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十步芳草营销学院信息流广告投放及策略优化培训大纲

发布时间:2018-04-05 13:57:03

主要解决问题:

河内快5 1、ZHEISHIYIMENDAINIQUANMIANLEJIESHICHANGZHULIUXINXILIUGUANGGAOTOUFANGJIQIAOCELVEDEKECHENG(HANCHU/ZHONG/GAOJI);

河内快5 2、XINXILIUGUANGGAODINGXIANGSHEZHIJIQIAO,JIEJUEGUANGGAOTOUFANGBUJINGZHUN,RENQUNDINGWEIPIANCHAWENTI;

河内快5 3、QUANMIANPOUXIXINXILIUGUANGGAOCHUANGYIZHIZUOQIANGUIZE,ZHIDAOZUOCHUGAOZHUANHUADECHUANGYI;

4、SHOUBASHOUZHIDAOXINXILIUGUANGGAOSHUJUJIANKONG,RANGXIAOGUOTISHENGGENGYOUMUBIAOGAN;

5、JIEJUEXINXILIUGUANGGAOYOUHUAWUCONGXIASHOU,XIAOGUOWUCONGKAOLIANGDEWENTI…

课程适合人群:

1、SEM/DSP/SEODENGSHUZIYINGXIAOLINGYUXIANGXUEXIZHULIUXINXILIUGUANGGAOTOUFANGDECONGYEZHE;

河内快5 2、JIAFANGYONGYOUXINXILIUGUANGGAOYOUHUAJICHUXIANGBAGAOCHENGWEIZISHENXINXILIUYOUHUASHIDECONGYEZHE;

3、ZAIMEITIFANG/YIFANGCONGYEXIANGTUOKUANZIJIGUANGGAOTOUFANGYUYOUHUANENGLIDECONGYERENYUAN

河内快5 4、XIANGQUANMIANLEJIEXINXILIUGUANGGAODECONGYERENYUAN;

5、XIANGCONGSHISHUZIYINGXIAOLINGYUDETONGXUE…

课程主要大纲:

第一章:信息流广告初体验及产品机制

(YI)XINXILIUGUANGGAOCHUTIYAN

1.1 SHENMESHIXINXILIU?

1.2 XINXILIUGUANGGAODELISHIYANGE

河内快5 1.3 XINXILIUGUANGGAODEQIANJING

(二)信息流广告产品机制

1.4 XINXILIUGUANGGAODESHUAXINLUOJI

1.5 XINXILIUGUANGGAODEDINGXIANGTIXI

河内快5 1.6 XINXILIUGUANGGAOTOUFANGLIUCHENG

1.7 XINXILIUGUANGGAODECTRYUGU

河内快5 1.8 XINXILIUGUANGGAODEGUANGGAOPAIXU

1.9 XINXILIUGUANGGAOCHANGJIANJIFEIJIZHI

1.10 XINXILIUGUANGGAOCHANGJIANGUANGGAOYANGSHI

第二章:主流信息流广告媒体简介

河内快5 2.1 JINRITOUTIAOXINXILIU

河内快5 2.2 BAIDUXINXILIU

河内快5 2.3 YIDIANZIXUNXINXILIU

河内快5 2.4 UCXINXILIU

河内快5 2.5 XIAOMIXINXILIU

2.6 QITAXINXILIUMEITI

第三章:信息流广告平台操作初探

河内快5 3.1 DINGXIANGSHEZHIZHIJIBENXINXI

3.2 DINGXIANGSHEZHIZHIXINGQUBIAOQIAN

河内快5 3.3 DINGXIANGSHEZHIZHIYONGHUHUANJING

3.4 DINGXIANGSHEZHIZHIAPPXINGWEI

3.5 TOUFANGCHUJIA

河内快5 3.6 CHUANGYISHEZHI

3.7 CHANGJIANSHENHEBUTONGGUOYUANYIN

第四章:信息流广告创意设计指南

河内快5 4.1 WEISHENMEYAOZUOHAOCHUANGYI

4.2 ZENYANGZUOCHUHAOCHUANGYI

4.3 TUPIANSUCAISANDAZHUNZE

4.4 TUPIANSUCAISANDABUJU

河内快5 4.5 TUPIANSUCAISIDAYUANSU

4.6 WENANCHUANGYISANDAZHUNZE

河内快5 4.7 WENANCHUANGYISIDAFANGXIANG

4.8 WENANCHUANGYISHIDAJUSHI

4.9 CHUANGYIGENGXINPINLVTANSUO

第五章:信息流广告监测系统

5.1 WEISHENMEYAOZUOHAOJIANCE

5.2 DIYIFANGJIANCEDEYOUSHIYULIESHI

河内快5 5.3 DIERFANGJIANCEDEYOUSHIYULIESHI

5.4 DISANFANGJIANCEDEYOUSHIYULIESHI

5.5 CHANGJIANJIANCEBANFA

5.6 CHANGJIANJIANCEGONGJUJIESHAOZHIGoogle Analytics

河内快5 5.7 CHANGJIANJIANCEGONGJUJIESHAOZHIBAIDUTONGJI

5.8 CHANGJIANJIANCEGONGJUJIESHAOZHICNZZ

5.9 CHANGJIANJIANCEGONGJUJIESHAOZHIPtengine

5.10CHANGJIANJIANCEGONGJUJIESHAOZHIREYUN

第六章:现有信息流广告渠道主流优化思路现状及其局限性

6.1 XIANYOUXINXILIUGUANGGAOQUDAOZHULIUYOUHUASILUZONGSHU

6.2 XIANYOUXINXILIUGUANGGAOQUDAOYOUHUALUOJI

河内快5 6.3 XIANYOUXINXILIUGUANGGAOQUDAOYOUHUALUOJIDEJUXIANXING

6.4 A/BCESHIDEJUXIANDAOZHIXIAOGUOSHUJUZUOWEIYOUHUAYIJUKEKAOXINGBUZU

6.5 CHUANGYIGAIJINQUEFAFANGXIANGZHISHICHUANGYIYOUHUAXIANRUSHIKONGDEEXINGXUNHUAN

第七章:信息流广告原创7Ms优化模型探索

河内快5 7.1XINXILIUGUANGGAO7MsYOUHUAMOXINGZONGSHU

河内快5 7.2 7MsMOXINGZHIMarket:ZUOHAOSHICHANGDIAOYAN,HELIDAJIANZHANGHU

7.3 7MsMOXINGZHIMessage Content & Message Design:CHUANGYIYOUHUA

河内快5 7.3.1 WENANJIWULIAOYUDIANJILVZHIJIANDEGUANXI

7.3.2 WENANJIWULIAOYULUODIYEZHIJIANDEGUANXI

7.4 7MsMOXINGZHIMedia Strategy:DINGXIANGFANGSHIYOUHUA

河内快5 7.5 7MsMOXINGZHIMission & Money:MINGQUE*ZHONGMUBIAO,YOUHUAZHUANHUACHENGBEN

7.5.1 CTRYUCHENGBENZHIJIAN*JIAZUHE

河内快5 7.5.2 CHUJIAYUCHENGBENZHIJIAN*JIAZUHE

7.6 7MsMOXINGZHIMeasurement:SHUJUJIANCE

河内快5 7.6.1 CHUANGYIJIANCEDAOGETIWEIDU

河内快5 7.6.2 TONGGUOA/BCESHIGONGJUCESHIWANSHANLUODIYE


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