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短视频运营策略

直播和短视频内容越来越重的策划、雕琢的背后

发布时间:2020-06-19 19:42:12

河内快5   JINRI,SUIZHECHEMOU、GAOMOUWEIZHUANGDIDISIJIYUCHENGKEDE“JIAZHIBO”SHIJIANSHUILUOSHICHU,QIBEIHOUDEFEIFAZHIBOPINGTAIYIJIHUICHANLIANTIAOYEBEIMEITIPUGUANG。DENGDAIZHEICHANGZIDAOZIYANZHIBONAOJUSHIZUOYONGZHEDE,JIANGSHIFALVDEZHICAI。

  TOUSHIZHEICHANG“ZHIBONAOJU”DEBEIHOU,SHIJISHANGDANGXIAZHIBO、DUANSHIPINLINGYUZHONGZHONG“GUSHI”、“ZAOJIA”,YEZAIYINFAGENGDUOXINGYERENSHIDEDANYOU。BUNANKANCHU,MUQIANFANYULEXINGYEDENEIRONGZHIZUO,ZHENGZAICONGCHUNTIANRANZOUXIANGZHONGDUJIAGONG,ERCONGUGC、PGC、OGCZAIDAOMCNDANGDAO,TAIDUOJIGOUHEWANGHONGCEHUA、SHUCHUZHIBOJIDUANSHIPINNEIRONGDELINIAN,JIUJINGYINHEFASHENGLEGAIBIAN?

  内容重在“加工”

河内快5   “XIANZAIBUJINGCEHUA、YANYI,SUISHOUPAIDENEIRONGJIBENMEIYOUGUANZHONGKANLE。”

  ZAIGUANGZHOUMOUMCNJIGOUDEGAOGUANSIMINGKANLAI,XIANZAIDEXINGYEZHUANGTAIYULIUNIANQIANYOULEHENDABIANHUA。DANGSHIZHIBOXINGYEGANGGANGXINGQI,TACIQULEGONGZUOCHENGWEILEYIMINGZHUANZHIYOUXIZHUBO。RUJIN,JINRUMCNJINSANNIANDESIMINGKEWEIJIANZHENGLEFANYULEXINGYEDEFAZHAN、XINGQIHESHUAITUI。

  TAGAOSUDONGDONGBIJI,XIANGBIXINGYEXINGQIZHICHU,MUQIANYINANMIBUJINGJIAGONGDEDUANSHIPINHEZHIBONEIRONG。

河内快5   SUOWEIJIAGONG,ZHIDESHIWANGHONGSHUCHUDEZHIBO、DUANSHIPINNEIRONG,DOUYIJINGJINGGUOJIGOUDEJINGXINCEHUA,YOUJUBENYOUGUSHI,YOUBAIPAIYOUYANYI。JINGUANXINGYEZAOQIUGCNEIRONGYEJINGGUOLEYIDINGCEHUAHEJIAGONG,DANJIAGONGDEHENJIYUANBUJIXIANZAI。

  “ZAOQIDEFANYULENEIRONG,JIANGJIUYUANYUSHENGHUOGAOYUSHENGHUO。DANSHIXIANZAIDEHENDUONEIRONG,CONGYUANTOUKAISHI,JIUKEYIKANDAONONGNONGDECEHUAHENJI,ZHIZHIWANCHENGSHANGXIANDOUSHISHENGZAO。”ZHISUOYIHUIYOUZHEIYANGDEJUBIAN,SIMINGGANKAIZHUYAOSHIYINWEIGUANZHONGDUIYUHUATINEIRONGDEYAOQIUYUELAIYUEGAO、YUELAIYUETIAOTI。

河内快5   SIMINGQIANGDIAO,JIBIANYICHANGMAIHUOZHIBO,LIMIANDOUHUIZUOHAOCEHUADAGANG,SHENMESHIHOUGUYISHUOCUOHUA(XIANGGUANZHONGDAOQIAN),SHENMESHIHOUZHUBOYUZHUSHOUNAOXIEXIAOHUAHEMAODUN,JIGOUDOUYAOJINGXINANPAI,CEHUADAGANGZHISHAOYEZAIJISHIYEZHIYISHANG。

河内快5   ​ERCENGJINGHUOBAODECHIBO,ZAOQIWANGHONGZHIYAOCHIXIEYOUQUDEDONGXI,DOUNENGXIYINDALIANGDEGUANZHONGDIANZAN。DANSHIFANGDAOXIANZAI,RUGUOBUKUANGCHIMOGUILAJIAO、YOUZHAKUNCHONGHE“YESHENGDONGWU”DEHUA,BIESHUOGUANZHU,KANDOUMEIRENKAN。

  “MUQIANLIULIANGWEIWANG,WEILELIULIANG,YOUSHIBUDEBUZAINEIRONGSHANGJIAOJINNAOZHI。LIRUCEHUADEZHUTISHI‘NAINAISHENGQIANZUIHOUYIDUNFAN’,JIEGUOJIUNENGZHUANQUDALIANGDEGUANZHUHEGANDONG。DANSHIJISHANG,WANGHONGDENAINAIRENGJIUJIANZAI,SHENZHINAINAIDOUSHIQINGLAIDEYANYUAN。”SIMINGQIANGDIAO,LEISIDECEHUA、YANYI,ZAIDANGXIAFANYULEXINGYEXIANGDANGPUBIAN。

河内快5   YOUDESHIHOU,SHENZHILIANNGDOUSHICEHUADE,ZHIWEILEKUDEZHENSHI,GENGHUIGUYICEHUAYIXIEYINFAGUANZHONGYANEDERENWU、SHIJIAN,YINQIGUANZHONGDEZHENGCHAOHEMAODUN。ERPAISHEWANCHENG,ZAIHOUQIDEZHIZUOSHANGGENGSHIYAOFANFUZHENXUANTEXIEJIAODU、LVJING、BEIJINGYINLE,DOUSHIWEILEHONGTUOGANQING、ZHIZAOQINGXU。

河内快5   YEZHIYOUZHEIYANG“FANFUCEHUA”,CAINENGXIYINLIULIANG,JILIGUANZHONGZHUANFA。ZHIYAOCEHUADAOWEI,FENSIKANDAOSHIPINHOUYAOMEGANDONGDETONGKUTILING,YAOMEQIDEYAOYAQIECHI。DANSHIJISHANG,PIANCHANGQUEYINWEIWANGHONGDEYIBIANBIANNGWUBIHUANLE,“NEIRONGZHONGJIAGONGYIJINGCHENGLEXINGYEGUIZE,YAOQIUSHICONGPGCSHIQIDEGAOYUSHENGHUO,FAZHANDAOJINTIANDEWUZHONGSHENGYOU。”

  “GUANZHONGHUOXURENWEI,ZHIBOHEDUANSHIPINLIMIANDENEIRONGYOUXUDUOYIWAIHUOSHIWUXINZHIJU,QISHINAYOUNEIMEDUOJINGXIHESHIWU,HEKUANGMEITIANZHIBO、ZUOSHIPIN,NALAINEIMEDUOBUYIYANGDEJINGXI?”SIMINGXIAOCHENG,XIANGXINYOUBUFENGUANZHONGYEZHIDAO,SUOWEIDECHONGTU、MAODUNHEJINGXI,DOUSHICEHUA、ZHONGJIAGONGDEJIEGUO。

  ZHEIYANGNULIDECEHUA“YANCHU”,SUOWEIDUANSHIPINHEZHIBO“BAOXIANQI”YOUNENGYOUDUOJIU?

  难敌“霉变”宿命

河内快5   “ZHIYAOZUODERENDUOLE,JINGXINCEHUADECHUANGYIYEJIUBUSUANCHUANGYILE。”

  LIAOJIZHONGJIAGONGCHUANGYI“BAOXIAN”DEWENTI,SIMINGYILIANWUNAI。TATANYANDUIYUWANGHONGDE“BAOXIAN”QUESHISHIGENANTI,QISHIBEIHOUSHICHUANGYIRONGYI“MEIBIAN”DEGUJI。

河内快5   BIJING,WANGHONGDEMINGQI、YINGXIANGLIJIHUDOUYITUOZAINEIRONGSHANG。KEZAIJINGZHENGJILIEDEFANYULEXINGYELI,GUANZHONGDEXINXIANGANLAIDEKUAIQUDEKUAI。YOUSHI,HUALEJIZHOUCEHUADEZHIBO“SHIGU”,JINZAIJITIANSHIJIANNEIJIUHUIBEIQITAWANGHONGCHEDIWANHUAI,GUANZHONGYEDOUSHIQULEXINGQU,“ZHEISHI,JIUKAOYANGONGSISHIFOUJUBEIBUDUANCEHUA、CHIXUZHIZAOHUATINEIRONGDEGONGLILE。”

河内快5   SIMINGYIXUDUOYOUXIZHUBOREZHONGDENEIRONGXINGSHI“BUYAOXIAOTIAOZHAN”WEILI,QISUOZAIGONGSIDEZHUBO,NIANCHUZAIZHIZUO、SHANGXIANLEJIQI“BUYAOXIAOTIAOZHAN”BINGHUODEJIAOHAOFANXIANGZHIHOU,LIMAJIUZAOYUBIEDEWANGHONGMOFANG,GONGSIZHINENGMASHANGYOUCEHUALEYICHANG“BUYAOSITIAOZHAN”。

  “QISHI,BUYAOXIAOTIAOZHAN,HENDUOHAOXIAODESHIPINWANGHONGSHIXIANDOUKANGUO,NAYIHUANJIERENBUZHUXIAOLE,YESHIJIHUANEIDE,CHENGFADEXINGSHIYESHIZHIQIANCEHUAHAODE。”JIBIANRUCI,KANKEYEHUIZAIDUANDUANSHIJIANNEICHUXIAN“GUANGANPILAO”,DUIZHUBOSHIQUXINXIANGAN。

河内快5   ​SIMINGHUIYI,TAMENZHIZUOGUOCENGJINGHONGJIYISHIDEZHUBO“JIXIANPAOKU”SHIPIN,ZHENDESHIZHUBOZAIPINMINGPAISHE,DANYEZHIHONGLEDUANDUANDEJIZHOU,ZHIHOUGUANZHONGBIANDUICISHIQULEXINGQU,“JURANHAIYOUDUANZISHOUDIAOKAN,XIANZAIZHIBO、DUANSHIPINLI,RUGUOBUSIRENDOUBUHAOKAN。”

河内快5   YINCI,BAIZAIJIGOU、WANGHONGMIANQIANDE,SHIYAODUINEIRONGZHONGJIAGONGZHIHOUDEZHONGJIAGONG,XUYAODALIANGFANCHEQINGJIEDEDUIDIE。

  “LIRUWOMENZUOCHIBODEWANGHONG,HUIZHUANMENRANGMAILAIDEBINGCHUHAIXIANHUALEZAIKAISHIZHIBO,JIAZHUANGZIJIMAILECHOUHAIXIAN,ZHIZAOCHUZHENGYIHUATI,XIYINGUANZHONGGUANZHU。”ERZHUBOSHENMESHIHOUCHI,SHENMESHIHOUTU,DOUSHIGENJUJUBENDEDAGANGLAIYANYI,“WANGHONGWEILE‘BAOXIAN’,JIUYAOJIAZHUANGCHIBUXINXIANDEHAIXIAN。”

河内快5   YIYANGDONGXI“CHINILE”,MCNJIGOUJIUDELINGXINGCEHUA、JIAMAXINDENEIRONG,KOUWEIHEJIAGONGDELIDUYIYANG,DOUSHIYUELAIYUEZHONG。YUSHIHUGEZHONGDONGWUNEIZANG、ZHONGKOUXINLADIAOWEIPINSUIZHITONGTONGBANJINLEJINGTOU。

  SIMINGDAQUDESHUO,RUGUONEIMEDUODUANSHIPIN、ZHIBOLIDEYIWAIHEFANCHEZHENSHICUNZAI,NEIMEZHEIXIEWANGHONGZHENDESHIDIANERBEI,MINGYUNYEZHENZHIDEDAJIATONGQING,“SHIJISHANGNI,HEHE……”

  RUJINWEILELIULIANG,JIGOUHEWANGHONGZAINEIRONGJIAGONGDEDAOLUSHANGYEKAISHIYUEZOUYUEXIEMEN,SHENZHIYOUJIGOUHEWANGHONG,YIJINGKAISHIBUDUANDIZAIWEIXIANDE“HONGXIAN”BIANSHITAN,ZHIWEIBOJUNYIZAN,“ZHEIXIEJUDONGGENGSHIHUIRENBUJUAN!”

  越“危险”越有人看

  “ZHEICIDEDIDIJIASIJIZHIBOSHIJIANZHENDEGUOFENLE,QISHICHULEZHEIGESHIJIAN,XIANZAIYOUBUSHAOZHUBODOUSHIYOUZOUZAIWEIXIANBIANYUAN。”

河内快5   SIMINGBIAOSHI,WULUNSHIUGC、PGCHAISHIRUJINZHENGHEDEMCN,FANYULENEIRONGKENDINGSHIYAOJINGGUOCEHUA、JIAGONG,ZHEIYEWUKEHOUFEI。DANWEILELIULIANG、YINGXIANGLI,ZHENGYOUYUELAIYUEDUODEJIGOU、WANGHONGYIREN,KAISHICHUGE、CAIHONGXIAN。

  DANGYUBUJINGRENBUBAXIU、CHUQIBUYIGUSHIFANZHUAN,DOUYIJINGNANYITIQIGUANZHONGXINGQUSHI,XUDUOJIGOU、WANGHONGDINGSHANGLEGUANZHONGDE“HEERMENG”。

  “ZAOZAIFANYULEXINGYEXINGQICHUQI,NEIXIESHEHUANG、CABIANQIUDEXIANXIANGCENGPUBIANCUNZAI,DANSHIJINGGUOYILUNLUNZHENGDUNZHIHOU,ZHEIYANGDEXIANXIANGMINGXIANJIANSHAO,ERMEIYOUGENJUE。”RUJINYIXIEZAICHUANGYI、CEHUA、JIAGONGSHANGQIANLVJIQIONGDEJIGOU、WANGHONG,WEILELIULIANGKAISHIFANLIU,ZONGYAOZAIZHENGCHANGDENEIRONG、ZHIBONEIRONGZHONG,JIARUYIXIE“CABIANQIU”,YIQIUCIJIKANKEDEHEERMENG。

河内快5   ​“HERENXINGBENTANYIYANG,NEIXIEBUKEMIAOSHUDENEIRONG、DISUHUATI,DEQUEHUIYOUGUANZHONGJICHU,ZANBUNENGFOUDINGZHEIXIE。”DANSIMINGRENWEI,BUFENJIGOU、WANGHONGHUOXUJUEDEZAINEIRONGZHONGJIARUZUGOUCIJIGANGUANDEQINGJIE,JIUNENGYICISHOUGELIULIANG,“DUIYUWANGHONGHEJIGOUERYAN,LIULIANGXIANGDANGYUJINQIAN。LIYUXUNXINXIA,YOUDEWANGHONGSHENZHIKEYIHAOWUDIXIAN。”

河内快5   ZHIBOHEDUANSHIPINNEIRONGJINGGUOCEHUA、DIAOZHUO,BENWUKEHOUFEI,DANZAIJINGZHENGBAIREHUADEFANYULEXINGYELI,WULUNSHIWANGHONGHAISHIJIGOUDOUXIANRULENEIRONGBUJINZETUIDEKUNJU,WUXIUZHIDIZHONGJIAGONG,ZHENGZAIJIASUWANGHONGDE“MEIBIAN”SUDU,SHENZHIJIASUZAINANDEJIANGLIN。

  【结束语】

河内快5   RUGUODUANSHIPIN、ZHIBODENEIRONGZHINENGKAOZHONGJIAGONGCAIYOUSHENGMINGLI,CAINENGDAILAICHUQIBUYIDEJINGXIHEGUANZHU,NEIMEZHIBO、DUANSHIPINHEYINGSHIJUYOUYOUSHENMEQUBIE?ZHEIYANGDEJIAGONGRUGUOSHIYICHUFANFALVWEITIAOJIAN,YIXISHENGJIANKANGSHENZHISHENGMINGWEIDAIJIA,SUOWEIDAVYOUNENGJIXINGYEDAILAISHENMEJIAZHI?YISHANGWENTI,ZHIDEQUANXINGYEDESHENSI。


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