUHUIGUANZHULIANGGEWENTI:"NAZHONGPINPAICHANPINSHIHEWO"YIJI"QITAYONGHUDESHIYONGXINDEZENMEYANG",ZHEIJISHIJINGZHUNYINGXIAO,YESHIKOUBEIYINGXIAO,ERSOUSUOYINQINGJIUSHI"JINGZHUNHEKOUBEI"*GUANJIANDELIANJIEGONGJU。

  SUOYI,KUAIXIAOPINQIYEYIDINGYAORANGZIJIDEPINPAI、CHANPINMINGCHENGHUOZHETEXINGYIJIWANGLUOZHENG MIANPINGLUNFUHESOUSUOYINQINGJIANSUODEYUANZE,TONGGUOGOUMAIHESHEDINGGUANJIANCI,SHIQIYEDEXIANGGUANXINXIZAISOUSUOJIEGUOZHONGPAIMINGKAOQIAN,CONGERHUODEGENGGAODEGUANZHUDU。


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