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网络推广技巧

石家庄网络营销学院:区域推广都有哪些形式或方法

发布时间:2018-03-24 16:43:39

  QUYUTUIGUANG,YEKEYILIJIEWEIDITUI,BAOHANXIANXIATUIGUANG,XIANSHANGYUNYINGLIANGBUFEN,ERZHEXIANGHUGUANLIANYINGXIANG,JIANDANDEJIESHIJIUSHIYONGHULIANWANGGUILVZUOSHIDECHUANTONGXIAOSHOU。

  XIANZAIHENDUOGONGGONGFUWUJIGOUYIJIXIAOGONGSIDOUYOUZIJIDEWEIXINGONGZHONGHAO,YOUXIESHENZHIHAIYOUZIJIDEAPP,FUWUDUIXIANGJIUSHIDANGDIDEQUNZHONGHUOZHEGENGZHAIDEBUFENRENQUN,CHANPINCHULAILE,TUIGUANGDESHIHOUJIUGANGALE,DAFANWEIDETUIGUANG,WANGLUOCHUNTUI,MUBIAOQUNTITAIKUAN,GENBENBUZHIDAOZAINALI;DITUI,YISHICHENGBEN(RENGONG+CHANGDIFEI+LIPIN+JIAOTONG)YUELAIYUEGAO,ERSHIHUODONGZUODEYIJINGMEIYOUTAIDUO“XIN”YI,MUBIAOKEQUNDOUKUAIMIANYILE!

河内快5   HUODONGBUHAOZUO,ZHUANHUALVTAIDI,TUIGUANGDESHIHOUZONGSHIYOUDIANGANJUETAIKONG,RUTONGNANRENBUNENGSHUOXUYIBAN,WOMENYEXIWANGZUOTUIGUANGHUODONGSHIZUODEHENSHI。XIAMIANZHISHIGERENDEYIDIANDIANSIKAO:

  

EuHHLwN42Lc05XyTvJC7.jpg

  一、区域推广的定义

河内快5   QUYUTUIGUANG,YEKEYILIJIEWEIDITUI,BAOHANXIANXIATUIGUANG,XIANSHANGYUNYINGLIANGBUFEN,ERZHEXIANGHUGUANLIANYINGXIANG,JIANDANDEJIESHIJIUSHIYONGHULIANWANGGUILVZUOSHIDECHUANTONGXIAOSHOU。

  二、区域推广的行为

  区域推广的行为应包括以下内容:

河内快5   BACHANPINXIAOSHOUJIYONGHU:RANGYONGHURENSHIBINGJIESHOUNIDECHANPIN。

河内快5   YINDAOYONGHUTIYAN:RANGYONGHUWANCHENGSANCIYISHANGDETIYAN。

  ZUOYONGHUYUNYING:RANGYONGHULEYUFENXIANGJIQITAYONGHU,BINGXINGCHENGLIANGXINGXUNHUAN。

河内快5   ZUOCHANPINFANKUI:BAYONGHUDETIYANWANZHENGWUQUEDIFANKUIJIYUNYINGHECHANPINJUECEZHE。

河内快5   WANSHANBIAOZHUNHUALUJING:ZONGJIEGUIMOHUAFAZHANYONGHUDEGUILV,BINGYIYUESHENZHIZHOUDESUDULAIGENGXINGONGZUOFANGFA。

  三、区域推广的方式

  ANZHAODITUIHUODONGXINGSHI、HUODONGXIAOGUO、JIAJIEZIYUANJINXINGFENLEIBIAOSHU

  1、ZHENGWULEIHUODONG

  SHIYONGYUJICENGZHENGFUJIGOUDEZHENGFUGONGKAI,MINZHUJIANSHEDEXUANCHUAN,GONGGONGSHIWUDETUIGUANGDENG,CHANGCAIYONGPINGXUANTOUPIAO,WANGLUOWENDADEHUODONGXINGSHI。

河内快5   HUODONGXIAOGUO:ZENGJIAFENSI,FENSIHUDONG。

  JIAJIEZIYUAN:JICENGZHENGFUJIGOU、ZHONGXIAOXUEXIAOFANG、SHEQUGONGGONGFUWUJIGOU。

  2、MINSHENGLEIHUODONG

河内快5   YIWANQUANLUODI,JIEDIQIDEZHUTIHUODONG,ZENGJIATUIGUANGZHUTIFENSI,PEIYANGFENSIGUANZHUDU,CHANGCAIYONGWEIXINSAOMAHUANGOU,ZHONGCHOU,FENXIANGJIZANHUANQUJIANGPIN、MINSHENGFUWUDEHUODONGXINGSHI。

河内快5   HUODONGXIAOGUO:ZENGJIAFENSI,FENSIHUDONG,YINRUXIAOSHOU,ZENGJIAPINGTAILIUSHUI。

河内快5   JIAJIEZIYUAN:DANGDICHAOSHI,TESENONGCHANPIN,SHENGHUOBIXUPIN(SHIYONGYOU、WEISHENGZHI、JIDAN)、YAOFANG、YILIAOJIGOU,K12JIAOYUJIGOU。

  3、YULELEIHUODONG

河内快5   JIEHEDANGDIZIYUAN,TONGGUOXIYINMUBIAOQUNTIDEHUODONGJIANGPIN,ZENGJIAFENSI,JIAQIANGFENSILIANXI,KECAIYONGWEIXINGUANZHUHUANGOU、WANGLUOYOUHUIJUAN、FENXIANGJIZANXIANGFULIYOUHUI、PINGXUANTOUPIAO、WANGLUOWENDADEHUODONGXINGSHI。

河内快5   HUODONGXIAOGUO:ZENGJIANIANQINGRENQUNFENSISHU,JIAQIANGFENSIHUDONG,YINRUXIAOSHOU,ZENGJIAPINGTAILIUSHUI。

  JIAJIEZIYUAN:YULEZIYUAN(DIANYINGPIAO,HUOGUODIAN),JINGQU,LVYOUTUIGUANGJIGOU,XIUXIANYULESHANGCHANG,SHEYINGJIGOU。

  4、TIYUJIANSHENLEIHUODONG

河内快5   YIBISAIDEXINGSHI,TIGONGJUYOURONGYUGANHESHIYONGXINGDEJIANGPIN,XIYINFENSIGUANZHU,CHANGCAIYONGFENXIANGJIZANXIANGFULIYOUHUI、PINGXUANTOUPIAO、WANGLUOWENDADEHUODONGXINGSHI。

  HUODONGXIAOGUO:ZENGJIAZHONGLAONIANRENQUNFENSISHU,JIAQIANGFENSIHUDONG,YINRUXIAOSHOU。

  JIAJIEZIYUAN:SHEQU(GUANGCHANGWU),JINGQU(TUBU,JIANSHENPAO),JIANSHENJIGOUYUJIAGUAN,YILIAOJIGOU。

  四、区域推广的关键

  1、YONGHUQUNGUANG:TUIGUANGDEYONGHUQUNJINKENENGMIANXIANGSUOYOUREN,HUOZHESHUOTUIGUANGHUODONGMEIYOURENHEMENJIAN(APPXIANZAIXIAZAIZHUCEDECHENGBENJIAOGAO,GONGZHONGHAOCHENGBENDIDANZHUANHUALVDI),ZHIYAOXIANGCANYUDEREN,DOUKEYICANYU,ZAIYOUXIANDEQUYUNEIKUODAYONGHUJISHU。

  2、GANGXINGXUQIU:MINYISHIWEITIAN,YIFUKEYISHAOMAI,CHIKESHIMEITIANDOUSHAOBULEDE,ZAIBENNENGDEQUDONGXIAGOUMAIXINGWEIBIANDELISUODANGRAN。RUGUONIDECHANPINBINGBUSHIYISHIZHUXINGZHEIYANGDEGANGXU,XIANGBANFARANGTABIANCHENGGANGXUHUOZHEGENGANGXUJIEMENG(LIRU,YIYUANMAITUDOUER)。

  3、JIAGEDILIAN:JIAGEYONGYUANSHI*YOULIDESHOUDUAN,DANBUSHIMANGMUPINJIAGE,JIEZHUBENLAISHI“JINGZHENGDUISHOU”DESHOU,BIANDIWEIYOU,NEICAISHIGAOMING。LUBIANXIAOTANMAIDESHANGPINBENBUSHUYUTADEFANCHOU,DILIANDEJIAGESHENZHIHAIYOUQIANGFANWANZHIXIAN,DANSHIQUETONGGUO“HEZUOTUIGUANG”DEBANFA,JIANGQIZHAOANZAIPINGTAISHANG,TONGGUOPINGTAIDINGGOU、HUDONG、PINGJIADENG,RANGYINGXIAO、FUWUBIANDEGENGJIAYOUXIYINLI,DUIYUXIAOFANLAISHUO,MEIYOUCHENGBEN,BUXUYAOTATAOQIAN,HAINENGLIUZHUKEHU,HELEERBUWEINI!

  4、JIELI,KUAJIEHEZUO:BAOBULEDATUIBAOXIAOTUIYEBUCUO,“HUNXUE”ZUHEGENGXIYINREN。XIANGXIANGNNIANQIANMINGXINGKUAJIEDANGDAOYAN、SHEJISHIDANGCANYINDIANLAOBANRENGCHULAIDOUSHIGEBUCUODEHUATI,FANGZAIXIANZAIYIJINGSHIDAZHONGJIEZHIDELAOTAOLULE,JIEHEDIFANGZIYUAN,JIUXIANGSHANGMIANTIDAODEZHIYAOGANXIANG,HUODONGXINGSHIJIEDIQI、YOURENQINGWEIER,LIYONGZISHENBENDIDEQUDAOYOUSHI,QUYUFANWEINEIDEKOUKOUFENGCHUANBUSHIMEIYOUBUKENENG。


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