河内快5


欢迎进入十步芳草网络营销培训学院官方网站!
先人一步,成功离我们更近!
石家庄网络营销培训电话: 15511875163


网络营销培训费用

十步芳草网络营销培训学院

KECHENGNEIRONG:SEOYOUHUA/SEMJINGJIA/DOUYINKECHENGPEIXUN

KECHENGSHIJIAN:15-30TIAN

河内快5 SHANGKESHIJIAN:XIANXIAPEIXUNBAN MEITIAN5GEXIAOSHI

DANMENKECHENGFEIYONG:2980

地址:石家庄建设大街东海国际18a2十步芳草营销学院③群

联系我们

十步芳草网络营销培训学院

河内快5 DIAN HUA:15511875163

YOU XIANG:513199118@qq.com

DIZHI:SHIJIAZHUANGJIANSHEDAJIEDONGHAIGUOJI18a2

短视频运营策略

培训机构的忽悠下和商家急于自救下被过度夸大的私域流量

发布时间:2020-06-07 22:19:44

SIYULIULIANGZHEIMEHUO,FAZHANXIAQUHUIZHIJIEDANGQIANDEZHULIUPINGTAIDEGONGYULIULIANGMA?NIXIANGDUOLE。

河内快5 YIBIANYOULIJIAQI、WEIYADEDAIHUOQIJI,YIBIANYEYOUWANGZULAN、LIXIANG、YEXUANDENGMINGXINGDEDAIHUOHUATIELU。

河内快5 YIBIANYOUDONGMINGZHUYIWAN6DAPINGTAILIANDONGXIAOSHOU65.4YI,YEYOUYUNIFANGQUANNIAN8000DUOCHANGZHIBOPINGJUNMEICHANGSHOURUBUGUO1.2WANYUAN。

YIBIANYOUSHANGJIAFENFENZHONGJINSHANGXIANGEZHONGXIAOCHENGXUGOUJIANSIYULIULIANGCHI,YIBIANYEYOUYIJIANICHAOLIURUZHUTIANMAOCHIGONGYULIULIANGDEHONGLI。

SIYULIULIANG,BINGBUSHIKANSHANGQUNEIMEMEI。CONGQUNIANKAISHISHENGWENDEZHEIYIGAINIAN,ZAIJINNIANCHURANTUERZHIDEYIQINGCUIHUA,YIJIZHIBODAIHUODEJIACHIXIA,BEIGUODUJIEDU,YEBEIYIXIESHANGJIACUOYONG。

成本高,效果差:私域流量里面的那些坑

河内快5 SIYULIULIANGBENBUSHIXINXIANDECI,ZUOWEIYUKEHUZHIJIEGOUTONGDESHOUDUANMANMANBEISHANGJIAZHONGSHI。DANSHISIYULIULIANGZAIJINNIANNIANCHUKAISHIYANZHONGBIANWEI。TUFADEYIQINGXIAZHAOBUDAOKEYUANDEJIAOLVRANGSIYULIULIANGHUOLEQILAI,BIRUBUSHAOCANYINLAOBANFENFENBIANCHENGLE“WEISHANG”,BASIYULIULIANGDANGZUOJIUMINGDAOCAO,JIARUDAOJIANSHEQUN、ZAIPENGYOUQUANFAGUANGGAODEDAJUNZHONG,XIANGTONGGUOSIYULIULIANGXUMING,JINLAIZHIHOUCAIFAXIANKENGTAIDUO。

SHOUXIANYIGEWUQU,SHANGJIABASIYULIULIANGKANZUODICHENGBENHUOKEDESHOUDUAN,SHUBUZHIZHEILIULIANGDEQIDONGCHENGBENBINGBUDI。BIRU,YOUZANWEISHANGCHENGXIAOCHENGXUJICHUBANYINIANFEIYONG6800YUAN,RUGUOXUYAOTUOZHANYIXIEGONGNENGJIUYAOZENGJIAFEIYONG,ZHUANYEBANDENIANFEIDADAO13000YUAN,QIJIANBANZEZAI27000YUAN。“DUIYUYIGEXIAOCANGUANHUOSHIYIJIAXIAODIANPU,ZHEIGEQIDONGCHENGBENZHENDEHENGAO。”YIGECANYINLAOBANXIANGDONGDONGBIJITUKUSHUI。

河内快5 CIWAI,YIWEIXIAOCHENGXUKAIFATUANDUIDELAOBANTOULU,YIQINGHOUXIANXIALIULIANGMEIYOULE,CHUNJIEGUOHOUHENDUOSHANGJIADOUJIZHEKAIFAXIAOCHENGXU,ZIJIDEYEWULIANGDOURANZENGJIA,JIAGEYEZAISHUIZHANGCHUANGAO。“WOMENGONGSIXIANZAIKAIFADEDINGDAN,JIAGEDADUOZAIYILIANGWAN,BUFENGONGNENGFUZADEDANZIHUICHAOGUOWUWANYUAN,XIANZAITONGXINGBAOBAJIUWANDEQINGKUANGYEJINGCHANGNENGJIANDAO。”XIANGBISANNIANQIANGONGSIZHUANXINGKAIFAXIAOCHENGXUZHICHU,XIANGGUANKAIFABAOJIAJINWEIDAJIQIANYUANDEJIONGJING,TAZUIJINYEZHUANLEYIDABI,XIWANGHAORIZIHAINENGCHIXUJIUYIXIE。

直播带货是商家以为最好获得私域流量的手段,但现实是直播带货的三座大山——坑位费、佣金、折扣,更是把商家压得喘不过气来。

YITOUBUWANGHONGLIJIAQIWEILI,YIFENQUNIANNIANDIDEBAOJIAXIANSHI,LINGSHILEIKENGWEIFEIWEI4WAN,CHOUCHENGWEI20%ZUOYOU,MEIZHUANGKOUHONGSHENGHUOLEIKENGWEIFEI8-10WAN,CHOUCHENGWEI20%-30%ZUOYOU。LUOYONGHAOZAIDOUYINSHOUCHANGZHIBODEKENGWEIFEIGENGSHIGAODA60WAN。SHANGJIABUJINYAOFUCHUZHEIMEGAODEKENGWEIFEIHECHOUYONG,HAIYAOJICHUGAOZHEKOU。YIXIETOUBUWANGHONGGENGSHIYAOQIUSHANGJIA“QUANWANGZUIDI”,SHANGJIAWANGWANGZHINENGPEIBENZHUANYAOHE。

KEGUANJIANG,ZHIBODAIHUOYOUDONGMINGZHUZHEIYANGZHUANDEPENMANBOMANDE,YEYOUSHANGJIAZHIZHUANLEYISHENGYAOHEDE。QUNIANYINIAN,YUNIFANGZHIBO8000CHANG,PINGJUNMEITIAN22CHANG,PINGJUNMEIGEXIAOSHOUEZHIYOU1.2WANYUAN。POXIDIANSHANGDEFUZERENCIQIANYEDUIMEITITOULU,LIJIAQI“SHUANG11”DANGTIANDELIANJIEFEIWEI15WAN,FENCHENGBILIWEI20%,TAMENHELIJIAQIHEZUOLE5CIKUILE3CI,SHUANGSHIYIDANGTIANGENGSHIKUILE50WAN。

HAIYOUDEZHUBOWEILE“BAOZHENG”XIAOGUO,SHUADANYIJINGCHENGWEIXINGYEQIANGUIZE。SHANGJIAZAIWEIZHIBODAIHUOXIAOGUOKAIXINDESHIHOU,KAISHIJIEDAODALIANGDETUIHUO。YIBIANZHIFULEZHUBOSUOYOUDEFEIYONG,YIBIANHAIYAOCHENGSHOUDALIANGTUIDANDESUNSHI。

LUOYONGHAOKAIBODIYITIANSHUO“BUZHUANQIAN,JIAOGEPENGYOU”,QISHISHUODEBUSHIZIJI,ERSHISHANGJIA。SHANGJIABUJINBUZHUANQIAN,LIULIANGYEBUSHIZIJIDE,GENGBIESHUOCHENDIANLE。

河内快5 SIYULIULIANG,BINGMEIYOUKANSHANGQUNEIMEMEI。YIWEICANYINSHANGJIALAOBANGAOSUDONGDONGBIJI,YIQINGHOUYIKAIYE,TAJIUZAIMENKOUTIECHULEDADADEWEIXINHAOHEDIANHUAHAOMA,RANHOUMEITIANZAIDIANLIYONGLABABUDUANGUANGBO“JIAWEIXINLIXIANGXZHE”,XIYINLURENTIANJIAHAOYOUBINGJINQUN。DIANLIDECUXIAOHUODONGSHITONGGUOWEIXINXIADANZHIJIEJIAOWAIMAIDEXIAOFEIZHE,CHULEMIANYUNFEI、SONGZENGYIN,HAIKEYIXIANGSHOUBAZHEYOUHUI。“CHENGBENDADATISHENGBUSHUO,ZHENZHENGCONGSIYULIULIANGXIADANDEYONGHUFEICHANGSHAO。”

很多老板在一种盲目跟风的情况下,投入大量的财力和精力,花钱开发小程序,买工具、买流量,建微信群,甚至请专人来运营维护。他们梦想着引流、留存、转化、裂变,但多数情况是微信群活跃3天就没动静了,还被顾客当做微商拉黑。

想收割韭菜却被当韭菜收割了

河内快5 “PENGYOUDOUZAISHUO,ZAIBUGAOZHEIGESIYULIULIANGSHENGYIHUIYUELAIYUENANZUO。”ZHEISHIMUQIANPUBIANCUNZAIYUSHANGJIADEXINLIZHUANGTAI。

DONGDONGBIJITUANDUICONGCHUNJIEHOU,JIECHUCAIFANGLEDALIANGDEXIANXIASHANGJIA,FAXIANJUEDADUOSHURENDOUMEIGAOMINGBAISHENMESHISIYULIULIANG,GENGBUQINGCHUYINGGAIRUHECHENDIAN、YUNYINGSIYULIULIANG,ZHISHIHONGLIUZHONGBUDEBUGENZHEWANGQIANPAO,SHEIYEBUGANMANBANPAI。

在他们的认知中,私域流量是用来营销的,老板们不断地发各种促销广告,以为这样就可以“打动”用户。这种营销思维做私域流量,本质就是把用户当作可以反复收割的韭菜。其实这是一种透支行为,用户往往是不堪其扰,退群、拉黑,自此说“白白”。

河内快5 ZAISHANGJIAJIYUGEJIUCAIDETONGSHI,TAMENMANGRANBUZHIZIJIZHENGZAIBEIDANGZUOJIUCAIGE。

“DIANSHANGJUEQINIZHUABUZHUJIHUI,XIANZAISIYULIULIANGZAIBUZHONGSHIDEHUA,KENDINGZUOBUHAOSHENGYIDE。”

河内快5 “NIYIJINGLUOHOULE,ZAIBUQUYONGBAOZHIBODAIHUO,NEIBUJIUDENGZHEBEITAOTAIME?”

河内快5 SHANGJIARUJINBUDUANBEIZHEIYANGDEYANLUNXINAO,QISHIZHEIXIEDOUSHIYOUMUHOUTUISHOUDE。ZHENGSHILIYONGSHANGJIADEJIAOLVXINLI,YIXIEZHONGJIEJIGOU、YINGXIAOJIGOUYOUZHAODAOLEXINDESHANGJI。

河内快5 DAKAIBAIDUSOU“SIYULIULIANG”,NIHUIFAXIANQIANMIANHENDUOSOUSUOJIEGUOBUSHIMAIRUANJIANDEJIUSHIMAIKECHENGDE,JIHUKANBUDAOGUANYUSIYULIULIANGDEKEGUANFENXI。WANGSHANG,SHIBUSHIHAIHUIYOUGEZHONGSHENHUASIYULIULIANGDEWENZHANGSHUABAOGEDAPINGTAI。

河内快5 ZHEIXIEYINGXIAOJIGOUCHANGYONGDETAOLUSHI:XIANKONGHE——FENXIDANGQIANKUNNANDEJUMIAN,RANHOUHUYOU——FENXIANGSIYULIULIANGDECHENGGONGANLI,ZUIHOUSHOUWANG——NISHIBUSHIYEXIANGXIANGTAMENYIYANGZHUAZHUZHEIYIBOHONGLI?NEIMELAIMAIRUANJIAN、MAIKECHENGBA。

YIWEICHAYEDIANLAOBANGAOSUDONGDONGBIJI,YIQINGGUOHOU,HENDUOPINGSHIBULIANXIHUOZHEGENBENBUZHIDAOSHENMESHIHOUJIADEWEIXINHAOYOUKAISHIRELUOQILAI,“HAOXIN”JIANYIZIJIGOUMAISIYULIULIANGDEPEIXUNKECHENG,HUOZHEZHIJIEBANGTAJIANZAOSIYULIULIANGCHI,PEIXUNJIBENSHANGSHIWANYUANQIBU,RUGUOSHIDAIYUNYINGSIYULIULIANGDEYIZHANGKOUJIUYAOJIASHIJIWAN。

河内快5 “SHUJUXIANSHIQUANGUOWANGMINYOUBAYIDUO,TONGSHIHANGAILINGSHOUYE、FUWUYEDESHITIDIAN,YECHAOGUOYIQIANDUOWANJIA,NIZENMECAINENGYINGXIAODAOWEI?JIANYIJINKUAIBAOMINGWOMENDESIYULIULIANGPEIXUNKE。”ZHEIHUATINGSHANGQUHENYOUDAOLI,YIKAISHITAHAIZHUOMO,SHIXUANPEIXUNKECHENGHAISHIZHIJIEQINGPENGYOUDAIWEIYUNYING,DANHOULAIFAXIANZHEIYANGDE“PENGYOU”DUOLEQILAI,ERQIESHOUFEIYEGAODEHEREN,TURANYISHIDAOZIJISHIBEIHUYOULE。

显然,私域流量如今正在成为不少实体商家心里的救命稻草,而一些营销机构和个人,则在大打私域流量牌,收割着实体商家的懵懂与焦虑。

回归本质看私域流量,店铺都喜欢扎堆

QISHI,BUKEFOURENDEYIGESHISHI,ZHEICIYIQINGDADAJIASULESIYULIULIANGDEFAZHANJINCHENG。YIFANGMIAN,ZAIJIGOUDEHUYOU、TUIDONGXIA,SIYULIULIANGDEJIAZHIBEIFANGDA。LINGYIFANGMIAN,SHANGJIAJIYUZIJIU,YEPACUOGUOLEFENGKOU,MANGMUGENFENGZHONGQUEFADUISIYULIULIANGDEZHENGQUERENSHI。

河内快5 DONGDONGQIANMIANJIANGLEHENDUOKENG,BINGBUSHISHUOSIYULIULIANGMEIYOUJIAZHI,ZHISHIXIWANGSHANGJIALENGJINGYIXIA,ZAIZHUIFENGZHIQIANXIANGAOQINGCHUSIYULIULIANGDEBENZHI。

私域流量本质是直接触达到用户的渠道,通过更便捷更低成本的触达和运营,使一定量的流量获得更高的收入。其价值是“经营”老客户,通过与老客户沟通建立情感,向老客户介绍新的商品,发布一些活动促销信息等等,以此来深挖老客户的价值。同时,通过这种向客户提供的增值服务,慢慢吸引更多的新客户。

YEJIUSHISHUO,SIYULIULIANGZHUYAOYINGGAIYONGYUFUWU,ERBUSHIYIWEIYINGXIAO。BIRUHAIDILAOTONGGUODEGONGZHONGHAOTUICHU《KAIFANLE》LANMU,DINGQITUISONGJIAOGUKEPENGRENCAIPIN,JIHUMEIPIANWENZHANGYUEDULIANGDOU10W+,ZAIKANSHUJIBAI,LIUYANWUSHU。HUNANXUJIHAIXIANJIUDIANTONGGUOJINGXINCEHUADOUYINNEIRONG,YONGSHENGDONGDEXIAOGUSHIHUODELEFENSIDEHAOPING,LEIJIFENSIJIN70WAN、HUOZANJIN1200WAN,WEIPINPAIXUANCHUANQIDAOLEZHONGYAOZUOYONG。

LINGWAI,HAIYOUGENGJIAZHONGYAODEYIDIAN,BINGBUSHIYOULESIYULIULIANG,GONGYULIULIANGJIUBUZAIZHONGYAOLE,SIYULIULIANGDEXINGQI,BINGBUYIWEIZHEQUZHONGXINHUADEKAISHI。YAOZHIDAO,SIYULIULIANGDEJINSHUIKOU,JIDACHENGDUSHANGYAOYILAIYUGONGYULIULIANGERLAI,SHENZHIKEYISHUO,MEIYOUGONGYULIULIANGJIUMEIYOUHUODESIYULIULIANGDETUJING。

私域流量就像一个蓄水池,一边是进水口,一边是出水口。公域流量可以加大进水口的流量,高质量的服务是堵住出水口的流速,这样私域流量池才能慢慢积蓄更多的水。河内快5但如果把私域流量孤立来看,没有进水口,还要不停割韭菜,流量池就根本蓄不住水。

YOUYIZHONGGUANDIANRENWEI,SIYULIULIANGZHEIMEHUO,FAZHANXIAQUHUIZHIJIE、SISUIDANGQIANDEZHULIUPINGTAIDEGONGYULIULIANG。ZHEICHUNCUIJIUSHIHUYOURENLE。WOMENKANKANZHENGZAIJINXINGDE618NIANZHONGDACU,JIANGYOU600DUOWEIZONGCAI、300DUOWEIJIADIANGAOGUANYAOLAITIANMAOHEJINGDONGZHIBODAIHUO。TAMENDOUSHIZHIMINGPINPAIDELAOBAN,RUGUOANZHAOQUZHONGXINHUADELUOJI,TAMENSIHUYINGGAIZIJIJIANYIGEAPPQUZHIBO,DANWEISHENMEHAIYAOJIESHIDAPINGTAINI?YINWEIZHIYOUZHEILICAIYOUYUANYUANBUDUANDELIULIANGA。

XIANXIAYEYIYANG,SHANGJIAGENGYUANYIJUJIZAIDAXINGShappingMallLI,HUOSHIWUYILEIJU,FUZHUANGJIE、MEISHIJIE、DIANZICHANPINYITIAOJIE,WANGWANGYUESHIZHEIYANGDEJUJIDIYUESHIRENAO,ERGULIDEDIANMIANZEZHINENGCHIYOUXIANDEHUITOUKE。

从获取流量角度看,公域流量对普通商家而言性价比更高,省去了高投入、营销、运营等成本。从沉淀流量的角度看,商家在私域流量上可操作的空间更大。公域流量更像是社会商业体系的基础设施,商家要利用好它的价值,降低运营成本。私域流量更像自家的精装修,给用户提供个性化的增值服务。

SHUOLEZHEIMEDUO,DONGDONGSHIYAOJISIYULIULIANGPODIANLENGSHUI,BIMIANGENGDUODESHANGJIADIAODAOKENGLIQU。ZAIWANSIYULIULIANGZHIQIAN,YIDINGYAOGAOMINGBAISIYULIULIANGDAODINENGDAILAISHENME,QIANWANBUYAOSHEBENZHUMO。


河北快3 500彩票 广西11选5 云南11选5 辰龙游戏 足球彩票 360体育直播 龙电竞 极速体育 十五选五走势图